Donna Karan and friends step out for 20th Anniversary of Super Saturday in the Hamptons

It may not have felt like summer at Nova's Ark Project in Water Mill, New York, on Saturday -- but that didn't stop shoppers, famous and not, from coming out and supporting the Ovarian Cancer Research Fund Alliance (OCRFA).

"It's really wonderful," host Donna Karan told AOL Lifestyle on the windy grass carpet that she walked with her grandchildren. "Twenty years ago, it started in Liz Tilberis' backyard, and here it is today, and as it's grown and grown, designers have been wonderful."

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Liz Tilberis, a British fashion magazine editor and friend of Karan's, died from ovarian cancer in 1999.

"Liz was a dear, dear friend of mine," Karan continued. "Nobody knew about ovarian cancer at that time, as nobody was talking about AIDS, and I realized that conscious consumerism is the best way to get it out. People didn't want to talk about it, but they liked to buy. When they buy, they learn."

And that's how Super Saturday, a day-long shopping event in the Hamptons, was born.

See photos from the event below:

To celebrate its 20th year of existence, famous faces like Karan, Kelly Ripa, Rachel Zoe and Molly Sims came together on Saturday to host high-fashion designers, like alice + olivia and Dooney & Bourke, who offered guests 30 to 50 percent off retail prices. To put that into perspective, during our browse, we spotted (and were tempted by) $50 Dooney & Bourke bags and $40 French Connection dresses and shoes.

ABC anchor David Muir was also on the carpet, joking that he was there because his pal Kelly Ripa thinks he needs new clothes -- and there's not a doubt in our minds that he found what he was looking for.

The event also featured a delicious lunch and dessert buffet by New York restaurant Sant Ambroeus, carnival rides and luxury experience tents, which included manicures by Kendra Scott and hairstyling by CONAIR.

Karan's luxury lifestyle brand, Urban Zen, also had a booth. The brand supports the longtime designer's nonprofit by selling globally inspired fashion, jewelry and furniture. And while Karan told us that Urban Zen doesn't sell on sale because the brand shows in-season styles, the beloved designer is no stranger to a steal.

"At Seventh on Sale [another charitable sample sale, founded by the CFDA and Vogue Magazine in 1990], I bought a Bill Blass or Oscar de la Renta gown and I put it on," Karan divulged. "It was so funny."

Update (8/7/2017): Ovarian Cancer Research Fund Alliance's (OCRFA) Super Saturday raised over $3 million.

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