Donna Karan and friends step out for 20th Anniversary of Super Saturday in the Hamptons

It may not have felt like summer at Nova's Ark Project in Water Mill, New York, on Saturday -- but that didn't stop shoppers, famous and not, from coming out and supporting the Ovarian Cancer Research Fund Alliance (OCRFA).

"It's really wonderful," host Donna Karan told AOL Lifestyle on the windy grass carpet that she walked with her grandchildren. "Twenty years ago, it started in Liz Tilberis' backyard, and here it is today, and as it's grown and grown, designers have been wonderful."

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Liz Tilberis, a British fashion magazine editor and friend of Karan's, died from ovarian cancer in 1999.

"Liz was a dear, dear friend of mine," Karan continued. "Nobody knew about ovarian cancer at that time, as nobody was talking about AIDS, and I realized that conscious consumerism is the best way to get it out. People didn't want to talk about it, but they liked to buy. When they buy, they learn."

And that's how Super Saturday, a day-long shopping event in the Hamptons, was born.

See photos from the event below:

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Super Saturday 2017
WATERMILL, NY - JULY 29: Designer Donna Karan (C) attends OCRFA's 20th Annual Super Saturday to Benefit Ovarian Cancer on July 29, 2017 in Watermill, New York. (Photo by Mike Pont/Getty Images for OCRFA)
WATERMILL, NY - JULY 29: View of the grounds during OCRFA's 20th Annual Super Saturday to Benefit Ovarian Cancer on July 29, 2017 in Watermill, New York. (Photo by Mike Pont/Getty Images for OCRFA)
WATERMILL, NY - JULY 29: Kelly Ripa attends the 20th Annual Super Saturday to benefit the Ovarian Cancer Research Fund Alliance at Nova's Ark Project on July 29, 2017 in Watermill, New Yor (Photo by Sonia Moskowitz/WireImage)
WATERMILL, NY - JULY 29: (L-R) Brooks Alan Stuber, Scott Stuber, Molly Sims, and Scarlett May Stuber attend OCRFA's 20th Annual Super Saturday to Benefit Ovarian Cancer on July 29, 2017 in Watermill, New York. (Photo by Mike Pont/Getty Images for OCRFA)
WATERMILL, NY - JULY 29: (L-R) OCRFA President and CEO Audra Moran, Holden Sampino, and Joe Sampino attend OCRFA's 20th Annual Super Saturday to Benefit Ovarian Cancer on July 29, 2017 in Watermill, New York. (Photo by Mike Pont/Getty Images for OCRFA)
WATERMILL, NY - JULY 29: (L-R) Rodger Berman, Kaius Jagger Berman, Skyler Morrison Berman, and Rachel Zoe attend OCRFA's 20th Annual Super Saturday to Benefit Ovarian Cancer on July 29, 2017 in Watermill, New York. (Photo by Mike Pont/Getty Images for OCRFA)
WATERMILL, NY - JULY 29: Jean Shafiroff (L) and US Representative Carolyn Maloney attend OCRFA's 20th Annual Super Saturday to Benefit Ovarian Cancer on July 29, 2017 in Watermill, New York. (Photo by Mike Pont/Getty Images for OCRFA)
WATERMILL, NY - JULY 29: (L-R) Andy Oshrin, William Oshrin, designer Michelle Smith, and Sophie Oshrin attend OCRFA's 20th Annual Super Saturday to Benefit Ovarian Cancer on July 29, 2017 in Watermill, New York. (Photo by Mike Pont/Getty Images for OCRFA)
WATERMILL, NY - JULY 29: Nicholas Loeffler, Scarlett Loeffler, Savannah Loeffler, Celine Loeffler, and Shari Loeffler attend OCRFA's 20th Annual Super Saturday to Benefit Ovarian Cancer on July 29, 2017 in Watermill, New York. (Photo by Mike Pont/Getty Images for OCRFA)
WATERMILL, NY - JULY 29: View of refreshments during OCRFA's 20th Annual Super Saturday to Benefit Ovarian Cancer on July 29, 2017 in Watermill, New York. (Photo by Mike Pont/Getty Images for OCRFA)
WATERMILL, NY - JULY 29: View of refreshments during OCRFA's 20th Annual Super Saturday to Benefit Ovarian Cancer on July 29, 2017 in Watermill, New York. (Photo by Mike Pont/Getty Images for OCRFA)
WATERMILL, NY - JULY 29: Kelly Ripa enjoys hint water At OCRFA's Super Saturday on July 29, 2017 in Watermill City. (Photo by Eugene Gologursky/Getty Images for hint )
WATERMILL, NY - JULY 29: Molly Sims Enjoys hint water At OCRFA's Super Saturday on July 29, 2017 in Watermill City. (Photo by Eugene Gologursky/Getty Images for hint )
WATERMILL, NY - JULY 29: Stylist June Ambrose attends OCRFA's 20th Annual Super Saturday to Benefit Ovarian Cancer on July 29, 2017 in Watermill, New York. (Photo by Mike Pont/Getty Images for OCRFA)
WATERMILL, NY - JULY 29: Blogger Tina Broccole attends OCRFA's 20th Annual Super Saturday to Benefit Ovarian Cancer on July 29, 2017 in Watermill, New York. (Photo by Mike Pont/Getty Images for OCRFA)
WATERMILL, NY - JULY 29: Journalist David Muir attends OCRFA's 20th Annual Super Saturday to Benefit Ovarian Cancer on July 29, 2017 in Watermill, New York. (Photo by Mike Pont/Getty Images for OCRFA)
WATERMILL, NY - JULY 29: Eboni Williams attends OCRFA's 20th Annual Super Saturday to Benefit Ovarian Cancer on July 29, 2017 in Watermill, New York. (Photo by Mike Pont/Getty Images for OCRFA)
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To celebrate its 20th year of existence, famous faces like Karan, Kelly Ripa, Rachel Zoe and Molly Sims came together on Saturday to host high-fashion designers, like alice + olivia and Dooney & Bourke, who offered guests 30 to 50 percent off retail prices. To put that into perspective, during our browse, we spotted (and were tempted by) $50 Dooney & Bourke bags and $40 French Connection dresses and shoes.

ABC anchor David Muir was also on the carpet, joking that he was there because his pal Kelly Ripa thinks he needs new clothes -- and there's not a doubt in our minds that he found what he was looking for.

The event also featured a delicious lunch and dessert buffet by New York restaurant Sant Ambroeus, carnival rides and luxury experience tents, which included manicures by Kendra Scott and hairstyling by CONAIR.

Karan's luxury lifestyle brand, Urban Zen, also had a booth. The brand supports the longtime designer's nonprofit by selling globally inspired fashion, jewelry and furniture. And while Karan told us that Urban Zen doesn't sell on sale because the brand shows in-season styles, the beloved designer is no stranger to a steal.

"At Seventh on Sale [another charitable sample sale, founded by the CFDA and Vogue Magazine in 1990], I bought a Bill Blass or Oscar de la Renta gown and I put it on," Karan divulged. "It was so funny."

Update (8/7/2017): Ovarian Cancer Research Fund Alliance's (OCRFA) Super Saturday raised over $3 million.

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