Target is set to debut 12-plus exclusive new brands


As if you didn't already love shopping at Target, you're about to love it even more.

The retailer recently announced that it'll be launching more than 12 (this is not a drill!) exclusive new brands. While "Tarjay" is already home to a ton of brands we know and love, the company saw an opportunity to add to its "Only-at-Target" portfolio.

"When we took a close look at our existing assortment ... we saw a disconnect," Executive Vice President and Chief Merchandising Officer Mark Tritton explained. "We knew we'd need to refresh our offerings—and define new ones—so our guests continue to love what they're discovering at Target and want to keep coming back, again and again."

Among the 12-plus new brands we have to look forward to are four at which Target has already given a sneak peek. They're called A New Day ("a versatile, mix-and-match women's brand"), Goodfellow & Co. ("modern-meets-classic line of men's clothing"), JoyLab ("fitness-meets-fashion-and-function") and Project 62 ("a modern home brand thoughtfully designed for everyday life"). Let's just say, we're already obsessing.

Obsess with us, why don't you? Take a sneak peek below:

Consider that trench coat, forest green handbag, cropped workout ensemble and petite set of drawers already added to our cart. Yup, we can already see the number in our bank accounts dwindling.

The good news is this, though: We have some time to save up (and contain our excitement). All four brands will be hitting shelves in September, aside from Joy Lab, which will make its debut in October.

Plus, let's face it, we're talking about Target here, so the price tags are bound to be reasonable.

RELATED: Ways to save money at Target

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