America's A-list celebs and chefs are turning selfies into social activism
Selfies - you know them and whether or not you love them, we're all guilty of taking them.
But one food brand is giving people the chance to turn their selfies into a selfless act. For every selfie posted on social media with fruits or veggies and the hashtag #DrinkGoodDoGood, Naked Juices will donate 10 pounds of fresh produce to a food desert.
Food deserts are places where people don't have immediate access to affordable, high-quality, healthy food. In rural areas, that could mean a 10-mile drive to the nearest supermarket. In a city like New York, it could mean a one-mile drive.
Some of Hollywood's biggest stars and celebrity chefs are getting behind the cause.
"Entourage" actor and movie star Adrian Grenier, Grammy-winning rapper Common, along with master chefs Bobby Flay and Tom Colicchio have all posted selfies supporting the cause.
The brand has teamed up with Wholesome Wave, a non-profit that helps consumers create healthy food choices, to launch this initiative.
Check out Common dropping some mad beets for #DrinkGoodDoGood:
"I really love what Naked Juice is doing because I believe the food movement is kind of elitist. It's always talking about organics and being able to afford fancy food in fancy restaurants. That's really not what the food movement should be about. It really should be about a social movement and food justice and about how to make food more democratized," 'Top Chef' head judge Colicchio explains.
Colicchio adds that despite its name, food deserts can happen anywhere. The biggest problem is that most people don't even realize they live in one.
"I think it starts though, with educating people first and then start answering questions. Right now, we have a broken food system and we can change it but we have to acknowledge that it's broken and we can then take steps to fix it."
With this campaign, a selfie a day really can help change the world.
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