Häagen-Dazs Free Cone Day is helping support honeybee pollination, saving three key flavors

Updated

Oh, honey!

That's what we'll be saying as we devour a scoop of our favorite ice-cream flavor on Tuesday, May 9 when Häagen-Dazs rolls out its annual Free Cone Day.

SEE ALSO: Carvel's Free Cone Day on April 27 will help support American Red Cross

From 4 to 8 p.m., participating shops will be handing out one free scoop to customers — and you can choose between a cup, sugar cone or cake cone.

But that's not what all the buzz is about this year.

What most people don't know is that one-third of the world's crops — and more importantly, one-third of Häagen-Dazs flavors — are dependent on pollination by honeybees.

Without the bees, Rocky Road would have no almonds, Toasted Coconut Caramel would have no coconuts and Raspberry Sorbet wouldn't exist because there would be no raspberries.

Credit: Häagen-Dazs

Häagen-Dazs has donated nearly $1 million to date towards saving the bees, and now they want customers to help pay it forward.

The company is asking those participating in Free Cone Day to plant wildflowers native to their region in order to keep the bees happy (and populating).

You can find out just what plant that will be by visiting the ice-cream giant's website.

Steal a scoop, save a bee — Yes, honey!

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