Want to win a million bucks? Want there to be beer involved when it happens? Of course you do.
Thanks to a new partnership with Busch Beer and NASCAR, both of these things are completely possible — And all you have to do is enroll in the beer company's loyalty program.
Well, sort of — one particular rider has to win one particular race in order for this to work out in your favor.
On May 20, NASCAR driver Kevin Harvick will be competing in the NASCAR All-Star Race in Charlotte, North Carolina.
Harvick will be driving the No. 4 Busch Beer Ford Fusion which is painted to look (quite literally) like a million bucks.
A three-time winner of the All-Star Race, Harvick will take home a million bucks if he clinches the top spot this year — and so will one lucky fan.
To be eligible, hopefuls must enter Busch's new loyalty program called Busch Bucks between April 17 and May 6.
One winner will then be flown to the Charlotte Motor Speedway for the weekend to cheer on Harvick in hopes of his victory — and if he wins, that fan will be pocketing a pretty $1M alongside Harvick himself.
Chelsea Phillips, VP of Value Brands at Anheuser Busch, explains the company's reasoning for centering the contest around the company's loyalty program:
"Loyalty is one of the defining characteristics of the Busch beer drinker; he's loyal both to his friends and family, as well as the beer he drinks. Busch Bucks allows us to reciprocate and reward our loyal drinkers, and there's no better way to kick off the program than by giving away a million bucks!"
The loyalty program is prize-centric in and of itself — when members purchase eligible Busch products, they'll accumulate points thet they can redeem for Busch-themed gear.
The steaks are high for the winner, the highest they can possibly be, according to Harvick himself:
"While we want to win every single week, the Busch Bucks million-dollar giveaway definitely ups the ante and adds some serious pressure to the No. 4 team in the All-Star Race. Even though it's a non-points exhibition race, the stakes are going to be about as high as they can possibly be on May 20."
So beer lovers, start your engines and get ready to race this one to the finish!
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