Adidas reportedly offers James Harden $200 million to leave Nike
By JOHN DORN
James Harden has a decision to make, after his endorsement deal with Nike recently ran out. Adidas is trying its best to make the Houston Rockets star's choice a bit easier.
According to ESPN.com, the company has offered Harden a 13-year, $200 million contract that would run through 2028, when he'd be 38 years old.
It's not the first time that a brand has attempted to lure a star away from Nike. Just last summer, Under Armour made a reported bid to Kevin Durant at the end of his Nike deal, which may have been worth as much as $285 million over 10 years. Durant chose to stay with the Swoosh for a price tag that could near $300 million.
Adidas has some star power in Damian Lillard, Dwight Howard, John Wall and Derrick Rose, but as Durant's situation showed last year, it's not that easy for stars to walk out on Nike -- and Nike won't hesitate to fork over the cash to retain its stars.
At the end of the 2016-17 NBA season, Nike will take over as the NBA's official uniform supplier -- once Adidas' current deal expires.
ESPN's Darren Rovell detailed more of Adidas' recent moves:
The company hasn't been afraid to pay huge dollars to get big properties in sports. Its deal with Manchester United -- the largest uniform sponsorship in sports, guaranteeing the team $128 million a year for 10 years -- officially kicked off on Saturday. But money doesn't always help win deals. Sources said Adidas offered the most money to the University of Michigan to try to keep its deal with the school, but the Wolverines still chose to move on with Nike after this season. In Harden's deal, however, Adidas has to win if Nike can't match the deal offered.
It'll be interesting to see if Adidas can finally land a Grade A superstar in Harden, or if the cycle will repeat itself again.
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