Ivanka Trump recently told the New York Times that she's becoming a more proactive member of the Trump team, but admits she's still struggling a bit with the political learning curve.
She said, "I do believe that in time I'll get to the right place. In the short run I'll have missteps, and, in some cases, I'll take shots that I could have avoided if I had publicly said what I think."
The publication reports that central to her mission are creating opportunities for women interested in starting their own businesses and helping those who choose to have a family while building their careers.
Ivanka Trump in her new White House role
To those ends, she is reportedly working to establish government funding for female entrepreneurs and family leave. Ivanka is also hopeful she can help curb the incredibly high costs of child care.
As pro-women as all of those efforts appear, they have been met with criticism.
Some see her primary goal as being nothing more than to strengthen her own lifestyle brand, which is largely marketed towards working women.
On that matter, Ivanka told the New York Times, "Suddenly, after my father declared his candidacy, it became that all the things that I was doing that I was praised for, the same people, the critics, viewed them through this different lens. Somehow, all the same things they applauded me for as a millennial, as a female entrepreneur, were now viewed very cynically as opportunistic."
Amid ongoing scrutiny over possible conflicts of interest between her businesses and her influential role as a top adviser at the White House, Ivanka recently announced that she does not plan to go on a promotional tour for her new book.
Ivanka Trump's top Instagram photos
On April 20, she said on her Facebook page, "Empowering women has been central to my mission throughout my career, and with my book, Women Who Work, I hope to do just that."
Ivanka later wrote, "Out of an abundance of caution and to avoid the appearance of using my official role to promote the book, I will not publicize the book through a promotional tour or media appearances."