Trump to hold first campaign rally since assuming presidency

President Trump will hold a "Make America Great Again"-style rally in Melbourne, Florida on Saturday, described by White House press secretary Sean Spicer as an event run by his campaign.

The public Florida event, which will be held at a hangar in Melbourne, Florida in conjunction with the rollout of Boeing's 787-10 Dreamliner, comes as the president wraps up his fourth -- and arguably most tumultuous -- week in office.

"Join me in Florida this Saturday at 5pm for a rally at the Orlando-Melbourne International Airport!" Trump tweeted from his personal @realDonaldTrump Twitter handle.

This event means that just 29 days into his presidency, Trump is hitting the campaign trail. While the move might appear hasty to some, the president admits readily that he best connects with his voters and supporters at campaign rallies, especially amid reports of controversy and chaos within his White House.

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Just this week alone, national security adviser Michael Flynn resigned amid reports that the Justice Department had warned weeks ago that he could be subject to blackmail over his contact with Russian officials. Trump was then chastised by many who wondered what the president knew, and when he knew it about Flynn's ties to Russia -- sparking a new storyline over what other Russian controversies lie within the White House.

Trump's labor secretary pick, Andrew Puzder, withdrew his name for consideration on Thursday amid mounting concerns that not enough Senate Republicans would vote to confirm him.

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"Going to Orlando for a big campaign-style rally is a chance to put both the president and his supporters back into a more salubrious state of mind," writes David A. Graham for The Atlantic.

"It's a way for Trump to try to regain his swagger, but it's also a bid to enliven the base that brought him to the White House. It's a test to see whether the 'Silent Majority' he boasted during the campaign can give him the energy he needs to govern as a successful president."

While this would certainly be the most robust step the 45th president has taken toward a 2020 campaign, it wouldn't be the first.

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After his memorable 2016 election victory, Trump held a series of "thank you" tours in states like Wisconsin and Florida -- giving him the opportunity to show face with his most dedicated and crucial supporters.

He then asked his lawyer to trademark the "Keep America Great," slogan while in the middle of a Washington Post interview. Most recently, he filed papers with the Federal Election Commission relative to a 2020 campaign on Inauguration Day.

"This visit will give the president an opportunity to celebrate a huge milestone for thousands of workers at Boeing, America's No. 1 exporter in the millions of American workers involved in aerospace," White House press secretary Sean Spicer said. "This trip has been months in the making, and we're thrilled to celebrating the rollout of this amazing plane.

The rally will follow the president's trip to Charleston, South Carolina, on Friday.