Target announes a new collab with Vineyard Vines, with most things under $35

Target has been doing retail design collaborations for nearly 20 years, with notable past collections including those with Lily Pulitzer, Hunter, Who What Wear, Rodarte, Proenza Schouler, Missoni and Jason Wu. Their latest collab with Vineyard Vines is especially exciting, however, because the collection has something for the whole family (pets included!).

Target worked with Vineyard Vines to create over 300 unique "well-designed, affordable items that are meant to bring people together," according to a press release. Items are scattered throughout the home, outdoor goods, pets, apparel (including swim) and accessories categories. Some of the items including tableware and games are even a first for the Vineyard Vines brand!

“Vineyard vines is a brand that our guests know and love, and one that exemplifies our shared sense of optimism and joy through their use of bold colors and prints,” Mark Tritton, executive vice president and chief merchandising officer at Target said in a press release. "Launching just as summer kicks off, this is the perfect collection to help our guests create lasting memories with family and friends, all season long.”

If you're not familiar, Vineyard Vines was founded in 1998 by two brothers who left their desk jobs to start selling neckties. It's famous for its colorful prints and smiling pink whale logo, with products for men, women and kids inspired by summers spent at Martha's Vineyard.

The Target x Vineyard Vines limited-edition collection launches on May 18th and if it's anything like past collaborations, you'll want to be online or in-store at the ready! No products have been made available yet to previe, but either way, it's most likely going to sell fast with prices ranging from $2-$120, and most staying under $35.