Lilly Pulitzer collection at Target sends shoppers into a frenzy, sells out in hours

Lilly Pulitzer for Target Causes Shopping Frenzy
Lilly Pulitzer for Target Causes Shopping Frenzy

CHICAGO - It was a shopping frenzy Sunday at Target stores in the Chicago area and across the country, as eager customers snatched up floral pastel dresses, bikinis, beach cover-ups and tote bags.

Target's limited edition Lilly Pulitzer collection went on sale Sunday -- and within hours, it was sold out online and in stores.

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The Lilly for Target collection offers discounted versions of resort wear apparel and accessories by Lilly Pulitzer.

WGN caught up with some shoppers at a Target store on the North Side. Disgruntled shoppers complained about website outages and difficulties in placing orders - and Target responded to some on Twitter.

In a tweet the company said,"The Lilly for Target collection is available for a limited time. We do not anticipate more items becoming available."

Now, USA Today is reporting that Lilly items are being posted on eBay with massive markups. USA Today writes: "Colorful dresses and home goods that originally sold for less than $40 have asking prices of more than $100. Target's spokesman Joshua Thomas called the eBay markups 'really disappointing' in an interview Sunday with USA TODAY."

Thomas went on to say that Target will not be restocking the 250-piece line.

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Did you snag a coveted item this weekend, or were you one of the scores of people feeling frustrated online or in store? Share your stories in the comments.

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