Jeremy Scott reveals his epic Moschino TV H&M collaboration
On Wednesday night, Jeremy Scott transformed New York City's Pier 36 into the perfect setting (complete with neon signs and a Times Square homage) to debut his brand new collaboration with H&M: Moschino TV H&M.
The epic evening was proceeded by a small press conference held earlier in the day where Scott, joined by Ann-Sofie Johansson, H&M Creative Advisor, explained how he was inspired by how he experienced fashion when he was growing up in Kansas -- through a television screen. Scott described the collection, which drops at H&M on November 8th, as a true gift from H&M to his fans, because the lower price point of the collaboration is making his designs exceedingly more attainable for his avid fanbase.
The nighttime runway show went off with a bang as gold looks started down the catwalk lead by Gigi Hadid. In true Moschino style, edgy leather and sequined pieces were the stars of the show, alongside what Scott called "cartoon couture."
The television inspiration was aptly translated into physical pieces that featured the iconic MTV logo, as well as pieces showing off cooler versions of everyone's favorite Disney characters, including Mickey Mouse and Donald Duck.
Standout pieces from the collection included a black leather dress, modeled by Bella Hadid, that featured gold zippers and hardware details, as well as a hot pink faux fur outfit modeled by Candice Swanepoel. The collection couldn't have felt more authentic to Scott's trademark style -- every look that came down the runway was unmistakably Moschino.
The Hadid sisters and Ms. Swanepoel were just the beginning of the long list of major names that made their way down the runway on Wednesday night. Stella Maxwell, Taylor Hill, Joan Smalls and Anwar Hadid also walked for Scott, with legendary supermodel Naomi Campbell closing out the star-studded show.
Celebs like Paris Jackson, Coco Rocha, Diplo and Bebe Rexha were also spotted sitting in the front row, as well as fellow designer Marc Jacobs.
A few lucky guests even got to experience the collection after the show in a very unexpected way -- through a completely immersive augmented reality experience set up next to the runway. H&M and Warpin Media created the epic fashion installation with Magic Leap to give guests a new way to experience the collection.
Thanks to some goggles provided, mannequins dressed head-to-toe in Moschino came to life through video clips and accompanying audio that appeared and disappeared as guests moved through the installation. Guests could even reach out and "touch" some of Scott's designs, including a Moschino handbag that melted at their fingertips.
See the collection on the runway in the gallery above and head to H&M on November 8th to bring home your own piece of Moschino.
