Fashion Week Diaries: A day in the life of Fashion Week publicist Lori Riviere


Fashion Week is about much, much more than what happens on the runway.

It's about the hairstylists and models, designers and photographers who bring the biggest week in fashion to life. Eight days of elaborate runway shows and celebrity sightings are also filled with eight days of exclusive parties to help bring the industry together -- and there's one powerhouse behind it all: the publicist.

What's it like to help organize and pull off some of the most elite soirées during NYFW? Fashion publicist Lori Riviere and her team, the Riviere Agency, are taking us behind the scenes of these invite-only events. Watch how it all comes together in the final episode of Fashion Week Diaries above!

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