KIND will allow fans to choose new flavor in the 'Raise the Bar' contest
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Starting today, fans of KIND bars are in control of their next new flavor.
KIND Snacks just rolled out its first ever Raise the Bar contest. With help from celebrity chef Daphne Oz, the company created four new potential flavors: Sangria, Sesame Seaweed, Spiced Fig and Sweet Pretzel Crunch.
Check out the new flavor options
From now until May 31, fans can vote on which of the four they want to be the next KIND bar flavor. Check out this PSA produced and distributed by The Onion about "Restless Palate Syndrome" (RPS), which is the fear of missing out and the desire for new and exciting flavors.
"Through the Raise the Bar contest, KIND is working to combat RPS by continuing to create delicious, new and creative offerings to help satisfy our consumers' taste buds," the company said in an emailed statement.
Can't wait to get the contest winner? Here are your favorite classics: