How social media helped Emily Skye grow her fitness brand

Sticking with a workout regimen isn't easy for most people, but that's where Emily Skye comes into play.

This Australian-born fitness icon wants to help anyone and everyone with meeting their fitness goals. She even has a free app that gives people a daily video to help them keep up with their workouts. On top of that, Skye has a pretty amazing YouTube channel with tips on everything from how to make a DIY face mask to workouts you can do at home.

If you ever wanted to know what motivated Skye on a regular basis, now you can! Check out our interview with her below for a look at her methods and interests.


#YouShouldKnow is a feature that showcases rising talents. To see more past interviews, including more features on Emily Skye click here.

How do you get yourself in a proper mental state to be focused on healthy eating and healthy living?

I know how it feels not to be in a healthy physical and mental state. Before, I was unhealthy both mentally and physically, so I compare to that and tell myself that I don't want to be like that again. So I try to stick to keeping myself motivated every day, and thinking about how I want to feel every day. I have times where I slip back a bit -- not to where I was before -- but I do have bad days, and I have times where I don't feel good about myself, but I pull myself out of that. We're all imperfect. Just do the best you can, and the best is good enough. If you try your hardest, that's good enough. It's important to set smaller goals and break it up.

What's an example of a time you faced a challenge and had to get back in your groove?

I fell into a bit of a rut a few months ago, I had an injury, and then I got sick, and it was just one thing after another. Before I knew it, I hadn't trained in a couple of weeks. I train mainly because of how I feel mentally. Because I didn't have that I started feeling how I used to feel -- depressed. Health and fitness is amazing and anyone who's depressed or suffering from anxiety, I recommend getting out there and getting active and eating healthy food. To get myself back on track I thought 'what would I tell someone who came to me for advice on getting back to training'? I thought, well I'll go outside and get some sun, maybe go for a walk along the beach.

But, I've always wanted to do hip-hop dancing even though I'm not very good. So, I got on YouTube and found a tutorial from a guy called Matt Steffanina, he's an amazing dancer and he does tutorials on there. I kept training with the video and was really persistent with it. I spent a lot of time on it, like 40 hours in the first week. I eventually got the whole dance done and could keep up with him. I was doing something different and taking myself out of my comfort zone. I felt like I could do anything then. I felt better and I felt happy. It was so much fun. You have to think about what's different and what's out of your routine.

Not everyone can 'afford' a healthy lifestyle -- how do you stay healthy without breaking the bank?

People think that healthy food is expensive and yes, some things are. If you're going to buy a healthy packaged meal, then it's going to be pricey. You have to think about what's in season at the time. Can you go to a farmer's market? If you find that something is in season, then you should go for that. That's what I tell people to do in my programs as well. I try to keep it to food that you can get anywhere in the world, but you can always substitute for something that's in season that's going to be cheaper. You can get around expensive items, I did it when I first started. I was on a budget and I could do it. With the gym side of it too, you don't need a membership to get fit. I offer free workouts every day on Facebook, Instagram and I have a free app as well. It has daily workouts -- you don't need to pay a cent.

Do you want to talk a bit about what it was like to launch your app?

It was a long process. I've had it for about a year now, but it took about a year to make. There's two parts to it. One of the parts is for my fit program, which you sign up for and pay an entry price. Once you're in, you're in, you don't have to pay again. Then you get access to the app and you can do all of the workouts on there. It has all of the daily workouts for home and gym. There's also all of the meals -- vegan, vegetarian, meat-eaters, and there's the online community on there where everyone is supporting each other and shopping lists and motivation and food explained. Everything's in there. That's the membership version. Then there's the daily workout version, which is free and has daily workouts every day, so it's the same with the video tutorial. If you work out consecutively you get tokens and when you get enough you can buy things in my store, like my program. So, you don't even actually need to pay anything, you just need to stay consistent -- it's gamifying fitness.

How has social media helped you in your career path, and how has it been challenging for you?

It definitely has been both. I have to say that without social media I wouldn't be able to do what I do. It's given a lot of people a way to be involved. In the 'olden days' you had to get on TV or something to reach people. Now, we can get on social media and reach people, potentially millions. I feel honored to be able to do so, but I've worked hard at it as well. It's all about putting out consistent, good content that people like. It has to be something of value. I've been able to connect with so many people worldwide, whereas how would you do that without social media? That's the great thing about it. I'm still doing something that I love, and it can have a positive impact on people without me having to know all of them.

The challenging thing would be dealing with negativity. There's always negative people, no matter what you do. On social media that's multiplied by a thousand or a million -- you just need to realize that obviously those people aren't happy and they're trying to drag you down to their level, and rather than lashing back out at them I just feel sorry for them and wonder how I can help them. You can't kill shame with shame, you can't use shame to fix it. You need to offer help and support, but if they do keep going you need to draw the line. I've learned along the way. I spent years dealing with it, and it was challenging. But now, it is what it is. I'm not saying I'm not affected by it, but I just don't let myself dwell on it. I keep myself up and focus on the positive, because as humans we like to focus on the negative. I focus on what I'm doing and the people I'm able to reach and help change their lives. That's what keeps me going.

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