Floral arrangements are this season's hottest holiday gift

While many may think floral arrangements are only used as congratulatory gifts, you may be surprised to learn that they have risen in popularity as holiday gifts, too. According to research, the flower industry rakes in $34.3 billion a year in revenue -- and Christmas and Hanukkah, account for the largest percentage (30 percent or about $2.28 billion) of all holiday flower sales. 

Winston Flowers, one of the country’s most highly-esteemed florists, is hoping keep the momentum going by offering one-of-a-kind holiday floral arrangements. The company, which is based out of Boston and more recently New York City, has offered exclusive arrangements since its inception in 1944. And since the company's humble beginnings, it has pushed the floral industry forward by consistently offering fresh, innovative arrangement ideas -- especially during the holidays.

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Although flowers are an extremely common offering this season, it is imperative to know not all arrangements are alike. Grace Lillibridge, event production manager at Winston Flowers, says the most important things to keep in mind are scale, color palette and theme. 

"Know the taste and style of who you’re buying for. Inform your florist—but allow them to drive the design. You’ll get the best and freshest result with seasonal, best-of-day flowers," she continued.

Lillibridge also notes the thoughtfulness of selecting a local business versus a mass retailer. "Our co-owner, David Winston, often draws a comparison between the floral industry and the restaurant industry. For example, would you rather take your date to a large, expensive chain or to an intimate chef-owned restaurant? We are the equivalent of a farm-to-table restaurant with an emphasis on seasonality and the highest quality ingredients," the event production manager described. 

Whether dreaming of freshly fallen snow or craving winter warmth, however, the Winston Flowers Holiday Collection has something for everyone and every occasion. 

Take a look at some of the top holiday arrangements in the slideshow below: 

Best holiday floral arrangements for every budget
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Best holiday floral arrangements for every budget

Tangerine Garden - $125
Fiery color and verdant textures collide in this energizing set of tangerine blooms. Warm amaryllis blossoms glow among double blooming tulips, softly hued spray roses, and stems of silvery green thistle. The brilliant piece is further enhanced by clusters of red pieris, accents of fresh clementine, and an array of wintry textures in a rustic vase.

Photo credit: Winston Flowers

Alpine Snow - $225
Silvery snows melt into ethereal greenery in this billowing and bountiful display of blooms. Florets of aromatic hyacinth, chiffon ranunculus, and stems of helleborus ‘winterbells’ are cradled by an abundant base of wintry textures like seeded eucalyptus, conifer, and cypress. Perfected by immaculate mini phalaenopsis orchids spilling forth from a gray vessel and decorated with intricate woodland accents.

Photo credit: Winston Flowers

Forest Warmth - $300
Embrace the arrival of winter and all it has to offer with a traditional and textured design. Festive branches of holly hover over a gathering of velvet red amaryllis, fragrant garden roses, and sweet spray roses. Wine-stained cymbidium orchids add an exotic element as they emerge from a scene of woodland foliage that includes feathery acacia, textured eucalyptus, conifer, and more. Intertwined with grapevine accents and displayed in an earthen vessel for a natural feel.

Photo credit: Winston Flowers

Forest Frost - $350
Inspired by a light dusting of freshly fallen snow, this gift is perfect for someone dreaming of a white Christmas. Scene-stealing white-green ranunculus is highlighted among enchanting accents of green thistle for added visual interest. Wrapped in a collar of conifer with Carolina sapphire greens and presented in an organic vessel.

Photo credit: Winston Flowers

Royal Plum - $350
Evoke celebratory feelings with lush jewel tones and festive winter accents. Magenta calla lilies dance around exotic stems of vanda orchids, while lime-green cymbidium orchids and helleborus ‘winterbells’ lend a radiant dose of freshness. Silver brunia and feathery acacia add subtle hints of shimmer, and towering branch accents offer a delicate reminder of winter’s sleeping landscape. Perfected by glossy magnolia foliage and evergreen accents in a birdnest vessel.

Photo credit: Winston Flowers

Starry Cedar - $400
Inspired by the shape of a decadent Christmas tree, this classic piece features statuesque stems of amaryllis softly swaying over a base of delicate spray roses, luscious winter berries, and evergreen textures. Decorated with silvery stems of acacia and ornamental pine cones in a birch-lined vase.

Photo credit: Winston Flowers


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