Alexis Ohanian partners with Flaviar to launch Shakmat, a new Armenian brandy

What's a man worth $9 million to do with his money? Release a limited-edition Armenian brandy to celebrate the rich culture of his country of origin, that's what. 

Alexis Ohanian, co-founder, Initialized Capital and Reddit, entrepreneur and investor, recently partnered with Flaviar, a members-only club for spirits enthusiasts, to create a one-of-a-kind brandy sure to electrify your tastebuds. Shakmat, which means ‘chess’ in Armenian, is an XO blended brandy created in Armenia that honors two of the country's most beloved traditions: playing chess and enjoying Konyak.

SEE ALSO: Cardi B inks new deal with Reebok 

"Armenian brandy is something Armenians are really proud of, but outside of Armenia and the Armenian community, no one really knows it, which is a real shame—it’s legendary," says Ohanian.  

The 23-year-old brandy sits at 40 percent ABV and boasts flavors of dried fruits, nuts and spices, as well as rich molasses, tobacco and vanilla notes which are typical of a traditional Armenian Konyak. Shakmat only uses indigenous ingredients and is aged in casks made from the Caucasian oak. 

“I worked with the Flaviar team to co-create our take on an Armenian brandy that celebrates Armenian tradition and also has world-class quality, so it can be enjoyed by an international audience," Ohanian described. "It all came together on our most recent 24-hour trip to Yerevan, Armenia, where we finalized the expression over tastings and food pairings. It was a whirlwind trip and a lot of fun, as you can see in the film," he continued.

In addition to the brandy's inspiration stemming from Armenia, a portion of the proceeds from Shakmat will go to the Armenia Tree Project. The non-profit organization is U.S. and Armenian-based group working to advance Armenia's socioeconomic development through its reforestation initiative. 

Consumers will be able to purchase one of the 2,400 bottles on Flaviar for $95 -- and nonmembers can purchase the exclusive bottle online for $110. 

Read Full Story

Can't get enough business news?

Sign up for Finance Report by AOL and get everything from retailer news to the latest IPOs delivered directly to your inbox daily!

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.