Everything you need to know about the Great Pizza War of 2017

This year really, truly is the gift that keeps on giving.

Amidst rising international tensions, political feuds, sexual assault allegations all over Hollywood and NFL protesting, we have now found yet another thing to start an internet war over — Pizza.

SEE ALSO: Papa John's CEO loses millions after slamming NFL leadership (PZZA)

Yes, the simple invention that has transformed fighters into lovers, a bonding force in a world so divided, is now at the center of what the Twitter-verse is now calling the Great Pizza War of 2017.

Some key players in the battle are Papa John (the man), Papa John’s (the place), DiGiorno (#notdelivery), the NFL and Colin Kaepernick (okay, indirectly but still). 

Let’s take a deep dive, shall we?

The entire thing began when John Schnatter, aka Papa John of Papa John’s, claimed that the NFL protests -- where players have been kneeling during the national anthem in an effort to protest racial inequality and police brutality in the U.S. -- were responsible for the company’s dip in sales this quarter.

"We are totally disappointed that the NFL and its leadership did not resolve the ongoing situation to the satisfaction of all parties long ago," Schnatter said in a call with investors on Wednesday. "This should have been nipped in the bud a year and a half ago." 

It’s important to note that the NFL is crucial to the success of the pizza chain, as both businesses have been partnering together since 2010. Papa John's is the official pizza of the NFL.

Reports of his comments slamming the NFL sparked rage across the internet, with many users calling Papa John’s “racist.”

Yeah, not such a good look.

And then, to subtly add pizza grease to the already raging fire, Pizza Hut’s CEO, Greg Creed, slides in with this comment to investors on Thursday:

"We're not seeing impact on any of that on our business.” 


Naturally, this sends all of Twitter into a complete and utter frenzy over what has now inadvertently become a battle between Pizza Hut and Papa John’s:

Twitter reacts to Papa John's pizza feud
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Twitter reacts to Papa John's pizza feud
If y’all think papa johns is better than Pizza Hut you gotta go
All jokes aside. Pizza Hut really playing the game well. This is chess not checkers and it was smart move
@BL_St1 @PalmerReport @thenatealdridge Omg! My kids love PJs pizza. We can’t order from there anymore. They will ju… https://t.co/xSqNpGVfyz
The CEO of Pizza Hut just called Papa John, flushed a toilet, then hung up.
Pizza Hut & Dominos better anyways 🤷🏾‍♂️...
Talk ya shit @pizzahut https://t.co/nrh0Vm6bN0
“Better hide your money. There’s poor people ‘round... witcha broke ass.” - Pizza Hut CEO to Papa John
@businessinsider Pizza Hut,,,,welcome to the resistance
#FunAndGamesUntil someone orders Papa John's instead of Pizza Hut.
hello is this pizza hut https://t.co/GEOkOHjEDu
I BEEN saying Pizza hut >> Papa Johns 😂
Pizza Hut been cemented as the top Pizza and now y’all seeing the light
Dawg Pizza Hut ethered papa johns
pizza hut dunked on papa johns stupid ass smh
"Can't Relate" - Pizza hut CEO
Actual thought I had today: Pizza Hut retains the high moral ground relating to protests of violent police overreach.
@JackPosobiec No more pizza Hut pizza's.
HIM: So which side do you support politically? ME: Pizza Hut.
Pizza Hut just endorsed protesting the National Anthem
Papa Johns blaming black people on why they pizza not selling and not the fact that it cost as much as two pizzas f… https://t.co/lo2Tz4OByv

Ridiculous, we know, but we’re not even at the good part yet. 

Out of whatever the equivalent of left field is in the world of pizza companies, comes none other than frozen pizza king DiGiorno Pizza with a savage subtweet aimed directly at none other than Papa John's.

Who invited you, DiGiorno? 

Some pizza chains just like to watch the world burn, we guess.

But DiGiorno didn’t stop there. They ruthlessly continued with a stream of tweets against Papa John’s, even taking the time to respond to consumers tweeting at them in favor of the Twitter warfare:

DiGiorno's Pizza goes after Papa John's on Twitter
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DiGiorno's Pizza goes after Papa John's on Twitter
Us: 🍕📈 Them: 🍕📉
Better Pizza. Better Sales.
6/27/16 (We kept the receipt) https://t.co/SQF2ePlU6L
Update: 📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉📉
Delivering petty since 2015. https://t.co/6eIVDgj8QX
@BruhManAnt Never 🏆
@UCanCallMeBurt @JPowers247 SORRY?
@TheSamRazz Don’t ruin our subtweet 😂
@jooblee 😎🍕
@thekidfromNYC We appreciate that!
@kittyhouseknife Well...it is now.
@kvasmj Going to be a great night.
@dylancelone That'll be the day.
@DjWhutItDew New...slogan...

If you caught that tweet that said “#NewTwitterBio”, here’s the bio DiGiorno was referencing:

(Credit: Twitter)

In case you forgot, Papa John’s slogan is “Better Ingredients. Better Pizza. Papa John’s.”

We do DiClare (that was a stretch, sorry) that DiGiorno might have just pulled off the pettiest move across all of Twitter, but hey, all is fair in chain-brand pizza and war right?

This is a developing story that we truly cannot believe we are actually reporting on but when words fail, pizza speaks, so here we are.

RELATED: America's favorite pizza chains

America's favorite pizza chains
See Gallery
America's favorite pizza chains
6. Chuck E. Cheese's 
5. Little Caesar's
4. Pizza Hut (Yum! Brands)
3. Papa John's International
2. Papa Murphy's
A Domino's Pizza sign stands above the entrance to a Domino's Pizza Group Plc store in Hanwell, London, U.K., on Monday, Feb. 27, 2017. Domino's Pizza said given continued strong new store performance and positive outlook both for its market and brand, it is increasing its long term target for the U.K. to 1,600 stores. Photographer: Jason Alden/Bloomberg via Getty Images


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