GODIVA unleashes new collection with seven new flavors

Whether the weather (try saying that five times fast) where you are is indicating that spring is upon us or not, it's inevitable that warmer, brighter days are ahead of us.

And since spring is the season of new beginnings, it often serves as inspiration for companies to create new collections or products that take a bold, new direction.

SEE ALSO: 10 desserts around the world that'll cost you over $1,000

GODIVA's new Gold Icons collection is a prime example of that — With out-of-the-box ingredients and fresh, exciting colors, these truffles serve the decadence you've come to love from GODIVA with spicy kicks and savory notes that will confuse and please your palette at the same time.

Consumers can expect their favorite, creamy classic chocolate flavors (milk, dark and white) to be infused with flavors like olive oil, passion fruit, pink pepper, mango, ginger and even black tea.

Take a look at the seven limited-edition flavors below:

Godiva Gold Icons collection
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Godiva Gold Icons collection

Ecusson Caramel
Regal milk chocolate shield filled with sublime butterscotch caramel

Ecusson Thé Noir 

Carefully selected black tea is added to an intense dark chocolate ganache, and covered with a premium dark chocolate shell 

Ecusson Passion

A unique passionfruit and pink pepper-flavored white chocolate ganache is encased in a sweet coverture that is colored a vibrant pink

Lady Chocolat

A subtle hint of ginger is added to a dark chocolate ganache, which is covered with a sweet milk chocolate shell

Lady Mangue 

A delicious white chocolate ganache is infused with mouth-watering mango flavor and covered with a sweet orange-colored coverture 

Lady Citron

Inspired by the flavors of the Mediterranean, this striking piece is as surprising as it is delicious. A smooth ganache is infused with lemon flavor and a dash of extra virgin olive oil and encased in a sweet, yellow coverture. 

Lady Vanille 

A beautiful white chocolate ganache is enhanced by a touch of premium Madagascan vanilla and concealed in an intense dark chocolate shell.


The collection was curated by GODIVA chocolatiers Jean Apostolou and Ilse Wilmots.

Chef Isle expressed in a statement:

"It was an exciting challenge to create these experimental flavors, while still honoring the heritage of GODIVA's iconic pieces."

The collection comes on the heels of GODIVA's 90th anniversary — The new flavors had to be representative of GODIVA's signature flavoring and quality while simultaneously being innovate enough to propel the company forward.

And in that, they definitley succeeded — even the coloring of the chocolates themselves range form classic GODIVA brown hues to unexpected pinks, yellows and peaches.

Nagisa Manade, Head of Marketing and Innovation for Godiva North America, shared:

"Following the 90th anniversary of the brand, we're excited to continue the momentum with the debut of the Gold Icons collection. This is a perfect example of how GODIVA's culinary expertise and signature style can lead to a bold, savory collection that celebrates our heritage."

The Gold Icons collection is sold in a 9-piece box for $20 and an 18-piece version for $36.

RELATED: 5 of the most popular discontinued candy bars

5 of the most popular discontinued candy bars
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5 of the most popular discontinued candy bars

Seven Up Bar

Invented in the 1930s by Pearson’s Candy, Seven Up was a chocolate-covered bar with seven chambers that each contained a different filling, which changed over the years, but included coconut, butterscotch caramel, buttercream, fudge, Brazil nut, cherry cream, and orange jelly. The bar was discontinued in 1979, although amazingly it retains a devoted fan base. “People loved that there was this whole mystery to it,” Lacey said. “People are always going, ‘Why won’t they bring back the Seven Up bar?'” Those desiring a fix may try the similar Necco’s Sky Bar, but lower those expectations: The Sky Bar only has four chambers (fudge, caramel, vanilla, and peanut) compared to Seven Up’s seven.

Image courtesy of The Candy Wrapper Museum

PB Max

M&M Mars dreamt up this bar—creamy peanut butter and oats atop a square of whole grain cookie, all covered in milk chocolate—as an answer to Hershey’s Reese’s Peanut Butter Cup in the late 1980s. But it was positioned as a snack rather than a candy bar, which may have led to its downfall. “One of the things that I remember about it was that it literally weighed a ton… the heft of it was scary to me!” said Kimmerle. That said, she’s since come to believe that the PB Max was simply ahead of its time. “I think it was before the era when you could find a whole aisle of Kind bars and granola bars and that kind of thing. My thought is maybe it was not a great name, maybe had a little too much protein… People always ask me what happened to it.”

Image courtesy of Youtube

Marathon Bar

“I’ll describe it as ‘braided caramel,’ but it was so much more than that,” Kimmerle said. “The packaging was wacky. It was really thin, but very long, and to prove it, there was a little ruler on the back, and it was covered in chocolate.” First sold in the early 70s, its run was done a decade later, perhaps because its braided structure made it difficult to produce. Today’s Curly Wurly bar is similar, but as Lacey points out, “it’s not the same size, doesn’t have the same ratio” and doesn’t command the same nostalgia.

Image courtesy of The Candy Wrapper Museum

Milkshake Bar 

Produced by the former Hollywood Candy Company, the Milkshake bar emerged in the 1920s, around the same time as the Milky Way bar. They were fairly similar—both made with milk chocolate, caramel, and nougat—except that the Milkshake’s nougat was malted. “It was a little lighter and fluffier than a Milky Way, and you could put it in the freezer and eat it like an ice cream bar in the summer,” recalled Lacey. It disappeared sometime in the late 1970s or early 1980s, perhaps because of turmoil within the company. Hollywood Candy Company was acquired by the Leaf Candy Company in 1988, which later became part of Hershey in 1996. “During this period, most of the candy [produced by Hollywood] was phased out except for Pay Day and the Zero bar,” explained Benjamin.

Image courtesy of The Candy Wrapper Museum

Reggie! Bar 

Named for baseball great and onetime New York Yankees right fielder Reggie Jackson, the Reggie! bar was a round, milk chocolate-covered bar with a peanuts and a caramel center. It was originally intended as a novelty candy and made its debut at the Yankees home opener in 1976, but proved so popular that it stuck around before getting benched in 1982. A slightly-tweaked Reggie! bar with peanut butter instead of caramel made a brief comeback in the 90s, but it was gone for good just a short time later. Maybe it’s because the bars could turn dangerous? Lacey offers a fascinating anecdote: “When it was given out at the home opener of the Yankees game, the fans started throwing them out onto the field because Reggie was batting really well,” she recalled.“The fans got so excited that it turned into this fiasco!” (An aside: The original Reggie! bar was a heck of a lot like a Baby Ruth, which is often mistakenly thought to have a connection to baseball legend Babe Ruth. It was more likely named for President Grover Cleveland’s daughter Ruth.)

Image courtesy of The Candy Wrapper Museum


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