GODIVA unleashes new collection with seven new flavors
Whether the weather (try saying that five times fast) where you are is indicating that spring is upon us or not, it's inevitable that warmer, brighter days are ahead of us.
And since spring is the season of new beginnings, it often serves as inspiration for companies to create new collections or products that take a bold, new direction.
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GODIVA's new Gold Icons collection is a prime example of that — With out-of-the-box ingredients and fresh, exciting colors, these truffles serve the decadence you've come to love from GODIVA with spicy kicks and savory notes that will confuse and please your palette at the same time.
Consumers can expect their favorite, creamy classic chocolate flavors (milk, dark and white) to be infused with flavors like olive oil, passion fruit, pink pepper, mango, ginger and even black tea.
Take a look at the seven limited-edition flavors below:
The collection was curated by GODIVA chocolatiers Jean Apostolou and Ilse Wilmots.
Chef Isle expressed in a statement:
"It was an exciting challenge to create these experimental flavors, while still honoring the heritage of GODIVA's iconic pieces."
The collection comes on the heels of GODIVA's 90th anniversary — The new flavors had to be representative of GODIVA's signature flavoring and quality while simultaneously being innovate enough to propel the company forward.
And in that, they definitley succeeded — even the coloring of the chocolates themselves range form classic GODIVA brown hues to unexpected pinks, yellows and peaches.
Nagisa Manade, Head of Marketing and Innovation for Godiva North America, shared:
"Following the 90th anniversary of the brand, we're excited to continue the momentum with the debut of the Gold Icons collection. This is a perfect example of how GODIVA's culinary expertise and signature style can lead to a bold, savory collection that celebrates our heritage."
The Gold Icons collection is sold in a 9-piece box for $20 and an 18-piece version for $36.
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