3,000+ people are signing up online to get life-size burger tattoos
What lengths would you go to if it meant getting free burgers for an entire year?
What if it meant permanently altering your body?
SEE ALSO: McDonald's opened an entire restaurant that doesn't serve burgers
For Cafe51, based in Melbourne, Australia, the idea isn't out of the question.
In fact, it's offering customers that opportunity so long as they do just that.
If you tattoo a burger on your body, Cafe51 will give you free burgers for life.
But we're not talking a small, potential to be kind-of-cute burger tattoo somewhere on your body. Of course, that would be too easy.
Take a look at the customer's who've already been tattooed, plus the mouthwatering burgers Cafe51 serves up:
#FreeBurgers4Life (the hashtag the burger joint created surrounding the deal) hopefuls must be 18 years of age and must apply to qualify.
The tattoos are done in-house and must meet the qualifications that Cafe51 has established.
According to the company's website, the rules are as follows:
"Once selected you must get an actual LifeSize tattoo of any burger from our menu (includes both the regular burger and instaburger menu) anywhere on your person with our BURGERLOVE logo inlcuded in the image, however you must be able to show the tattoo on demand to store staff to receive your free burger each time you wish to redeem it."
So, if you read that closely, you probably picked up what is perhaps the best part of this entire deal: The tattoo of the burger must be drawn to scale.
Shockingly enough, that's not stopping burger enthusiasts from wanting to participate.
Cafe51 co-founder, Chris Binos, told CNBC:
"After launching the promo online...we have had over 3,500 entrants. This is way beyond what we expected but testament to our cult following and the bond we have with our customers. We will be selecting the best 10 entrants to get inked."
We're not quite sure what would qualify an entrant as one of the 'best', but we would venture to guess that the way an applicant answers the question posed at the end of the entry form ("In 25 words or less tell us why you want to get one of our burgers tattooed") is probably a good qualifier.
If you're struggling to comprehend why on Earth someone would permanently tattoo a life-sized version of their favorite burger on their body, Cafe51's website makes complete sense of it:
"Tattoos are for life, so why shouldn't burgers be free for life too, right?"
Couldn't have said it better ourselves.
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