McDonald's opened an entire restaurant that doesn't serve burgers

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McDonald's is testing a concept store in France that sounds like a total identity crisis: A brand-new McCafé has materialized in Paris that serves breakfast, lunch, and dinner, yet offers no hamburgers whatsoever. In fact, Le Figaro reports that, inside, "nothing indicates that this restaurant belongs to the American chain." No fries. No nuggets. And definitely no Royales, France's famed take on the Quarter Pounder.

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What is on offer sounds like the items at cafés you'd find while walking down any Parisian street: coffee, teas, soups, macarons, and sandwiches. The store's exterior is emblazoned with phrases like "Coffee time" and "Great club sandwiches," while interior photos show a glass case with salmon or pastrami on toasted bagels, none of which probably look remotely McDonald's-y even to most French citizens.

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This isn't the first time "MacDo" has tried to abandon the very thing that first made it famous. In 2010, McDonald's actually tested a different version of a McCafé with a menu heavily focused on a DIY salad bar, but that proved too big a gamble, and the location shuttered after a year. This time, company reps are staying cagey, claiming it's "too early" to know if its burgerless experiment will catch on.

RELATED: 10 money-saving fast-food hacks
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10 money-saving fast-food hacks
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10 money-saving fast-food hacks

Restaurant: McDonald’s

Hack: Order two four-piece nuggets instead of one six-piece. It’s cheaper, you get more nuggets and you get more sauces. Score.

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Restaurant: McDonald’s

Hack: Order a McDouble without the ketchup and mustard but with lettuce and Big Mac sauce. You'll pay for the Big Mac taste for the price of a McDouble.

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Restaurant: Chipotle

Hack: Order half of one protein and half of another kind (like chicken and steak). You’ll almost always get more than half of each and end up with up to 1.5x the protein in your burrito or bowl for the price of a normal portion.

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Restaurant: Krispy Kreme

Hack: Fill out the survey on the bottom of your receipt for a free doughnut with the purchase of one. Hypothetically if you kept doing this, you could win unlimited free doughnuts. Not advised.

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Restaurant: Arby’s

Hack: Order two junior roast beef sandwiches instead of one regular classic. You'll end up with more meat for a lower price.

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Restaurant: Jamba Juice

Hack: Substitute any ingredient in any smoothie for the same price. If you’re craving a smoothie with non-fat yogurt instead of mango, or extra strawberries instead of blueberries, customize it to your liking without any extra charge. It will save you more than being charged for creating your own smoothie from scratch.

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Restaurant: Jack in the Box

Hack: Order two Jr. Bacon Cheeseburgers and combine them into one for a much cheaper version of a Bacon Ultimate Cheeseburger. 

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Restaurant: McDonald’s

Hack: Order a sausage McMuffin off of the dollar menu but ask for the sausage to be substituted with egg—an egg McMuffin for a dollar.

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Restaurant: Any pizza place

Hack: When you call to order delivery, ask if there were any orders that weren’t delivered—the pizza place will often give you those orders for a discounted price (perfect if cold pizza is your thing.)

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Restaurant: Subway

Hack: Order a Double Steak and Cheese Sub instead of the Philly Cheese Steak Sub—you’ll get the same sandwich at a normal foot-long price.

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