NBC 'begged' Kathie Lee Gifford to remain at 'Today' after Matt Lauer's firing: Details

Kathie Lee Gifford almost left "Today" a year ago.

The daytime television veteran announced on Tuesday that she will be leaving the NBC morning show in April of 2019, but the public announcement comes a year after she had initially planned to exit the show after a decade of hosting the 10 a.m. hour alongside Hoda Kotb.

Gifford revealed to People that she told NBC executives in January of 2017 that she planned on leaving at the end of the year so that she could focus on a variety of other projects, but Matt Lauer's shocking firing following allegations of sexual misconduct in the workplace led to an unexpected change of plans.

SEE ALSO: What's next for Kathie Lee Gifford after her 'Today' exit?

"You get to a point in your life where you run out of time to do what you want to do," she said of her career outlook, before noting that "things changed" after Lauer's firing.

29 PHOTOS
Hoda Kotb and Kathie Lee Gifford together
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Hoda Kotb and Kathie Lee Gifford together
TODAY -- Pictured: Hoda Kotb and Kathie Lee Gifford on Friday, November 16, 2018 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: Hoda Kotb, Kathie Lee Gifford and Howie Mandel on Tuesday, December 4, 2018 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: Hoda Kotb and Kathie Lee Gifford on Friday, November 23, 2018 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: Hoda Kotb, Kathie Lee Gifford and Donna Farizan on Friday, November 16, 2018 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: Hoda Kotb and Kathie Lee Gifford on Tuesday, October 17, 2017 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: Hoda Kotb and Kathie Lee Gifford on Thursday, October 12, 2017 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: Hoda Kotb, Kathie Lee Gifford and Billie Jean King on Wednesday, September 20, 2017 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: Dylan Dreyer, Jenna Bush Hager, Hoda Kotb, Kathie Lee Gifford and Al Roker on Wednesday, September 6, 2017 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: Hoda Kotb and Kathie Lee Gifford on Monday, September 5, 2017 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: Kathie Lee Gifford, Lionel Richie and Hoda Kotb on Tuesday, August 15, 2017 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: (l-r) Hoda Kotb and Kathie Lee Gifford on Thursday, Aug.10, 2017 -- (Photo by: Zach Pagano/NBC/NBCU Photo Bank via Getty Images)
NEW YORK, NY - JULY 18: Hoda Kotb (L) and Kathie Lee Gifford (R) are seen on July 18, 2017 in New York City. (Photo by VMAL/Star Max/GC Images)
NEW YORK, NY - JULY 18: (L-R) TV personalities Sheinelle Jones, Hoda Kotb and Kathie Lee Gifford attend the 'DUNKIRK' New York premiere at AMC Lincoln Square IMAX on July 18, 2017 in New York City. (Photo by Jim Spellman/WireImage)
TODAY -- Pictured: Hoda Kotb and Kathie Lee Gifford on Monday, June 23, 2017 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
NASHVILLE, TN - JUNE 07: Hoda Kotb (L) and Kathie Lee Gifford attend the 2017 CMT Music Awards at the Music City Center on June 7, 2017 in Nashville, Tennessee. (Photo by Jeff Kravitz/FilmMagic)
NASHVILLE, TN - JUNE 07: Hoda Kotb and Kathie Lee Gifford attend the 2017 CMT Music Awards at the Music City Center on June 7, 2017 in Nashville, Tennessee. (Photo by Michael Loccisano/Getty Images For CMT)
NASHVILLE, TN - JUNE 07: (L-R) Hoda Kotb,Jason Derulo, Luke Bryan and Kathie Lee Gifford backstage during the 2017 CMT Music Awards at the Music City Center on June 7, 2017 in Nashville, Tennessee. (Photo by Jeff Kravitz/FilmMagic)
TODAY -- Pictured: (l-r) Hoda Kotb and Kathie Lee Gifford on Monday, June 5, 2017 -- (Photo by: Zach Pagano/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: Hoda Kotb and Kathie Lee Gifford on Tuesday, April 25, 2017 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
NEW YORK, NY - APRIL 24: Hoda Kotb and Kathie Lee Gifford attend the 2017 Matrix Awards at Sheraton New York Times Square on April 24, 2017 in New York City. (Photo by Taylor Hill/FilmMagic)
TODAY -- Pictured: Hoda Kotb And Kathie Lee Gifford on the Today Show. Wednesday, April 19, 2017 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
NEW YORK, NY - DECEMBER 06: Hoda Kotb and Kathie Lee Gifford appear to celebrate the BELLA New York Holiday Issue Cover Party and Holiday Shopping Event on December 6, 2016 in New York City. (Photo by Donna Ward/Getty Images)
NBCUNIVERSAL UPFRONT -- '2016 NBCUniversal Upfront in New York City on Monday, May 16, 2016' -- Pictured: (l-r) Kathie Lee Gifford, Hoda Kotb, 'The Today Show' on NBC -- (Photo by: Peter Kramer/NBCUniversal/NBCU Photo Bank via Getty Images)
NEW YORK, NY - OCTOBER 31: (L) Kathie Lee Gifford dressed as her former co-host Regis Philbin, and Hoda Kotb, dressed as Kathie Lee Gifford from the morning talk show, 'Live! With Regis and Kathie Lee,' during NBC's 'Today' Halloween at Rockefeller Plaza on October 31, 2016 in New York City. (Photo by Roy Rochlin/FilmMagic)
NEW YORK, NEW YORK - APRIL 08: TV personalities Hoda Kotb (L) and Kathie Lee Gifford attend the Variety's Power Of Women: New York 2016 at Cipriani Midtown on April 8, 2016 in New York City. (Photo by Paul Zimmerman/WireImage)
TODAY -- Pictured: (l-r) Kathie Lee Gifford, Jennifer Lopez, and Hoda Kotb appear on the 'Today' show on Tuesday, March 1, 2016 -- (Photo by: Peter Kramer/NBC/NBC NewsWire via Getty Images)
TODAY -- Pictured: (l-r) Hoda Kotb and Kathie Lee Gifford appear on NBC News' 'Today' show -- (Photo by: Peter Kramer/NBC/NBC NewsWire via Getty Images)
TODAY -- Pictured: Hoda Kotb and Kathie Lee Gifford on Monday, Jan. 1, 2018 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: Hoda Kotb and Kathie Lee Gifford on Friday, November 23, 2018 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
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"Some things were painful for us," Gifford went on. "And we had to adjust, and they said, 'If we accommodate your schedule, will you consider staying?' I wasn't looking to get out, but I needed the time. So, when they accommodated the schedule, then there was no reason to leave."

"There's no better place in a 50-year career," she added. "It all worked out, so I'm staying."

Sources told Page Six, however, that it wasn't as seamless a decision as Gifford made it seem. In fact, NBC execs reportedly "begged" her to stay following Lauer's scandalous exit -- and amid Megyn Kelly's famously uneasy standing with "Today" and its viewers.

SEE ALSO: Jenna Bush Hager is the 'hot bet' to replace Kathie Lee Gifford

"NBC News brass begged her to stay on for another year because the all-important morning show's lineup was in upheaval, and they wanted to keep as much continuity as possible," the outlet wrote. "The execs signed off on Gifford taking off big chunks of time to make movies and record music, so that she'd stick around."

The former "Live With Regis and Kathie Lee" co-host reportedly nabbed a "sweet deal" to stay on for an eleventh year. Her last day on "Today" will be April 7, 2019, and Jenna Bush Hager is her expected replacement.

51 PHOTOS
Kathie Lee Gifford and late husband Frank Gifford together
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Kathie Lee Gifford and late husband Frank Gifford together
BRIDGEHAMPTON, NY - OCTOBER 18: Frank Gifford and Kathie Lee Johnson pose for photos following their wedding celebration on October 18, 1986 in Bridgehampton, New York. (Photo by Ron Galella, Ltd./WireImage)
Frank Gifford and Kathie Lee Gifford attend Rainbow & Stars on 4/18/1996 in New York City. (Photo by Walter McBride/Corbis via Getty Images)
GOOD MORNING AMERICA - 12/31/87 Frank Gifford met Kathie Lee Johnson on the GMA set and we all know what happened after that! GM87 Mandatory credit ABC PHOTO ARCHIVES. (Photo by ABC Photo Archives/ABC via Getty Images)
UNITED STATES - APRIL 01: Frank and Kathie Lee Gifford (Photo by The LIFE Picture Collection/Getty Images)
NEW YORK, NY - CIRCA 1989: Kathie Lee Gifford and husband Frank Gifford attend the Moda Italia Gala promoting Italian trade circa 1989 in New York City. (Photo by PL Gould/IMAGES/Getty Images)
NEW YORK - APRIL 24: Kathie Lee Gifford and Frank Gifford attend the Dinner of Champions Benefit for the NY Chapter of the National Multiple Sclerosis Society on April 24, 1990 at the Waldorf Hotel in New York City, New York. (Photo by Ron Galella, Ltd./WireImage)
Frank Gifford & Kathie Lee Gifford attends the American Cancer Society Award for Artistic on May 31, 1990 in New York City. (Photo by Walter McBride/Corbis via Getty Images)
Regis Philbin, Kathie Lee Gifford and Frank Gifford (Photo by Ron Galella, Ltd./WireImage)
Frank Gifford with his wife Kathie Lee Gifford in front of a cartoon backdrop; circa 1990; New York. (Photo by Art Zelin/Getty Images)
Sportscaster Frank Gifford watching as his TV talk show wife Kathie Lee teases their 2-yr-old son Cody as she holds on to him while he stands on coffee table at home. (Photo by Michael A. Smith/The LIFE Images Collection/Getty Images)
BARBARA WALTERS SPECIAL - 10/5/92 Barbara Walters interviewed Frank and Kathie Lee Gifford for an ABC Special. Mandatory credit ABC PHOTO ARCHIVES. (Photo by ABC Photo Archives/ABC via Getty Images)
Television sportscaster Frank Gifford and wife, television personality Kathie Lee Gifford. (Photo by Dave Allocca/DMI/The LIFE Picture Collection/Getty Images)
Washington, DC. 7-2-1991 Frank Gifford and wife Kathy Lee arrival at the White House to attend a State Dinner for South Korean President Roh Tae Woo. Francis Newton 'Frank' Gifford is a former American football player and American sportscaster. Kathie Lee Gifford (born Kathryn Lee Epstein;) is an American television host, singer, songwriter, and actress, best known for her 15-year run (1985???'2000) on the talk show Live! with Regis and Kathie Lee, which she co-hosted with Regis Philbin. She has (Photo by Mark Reinstein/Corbis via Getty Images)
Frank Gifford and Kathie Lee Gifford attend Rainbow & Stars on 4/18/1996 in New York City. (Photo by Walter McBride/Corbis via Getty Images)
273047 02: Frank and Kathie Lee Gifford stand together at a podium during the dedication of Cassidy's Place June 10, 1996 in New York City. The Association to Benefit Children created Cassidy's Place, which is a therapeutic day nursery for one hundred underprivileged children who suffer from serious medical conditions. (Photo by Evan Agostini/Liaison)
Television sportscaster Frank Gifford and wife, television personality Kathie Lee Gifford. (Photo by Marion Curtis/DMI/The LIFE Picture Collection/Getty Images)
UNITED STATES - OCTOBER 28: Frank and Kathie Lee Gifford at a party for Larry King's book 'Powerful Prayers' at the '21' Club., (Photo by Richard Corkery/NY Daily News Archive via Getty Images)
Television personality Kathie Lee Gifford and husband, television sportscaster Frank Gifford. (Photo by Dave Allocca/DMI/The LIFE Picture Collection/Getty Images)
Frank Gifford & Kathie Lee Gifford attend the Daytime Emmy Awards on 5/18/2001 at Radio City Music Hall in New York City. (Photo by Walter McBride/Corbis via Getty Images)
Frank Gifford and Kathie Lee Gifford attend theBroadway Opening of 'Millie' on 4/18/2002 at the Marquis Theatre in New York City. (Photo by Walter McBride/Corbis via Getty Images)
Frank Gifford & Kathie Lee Gifford during The Actors' Fund of America's Standing Ovation! Gala 80th Birthday Celebration in Honor of James M. Nederlander at Sheraton New York in New York City, New York, United States. (Photo by Jim Spellman/WireImage)
Kathie Lee Gifford and Frank Gifford attend 'SAY GOODNIGHT GRACIE' The Live Laughter and Love of George Burns Opening Night at the Helen Hayes Theatre, New York City October 10, 2002 (Photo by Walter McBride/Corbis via Getty Images)
KATHIE LEE GIFFORD and FRANK GIFFORD Attending The American Theatre Wing's Annual Luncheon at the Pierre Hotel, New York City. April 14, 2003 (Photo by Walter McBride/Corbis via Getty Images)
Frank Gifford and Kathie Lee Gifford during Opening Night of 'The Boy From Oz' - Arrivals and After Party at The Imperial Theater and Copacabana Nightclub in New York City, New York, United States. (Photo by Bruce Glikas/FilmMagic)
Kathie Lee Gifford and Frank Gifford Attending the Opening Night of the New Broadway Musical, WICKED ( The Untold Story of the Witches Of Oz ), at the Gershwin Theatre in New York City. October 30, 2003 (Photo by Walter McBride/Corbis via Getty Images)
Kathie Lee Gifford and Frank Gifford during Opening Night of Fiddler on the Roof Broadway Revival at The Minskoff Theatre in New York, New York, United States. (Photo by Bruce Glikas/FilmMagic)
Frank Gifford and Kathie Lee Gifford during Annual 'Bal du Printemps' of the Parkinson's Disease Foundation at The Pierre Hotel in New York City, New York, United States. (Photo by Harold Cook/FilmMagic)
GREENWICH, CN - OCTOBER 14: Frank Gifford and Kathie Lee Gifford attend the Westport Country Playhouse benefit dinner at The Hyatt Regency on October 14, 2004 in Greenwich, Connecticut. (Photo by Evan Agostini/Getty Images)
NEW YORK - JANUARY 6: (U.S. TABS AND HOLLYWOOD REPORTER OUT) TV personality Kathie Lee Gifford and husband Frank Gifford, son Cody and daughter Cassidy arrive at the opening night of her new musical 'Under The Bridge' at The Zipper Theatre January 6, 2005 in New York City. (Photo by Evan Agostini/Getty Images)
Kathie Lee Gifford, Frank Gifford and daughter Cassidy Gifford (Photo by Bruce Glikas/FilmMagic)
Frank Gifford and Kathie Lee Gifford (Photo by G. Gershoff/WireImage)
NEW YORK - OCTOBER 24: Frank Gifford and TV personality Kathie Lee Gifford attend the 10th Anniversary of Cassidy's Place at Cassidy's Place on October 24, 2006 in New York City. (Photo by Brad Barket/Getty Images)
Frank Gifford, honoree, and Kathie Lee Gifford (Photo by Gary Gershoff/WireImage)
NEW YORK - NOVEMBER 01: Kathie Lee Gifford and her husband, former Monday Night Football announcer Frank Gifford, attend the opening night of 'Cyrano De Bergerac' at the Richard Rodgers Theatre November 1, 2007 in New York City. (Photo by Stephen Lovekin/Getty Images)
NEW YORK - OCTOBER 25: (L-R) Cody Gifford, Cassidy Gifford, Kathie Lee Gifford, Gretchen Buchenholz, Founder and Executive Director to Benifit Children ABC, and Frank Gifford attend the unveiling of a new variety Cody Gifford House Program and Playground at 404 East 91st Street and 1st Avenue on October 25, 2007 in New York City. (Photo by Janette Pellegrini/WireImage)
UNITED STATES - JANUARY 10: Kathie Lee Gifford and Frank Gifford arrives at the Lunt-Fontanne Thea. for the Broadway Opening Night performance of Disney's 'The Little Mermaid' (Photo by Richard Corkery/NY Daily News Archive via Getty Images)
BURBANK, CA - OCTOBER 13: TV Host Kathie Lee Gifford, Husband TV Commentator Frank Gifford and their Daughter Cassidy Gifford attend the Walt Disney Legends Ceremony at the Walt Disney Studios on October 13, 2008 in Burbank, California. (Photo by Valerie Macon/WireImage)
NEW YORK CITY, NY - NOVEMBER 6: Kathie Lee Gifford and Frank Gifford attend Cold Spring Harbor Laboratory's Double Helix Medals Dinner at The Mandarin Hotel on November 6, 2008 in New York City. (Photo by JACKIE SNOW/Patrick McMullan via Getty Images)
TODAY -- Aired 03/13/2009 -- Frank Gifford, Kathie Lee Gifford (Photo by Virginia Sherwood/NBC/NBCU Photo Bank via Getty Images)
NEW YORK - MAY 13: Kathie Lee Gifford and Frank Gifford attend the Society of Memorial Sloan Kettering's 2nd annual Spring Ball at The Plaza Hotel on May 13, 2009 in New York City. (Photo by Theo Wargo/Getty Images)
Frank Gifford & Kathie Lee Gifford attending the Broadway Opening Night Performance of ' 9 to 5 the Musical ' at the Marriott Marquis Theatre in Times Square, New York City. April 30, 2009 (Photo by Walter McBride/Corbis via Getty Images)
NEW YORK - JUNE 01: Actress and media personality Kathie Lee Gifford and Frank Gifford attend the American Theatre Wing's 2009 Spring Gala at Cipriani 42nd Street on June 1, 2009 in New York City. (Photo by Jemal Countess/WireImage)
Frank Gifford and Kathie Lee Gifford attend(s) Literacy Partners Evening of Readings Gala at David H. Koch Theater on May 10th, 2010 in New York City. (Photo by PATRICK MCMULLAN/Patrick McMullan via Getty Images)
NEW YORK - APRIL 26: Honoree Kathie Lee Gifford (L) and husband Frank Gifford attend the City of Hope-East End Chapter 2010 Spirit of Life Award luncheon at Waldorf Astoria - Grand Ballroom on April 26, 2010 in New York City. (Photo by Gary Gershoff/Getty Images for City of Hope)
TODAY -- Pictured: (l-r) Hoda Kotb, Frank Gifford and Kathie Lee Gifford appear on NBC News' 'Today' show (Photo by Peter Kramer/NBC/NBCU Photo Bank via Getty Images)
NEW YORK CITY, NY - OCTOBER 11: (L-R) Hoda Kotb, Kathie Lee Gifford and Frank Gifford attend HODA KOTB Celebrates 'Hoda: How I Survived War Zones, Bad Hair, Cancer and Kathie Lee' at Deutsch Residence on October 11, 2010 in New York City. (Photo by CLINT SPAULDING/Patrick McMullan via Getty Images)
Frank & Kathie Lee Gifford attending the Opening Night of Warner Bros. Theatre Ventures' Inaugural production of LESTAT at the Palace Theatre with an after party at Time Warner Center in New York City. April 25, 2006.?? Walter McBride/WM Photography (Photo by Walter McBride/Corbis via Getty Images)
TODAY -- Pictured: (l-r) Frank Gifford and Kathie Lee Gifford appear on NBC News' 'Today' show -- (Photo by: Peter Kramer/NBC/NBC NewsWire via Getty Images)
TODAY -- Pictured: (l-r) Joan Epstein, Frank Gifford, Kathie Lee Gifford and Regis Philbin appear on NBC News' 'Today' show -- Photo by: Peter Kramer/NBC/NBC NewsWire
NEW YORK, NY - AUGUST 14: Frank Gifford and Kathie Lee Gifford arrive at the funeral service for Marvin Hamlisch at Temple Emanu-El on August 14, 2012 in New York City. Hamlisch died in Los Angeles on August 6, 2012 at age 68. In his long and distinguished career, the composer and conductor received a Pulitzer Prize as well as the Oscar, Tony, Emmy and GRAMMY (Photo by Dave Kotinsky/Getty Images)
TODAY -- Pictured: (l-r) Kathie Lee Gifford and Frank Gifford appear on NBC News' 'Today' show -- (Photo by: Peter Kramer/NBC/NBC NewsWire via Getty Images)
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