Jenna Bush Hager the 'hot bet' to fill Kathie Lee Gifford's 'Today' position: report

Jenna Bush Hager is expected to fill Kathie Lee Gifford's role on "Today" when she leaves in April, sources tell Page Six.

Hours after Gifford's impending exit was announced during the fourth hour of the NBC morning show, the outlet reported that Bush Hager is the "hot bet" with insiders to join Hoda during the 10 a.m. hour.

The 37-year-old, who joined "Today" as a contributor in 2009, has consistently filled in for both Gifford and Kotb over the years and is reportedly "become popular with viewers and NBC News chiefs alike."

SEE ALSO: Watch Kathie Lee Gifford announce her exit from the 'Today' show

"Jenna's my hot bet to join Hoda," a source told Page Six.

46 PHOTOS
Jenna Bush Hager out and about
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Jenna Bush Hager out and about
TODAY -- Pictured: Jenna Bush Hager on Monday, December 10, 2018 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
WASHINGTON, DC - DECEMBER 05: (AFP- OUT) Jenna Bush Hager, the daughter of former President George Bush, touches the casket of former President George H.W. Bush after speaking at his State Funeral at the National Cathedral, December 5, 2018 in Washington, DC. President Bush will be buried at his final resting place at the George H.W. Bush Presidential Library at Texas A&M University in College Station, Texas. A WWII combat veteran, Bush served as a member of Congress from Texas, ambassador to the United Nations, director of the CIA, vice president and 41st president of the United States. (Photo by Andrew Harnik-Pool/Getty Images)
TODAY -- Pictured: Craig Melvin, Savannah Guthrie, Hoda Kotb and Jenna Bush Hager on Wednesday, November 14, 2018 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: Hoda Kotb and Jenna Bush Hager on Friday, November 9, 2018 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: Jenna Bush Hager and Barbara Pierce Bush on Wednesday, October 24, 2018 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: Hoda Kotb and Jenna Bush Hager on Tuesday, October 15, 2018 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: Jenna Bush Hager on Tuesday, October 2, 2018 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
NEW YORK, NY - SEPTEMBER 10: Jenna Bush Hager, Savannah Guthrie at 2018 US Open on September 10, 2018 in New York City. (Photo by Jackson Lee/GC Images)
NEW YORK, NY - SEPTEMBER 10: Jenna Bush and Barbara Bush attend the Carolina Herrera front row during New York Fashion Week: The Shows on September 10, 2018 in New York City. (Photo by Jamie McCarthy/Getty Images for NYFW: The Shows)
TODAY -- Pictured: Jenna Bush Hager and Sheinelle Jones on Wednesday, August 29, 2018 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: Jenna Bush Hager on Thursday, August 2, 2018 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
MEGYN KELLY TODAY -- Pictured: Al Roker and Jenna Bush Hager on Wednesday, Auguest 1, 2018 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: Jenna Bush Hager on Monday, July 30, 2018 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: Jenna Bush Hager and Shienelle Jones on Thursday, June 28, 2018 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: Jenna Bush Hager on Monday, June 18, 2018 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: Hoda Kotb and Jenna Bush Hager on Tuesday, June 5, 2018 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
GREENWICH, CT - MAY 31: Jenna Bush Hager speaks onstage during the Changemaker Gala at L'Escale Restaurant during the 2018 Greenwich International Film Festival on May 31, 2018 in Greenwich, Connecticut. (Photo by Astrid Stawiarz/Getty Images for Greenwich Film Festival)
NEW YORK, NY - MAY 30: UNICEF NextGen Founding Chair Jenna Bush Hager attends the Launch of UNICEF's Project Lion at The Highline Hotel on May 30, 2018 in New York City. (Photo by Mike Coppola/Getty Images for UNICEF)
TODAY -- Pictured: Jenna Bush Hager on Tuesday, May 29, 2018 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: Jenna Bush Hager and Kathie Lee Gifford on Wenesday, May 9, 2018 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: Jenna Bush Hager and Kathie Lee Gifford on Thursday, April 5, 2018 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: Jenna Bush Hager and Kathie Lee Gifford on Friday, Feb. 22, 2018 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: Jenna Bush Hager and Kathie Lee Gifford on Thursday, Feb. 15, 2018 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
BEVERLY HILLS, CA - JANUARY 08: 74th ANNUAL GOLDEN GLOBE AWARDS -- Pictured: TV personality Jenna Bush Hager arrives to the 74th Annual Golden Globe Awards held at the Beverly Hilton Hotel on January 8, 2017. (Photo by Kevork Djansezian/NBC/NBCU Photo Bank via Getty Images)
NEW YORK, NY - NOVEMBER 17: Jenna Bush Hager and Brandon Jones attend Edible Schoolyard NYC Annual Harvest Dinner with Chef Massimo Bottura, Hosted by Lela Rose at Private Residence on November 17, 2016 in New York City. (Photo by Sylvain Gaboury/Patrick McMullan via Getty Images)
NEW YORK, NY - OCTOBER 31: Jenna Bush Hager dressed as her grandmother Barbara Bush during NBC's 'Today' Halloween at Rockefeller Plaza on October 31, 2016 in New York City. (Photo by Roy Rochlin/FilmMagic)
NEW YORK, NY - MAY 20: NBC TV Personality Jenna Bush Hager attends the Puff Daddy and The Family Performance On NBC's 'Today'at Rockefeller Plaza on May 20, 2016 in New York City. (Photo by Mark Sagliocco/Getty Images)
THE VIEW - Margaret Cho and Jenna Bush are the guests today on 'THE VIEW,' 5/19/16 (11:00 a.m. - 12:00 noon, ET) airing on the ABC Television Network. (Photo by Lorenzo Bevilaqua/ABC via Getty Images) JENNA BUSH
NEW YORK, NY - SEPTEMBER 8: Jenna Bush Hager attends the women's semifinals during day 11 of the 2016 US Open at USTA Billie Jean King National Tennis Center on September 8, 2016 in the Queens borough of New York City. (Photo by Jean Catuffe/GC Images)
NEW YORK, NY - MAY 11: Co-authors Laura Bush (L) and Jenna Bush-Hager attend 92Y Talks: Laura Bush & Jenna Bush-Hager on May 11, 2016 in New York, New York. (Photo by Andrew Toth/FilmMagic)
THE TONIGHT SHOW STARRING JIMMY FALLON -- Episode 0468 -- Pictured: (l-r) Jenna Bush Hager and Former First Lady Laura Bush on May 10, 2016 -- (Photo by: Andrew Lipovsky/NBC/NBCU Photo Bank via Getty Images)
NEW YORK, NY - MAY 11: (L-R) Hoda Kotb, Laura Bush and Jenna Bush-Hager attend the 92Y Talks: Laura Bush & Jenna Bush-Hager on May 11, 2016 in New York, New York. (Photo by Andrew Toth/FilmMagic)
NEW YORK, NY - MAY 05: Editorial Director PEOPLE and EW, Jess Cagle and Jenna Bush Hager speak at the Time Inc. NEWFRONT at Gotham Hall on May 5, 2016 in New York City. (Photo by Jamie McCarthy/Getty Images for Time Inc.)
TODAY -- Pictured: (l-r) Jenna Bush, Natalie Morales, Al Roker, and Forest Whitaker appear on the 'Today' show on Wednesday, February 10, 2016 -- (Photo by: Heidi Gutman/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Wrangler -- Pictured: (l-r) Hoda Kotb, Wrangler, Jenna Bush Hager -- (Photo by: Heidi Gutman/NBC/NBC NewsWire via Getty Images)
KENNETT, MISSOURI - FEBRUARY 02: Jenna Bush Hager, a correspondent for The TODAY Show, joins Sheryl Crow, AdoptAClassroom.org and Farmers Insurance to surprise the teachers at Kennett High School with a $21,600 donation for classroom supplies at Kennett High School with an AdoptAClassroom.org Grant during a Pep Rally on February 2, 2016 in Kennett, Missouri (Photo by Jason Davis/Getty Images for Farmers Insurance)
NEW YORK, NY - DECEMBER 11: (L-R) Al Roker, Jenna Bush, Brittany Schreiber and Hoda Kotb attend the Billboard Women in Music Luncheon on December 11, 2015 in New York City. (Photo by Brian Ach/Getty Images for Billboard)
NEW YORK, NY - DECEMBER 11: Journalist Jenna Welch Bush Hager attends Billboard's 10th Annual Women In Music at Cipriani 42nd Street on December 11, 2015 in New York City. (Photo by Gilbert Carrasquillo/FilmMagic)
NEW YORK, NY - SEPTEMBER 14: Jenna Bush Hager attends Lela Rose Spring 2016 during New York Fashion Week: The Shows at The Gallery, Skylight at Clarkson Sq on September 14, 2015 in New York City. (Photo by Cindy Ord/Getty Images for NYFW: The Shows)
NEW YORK, NY - SEPTEMBER 13: Teacher Jenna Bush Hager (L) and Barbara Pierce Bush attend Prabal Gurung Spring 2016 during New York Fashion Week: The Shows at The Arc, Skylight at Moynihan Station on September 13, 2015 in New York City. (Photo by Astrid Stawiarz/Getty Images for NYFW: The Shows)
NEW YORK, NY - SEPTEMBER 11: Jenna Bush Hager attends day twelve of the 2015 US Open at USTA Billie Jean King National Tennis Center on September 11, 2015 in the Flushing neighborhood of the Queens borough of New York City. (Photo by Jean Catuffe/GC Images)
GREENWICH, CT - JUNE 05: Jenna Bush Hager listens at Greenwich Film Festival 2015 - All Things Must Pass Opening Night Premiere at Bow Tie Cinemas on June 5, 2015 in Greenwich, Connecticut. (Photo by Andrew H. Walker/Getty Images for Greenwich Film Festival 2015)
GREENWICH, CT - JUNE 05: (L-R) Director Colin Hanks, GIFF Founder Wendy Stapleton Reyes, Television Personality Jenna Bush Hager attend the Greenwich International Film Festival Opening Night Screening of 'All Things Must Pass' at the Bow Tie Cinema on June 5, 2015 in Greenwich, Connecticut. (Photo by Mark Sagliocco/WireImage)
GREENWICH, CT - JUNE 05: Author Jenna Bush Hager attends Greenwich Film Festival 2015 - All Things Must Pass Opening Night Premiere at Bow Tie Cinemas on June 5, 2015 in Greenwich, Connecticut. (Photo by Andrew H. Walker/Getty Images for Greenwich Film Festival 2015)
TODAY -- Pictured: (l-r) Tamron Hall, Al Roker and Jenna Bush Hager appear on NBC News' 'Today' show -- (Photo by: Peter Kramer/NBC/NBC NewsWire via Getty Images)
NEW YORK, NY - MARCH 22: Jenna Bush Hager and Laura Bush are seen in Tribeca on March 22, 2015 in New York City. (Photo by Alo Ceballos/GC Images)
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In the email that NBC News president Noah Oppenheim sent to NBC staffers announcing Gifford's departure on Tuesday morning, he noted that there are already plans in the works for the future of the second half of "Today."

"We will have much more to share before then about our plans for that hour, which will, of course, continue to include Hoda," he wrote

"I know somebody wonderful will be sitting in this seat afterwards," Gifford said live on Tuesday. "I have my idea who might be absolutely wonderful, but there's a great pool of talent and beauty and heart right around here. And if they come from outside the family, they will soon become family because we treat everyone that way."

In addition to Bush Hager's likely promotion, Sheinelle Jones is also likely to get a new permanent seat on "Today" during the reshuffled 9 a.m. panel, which has taken the place of the canceled "Megyn Kelly Today." An insider told Page Six that Jones is "much loved" at NBC.

Kathie Lee Gifford's last day on the "Today" show is April 7, 2019, the show's next big anniversary.

29 PHOTOS
Hoda Kotb and Kathie Lee Gifford together
See Gallery
Hoda Kotb and Kathie Lee Gifford together
TODAY -- Pictured: Hoda Kotb and Kathie Lee Gifford on Friday, November 16, 2018 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: Hoda Kotb, Kathie Lee Gifford and Howie Mandel on Tuesday, December 4, 2018 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: Hoda Kotb and Kathie Lee Gifford on Friday, November 23, 2018 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: Hoda Kotb, Kathie Lee Gifford and Donna Farizan on Friday, November 16, 2018 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: Hoda Kotb and Kathie Lee Gifford on Tuesday, October 17, 2017 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: Hoda Kotb and Kathie Lee Gifford on Thursday, October 12, 2017 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: Hoda Kotb, Kathie Lee Gifford and Billie Jean King on Wednesday, September 20, 2017 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: Dylan Dreyer, Jenna Bush Hager, Hoda Kotb, Kathie Lee Gifford and Al Roker on Wednesday, September 6, 2017 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: Hoda Kotb and Kathie Lee Gifford on Monday, September 5, 2017 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: Kathie Lee Gifford, Lionel Richie and Hoda Kotb on Tuesday, August 15, 2017 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: (l-r) Hoda Kotb and Kathie Lee Gifford on Thursday, Aug.10, 2017 -- (Photo by: Zach Pagano/NBC/NBCU Photo Bank via Getty Images)
NEW YORK, NY - JULY 18: Hoda Kotb (L) and Kathie Lee Gifford (R) are seen on July 18, 2017 in New York City. (Photo by VMAL/Star Max/GC Images)
NEW YORK, NY - JULY 18: (L-R) TV personalities Sheinelle Jones, Hoda Kotb and Kathie Lee Gifford attend the 'DUNKIRK' New York premiere at AMC Lincoln Square IMAX on July 18, 2017 in New York City. (Photo by Jim Spellman/WireImage)
TODAY -- Pictured: Hoda Kotb and Kathie Lee Gifford on Monday, June 23, 2017 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
NASHVILLE, TN - JUNE 07: Hoda Kotb (L) and Kathie Lee Gifford attend the 2017 CMT Music Awards at the Music City Center on June 7, 2017 in Nashville, Tennessee. (Photo by Jeff Kravitz/FilmMagic)
NASHVILLE, TN - JUNE 07: Hoda Kotb and Kathie Lee Gifford attend the 2017 CMT Music Awards at the Music City Center on June 7, 2017 in Nashville, Tennessee. (Photo by Michael Loccisano/Getty Images For CMT)
NASHVILLE, TN - JUNE 07: (L-R) Hoda Kotb,Jason Derulo, Luke Bryan and Kathie Lee Gifford backstage during the 2017 CMT Music Awards at the Music City Center on June 7, 2017 in Nashville, Tennessee. (Photo by Jeff Kravitz/FilmMagic)
TODAY -- Pictured: (l-r) Hoda Kotb and Kathie Lee Gifford on Monday, June 5, 2017 -- (Photo by: Zach Pagano/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: Hoda Kotb and Kathie Lee Gifford on Tuesday, April 25, 2017 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
NEW YORK, NY - APRIL 24: Hoda Kotb and Kathie Lee Gifford attend the 2017 Matrix Awards at Sheraton New York Times Square on April 24, 2017 in New York City. (Photo by Taylor Hill/FilmMagic)
TODAY -- Pictured: Hoda Kotb And Kathie Lee Gifford on the Today Show. Wednesday, April 19, 2017 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
NEW YORK, NY - DECEMBER 06: Hoda Kotb and Kathie Lee Gifford appear to celebrate the BELLA New York Holiday Issue Cover Party and Holiday Shopping Event on December 6, 2016 in New York City. (Photo by Donna Ward/Getty Images)
NBCUNIVERSAL UPFRONT -- '2016 NBCUniversal Upfront in New York City on Monday, May 16, 2016' -- Pictured: (l-r) Kathie Lee Gifford, Hoda Kotb, 'The Today Show' on NBC -- (Photo by: Peter Kramer/NBCUniversal/NBCU Photo Bank via Getty Images)
NEW YORK, NY - OCTOBER 31: (L) Kathie Lee Gifford dressed as her former co-host Regis Philbin, and Hoda Kotb, dressed as Kathie Lee Gifford from the morning talk show, 'Live! With Regis and Kathie Lee,' during NBC's 'Today' Halloween at Rockefeller Plaza on October 31, 2016 in New York City. (Photo by Roy Rochlin/FilmMagic)
NEW YORK, NEW YORK - APRIL 08: TV personalities Hoda Kotb (L) and Kathie Lee Gifford attend the Variety's Power Of Women: New York 2016 at Cipriani Midtown on April 8, 2016 in New York City. (Photo by Paul Zimmerman/WireImage)
TODAY -- Pictured: (l-r) Kathie Lee Gifford, Jennifer Lopez, and Hoda Kotb appear on the 'Today' show on Tuesday, March 1, 2016 -- (Photo by: Peter Kramer/NBC/NBC NewsWire via Getty Images)
TODAY -- Pictured: (l-r) Hoda Kotb and Kathie Lee Gifford appear on NBC News' 'Today' show -- (Photo by: Peter Kramer/NBC/NBC NewsWire via Getty Images)
TODAY -- Pictured: Hoda Kotb and Kathie Lee Gifford on Monday, Jan. 1, 2018 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
TODAY -- Pictured: Hoda Kotb and Kathie Lee Gifford on Friday, November 23, 2018 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images)
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