Nora En Pure explains why her 'grown-up' take on electronic music has a wide appeal
Nora En Pure has been a huge draw in electronic music for more than 5 years now after her 2013 single “Come With Me” made her a name to watch. That’s practically an eternity in a scene that quickly elevates artists and then discards them if they don't capitalize on initial success.
But Nora, who was born Daniela Niederer in Johannesburg, South Africa and lives in Switzerland, has proved her staying power by crafting a unique style of melodic deep house music. Her songs often use emotional pianos, sounds from nature and African-influenced percussion to transport listeners to a tropical setting.
That’s made her a perfect fit in the past to play Splash House music festival, where DJs perform in front of audiences frolicking in hotel pools in the California vacation town of Palm Springs. Nora will return to headline Splash House’s after hours party on June 8 at the Palm Springs Air Museum, and she spoke to AOL ahead of her performance about her distinct “grown-up” sound, the #MeToo movement and new music coming out this summer.
Related: Pictures from Splash House 2017 See Gallery
You have a very distinct sound, so much so that fans often identify a track as yours before they know for sure. What’s gone into that process?
It’s always great to have people recognize your sound just from the melody or the way the track is built. It fosters your brand and creates a uniqueness to the music. You try new things [as an artist] but you also want to keep your signature sound to it. You never know -- is it still what people like and will recognize? I’m happy if that’s always the case.
I’ve been to a few of your shows and I've noticed the average age of the crowd is a little older than most electronic shows. Instead of college kids, there's a lot of people in their late 20s and 30s. Do you think that's the case, and why if so?
Yes. I think my music is grown-up music, somehow. It's not like kids' music that is loud and seeks attention. It's chilled music that people might listen to while they work or work out. All age groups are attracted to this kind of sound, while younger people would rather listen to very popular chart music or the noisier kind of EDM. I guess that’s the reason -- I have a lot of melodies, which are quite timeless. It speaks to you whether you’re young or old, I hope.
What has your experience as a woman in the music industry been like, as it relates to the #MeToo movement?
Well, I think more and more, there’s more tolerance and women I feel are very welcome in the music scene at the moment. Personally, I’ve never had any issues or problems with sexual harassment in the industry. Whether that's noticing anything bad or any difference in the music scene between how men and women are treated, I’ve noticed nothing like that.
I don’t think it matters if you’re a man or a woman, if you’re talented and work hard, it is possible to find success.
What else do you have coming up for fans to be excited about?
My next EP will be coming out at the end of June, it's called “Don’t Look Back” and there will be three tracks on it, with two instrumentals. There will be another EP at the end of August, too. Those will be strings and piano songs meant for deeper and longer sets as the weather gets colder. They're all pretty different. It's stuff that's been laying around for quite a long time, and now I've had a bit more time to finish these EPs and schedule them properly.
Splash House festival is in Palm Springs, California from August 8-10 and will feature artists such as Nora En Pure, Duke Dumont, ZHU, What So Not and more.
Nora En Pure's "Purified" radio show airs on SiriusXM's "Chill" station (channel 53) on Saturday and Monday nights.
This interview was edited and condensed for clarity.