Matt Damon and his Water.org co-founder Gary White want to "interrupt" your Super Bowl experience this year -- kind of.
The two partners, who founded the non-profit organization back in 2009, have given over 9 million people across the developing world access to clean water since teaming up, and they're hoping to use Stella Artois' first Super Bowl commercial since 2011 to add another million to that number.
Anyone who buys Stella Artois to watch the biggest television broadcast in the world -- in the form of a 12-pack, a pint or a bottle at a bar or one of the brand's Limited-Edition Chalices -- will help bring access to clean water to someone in a developing country for a full year. In other words, they're encouraging people around the country to make their Super Bowl party "matter," simply by choosing to buy Stella Artois.
AOL Entertainment recently sat down with Gary White and Matt Damon to talk about the potential impact that this massive new platform and their continuing desire to make a positive change.
Matt Damon out and about
Matt Damon out and about
NEW YORK, NY - JANUARY 16: Water.org co-founder Matt Damon speaks onstage at the Stella Artois & Water.org Pre-Super Bowl Party on January 16, 2018 in New York City. (Photo by Dia Dipasupil/WireImage)
NEW YORK, NY - JANUARY 16: Matt Damon is seen on the streets of Manhattan on January 16, 2018 in New York, NY. (Photo by Josiah Kamau/BuzzFoto via Getty Images)
NEW YORK, NY - JANUARY 16: Actor Matt Damon (L) and wife Luciana Damon attend the '12 Strong' World Premiere at Jazz at Lincoln Center on January 16, 2018 in New York City. (Photo by Mike Coppola/WireImage)
NEW YORK, NY - JANUARY 16: Matt Damon and Luciana Damon on January 15, 2018 in New York City. (Photo by Gotham/GC Images)
BEVERLY HILLS, CA - JANUARY 07: (L-R) Matt Damon, Taika Waititi, Amazon Founder/CEO Jeff Bezos, Chris Hemsworth, , and MacKenzie Bezos attend Amazon Studios' Golden Globes Celebration at The Beverly Hilton Hotel on January 7, 2018 in Beverly Hills, California. (Photo by Alberto E. Rodriguez/Getty Images)
NEW YORK, NY - DECEMBER 11: Actor Matt Damon attends the 'Downsizing' New York screening at AMC Lincoln Square Theater on December 11, 2017 in New York City. (Photo by Noam Galai/WireImage)
NEW YORK, NY - DECEMBER 11: Actors Neil Patrick Harris (L) and Matt Damon attend the New York screening of 'Downsizing' at AMC Lincoln Square Theater on December 11, 2017 in New York City. (Photo by Michael Loccisano/Getty Images)
WESTWOOD, CA - OCTOBER 22: Actor Matt Damon and wife Luciana Damon arrive at the premiere of Paramount Pictures' 'Suburbicon' at Regency Village Theatre on October 22, 2017 in Westwood, California. (Photo by Axelle/Bauer-Griffin/FilmMagic)
LOS ANGELES, CA - OCTOBER 22: Actor Matt Damon arrives at the premiere of Paramount Pictures' 'Suburbicon' at the Village Theatre on October 22, 2017 in Los Angeles, California. (Photo by Kevin Winter/Getty Images)
LOS ANGELES, CA - OCTOBER 10: Matt Damon and Luciana Barroso arrive at the premiere of Disney and Marvel's 'Thor: Ragnarok' at the El Capitan Theatre on October 10, 2017 in Los Angeles, California. (Photo by Gregg DeGuire/WireImage)
TORONTO, ON - SEPTEMBER 10: Matt Damon, Hong Chau and Christoph Waltz attend 'Downsizing' photo call during the 2017 Toronto International Film Festival at Tiff Lightbox on September 10, 2017 in Toronto, Canada. (Photo by Walter McBride/FilmMagic)
Matt Damon speaks as Julianne Moore looks on during a photo call for 'The Current War' at the Toronto International Film Festival in Toronto, Ontario, September 10, 2017. / AFP PHOTO / Geoff Robins (Photo credit should read GEOFF ROBINS/AFP/Getty Images)
VENICE, ITALY - SEPTEMBER 02: Matt Damon and Luciana Damon walk the red carpet ahead of the 'Suburbicon' screening during the 74th Venice Film Festival at Sala Grande on September 2, 2017 in Venice, Italy. (Photo by Vittorio Zunino Celotto/Getty Images)
VENICE, ITALY - SEPTEMBER 02: Matt Damon, George Clooney and Julianne Moore attend the 'Suburbicon' photocall during the 74th Venice Film Festival on September 2, 2017 in Venice, Italy. PHOTOGRAPH BY P. Lehman / Barcroft Images
London-T:+44 207 033 1031 E:email@example.com -
New York-T:+1 212 796 2458 E:firstname.lastname@example.org -
New Delhi-T:+91 11 4053 2429 E:email@example.com www.barcroftimages.com (Photo credit should read P. Lehman / Barcroft Images / Barcroft Media via Getty Images)
US actor Matt Damon attends the photocall of the movie 'Suburbicon' presented out of competition at the 74th Venice Film Festival on September 2, 2017 at Venice Lido. / AFP PHOTO / Tiziana FABI (Photo credit should read TIZIANA FABI/AFP/Getty Images)
VENICE, ITALY - SEPTEMBER 01: Matt Damon at the 'Suburbicon' Press Conference at the Excelsior Hotel on September 1, 2017 at the Venice Film Festival. (Photo by Vera Anderson/WireImage)
US actor Matt Damon arrives at the Excelsior Hotel during the 74th Venice Film Festival on September 2, 2017 at Venice Lido. / AFP PHOTO / Filippo MONTEFORTE (Photo credit should read FILIPPO MONTEFORTE/AFP/Getty Images)
VENICE, ITALY - AUGUST 30: Matt Damon and wife Luciana Barroso arrive at the 'Downsizing' premiere and Opening of the 74th Venice Film Festival at the Palazzo del Cinema on August 30, 2017 in Venice, Italy. (Photo by Kurt Krieger/Corbis via Getty Images)
VENICE, ITALY - AUGUST 30: Kristen Wiig and Matt Damon at the 'Downsizing' Press Conference at the Excelsior Hotel on August 30, 2017 at the Venice Film Festival. (Photo by Vera Anderson/WireImage)
VENICE, ITALY - AUGUST 30: Matt Damon is seen arriving at Hotel Excelsior during the 74. Venice Film Festival on August 30, 2017 in Venice, Italy. (Photo by Jacopo Raule/GC Images,)
VENICE, ITALY - AUGUST 30: Matt Damon attends the official Press Conference and photo call for 'Downsizing' during the 74th Venice Film Festival at Sala Casino on August 30, 2017 in Venice, Italy. (Photo by Elisabetta A. Villa/Getty Images Paramount Pictures)
VENICE, ITALY - AUGUST 30: (L-R) Mark Johnson, Kristen Wiig, Matt Damon, Hong Chau, Alexander Payne and Jim Taylor attend the 'Downsizing' photocall during the 74th Venice Film Festival at Sala Casino on August 30, 2017 in Venice, Italy. (Photo by Dominique Charriau/WireImage)
BOSTON, MA - AUGUST 6: Brock Holt #12 of the Boston Red Sox poses for a photograph with actor Matt Damon before a game against the Chicago White Sox on August 6, 2017 in Boston, Massachusetts. (Photo by Michael Ivins/Boston Red Sox/Getty Images)
NEW YORK, NY - MAY 01: Matt Damon and Luciana Damon at 'Rei Kawakubo/Comme des Garï¿½ns:Art of the In-Between' Costume Institute Gala at Metropolitan Museum of Art on May 1, 2017 in New York City. (Photo by Jackson Lee/FilmMagic)
NEW YORK, NY - MAY 01: Actor Matt Damon (L) and Luciana Damon enter the Rei Kawakubo/Comme des Garcons: Art Of The In-Between' Costume Institute Gala at the Metropolitan Museum of Art on May 01, 2017 in New York City. (Photo by Ray Tamarra/GC Images)
US actor and activist Matt Damon participates in a conversation with World Bank President Jim Yong Kim at the IMF/WB Spring meetings in Washington, DC, on April 20, 2017. / AFP PHOTO / NICHOLAS KAMM (Photo credit should read NICHOLAS KAMM/AFP/Getty Images)
LAS VEGAS, NV - MARCH 28: (L-R) Matt Damon and George Clooney speak at Paramount Pictures' presentation highlighting its 2017 summer and beyond during CinemaCon at The Colosseum at Caesars Palace on March 28, 2017 in Las Vegas, Nevada. (Photo by Tibrina Hobson/Getty Images)
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Check out some of my conversation with Matt Damon and Gary White below:
This new Super Bowl campaign is bringing your mission to a whole new, massive scale. As you earlier, Matt, if just one percent of the 100 million who watch the Super Bowl participate, 1 million people could be helped by this.
Matt Damon: It’s just awesome. That’s why this partnership is more than we could ever hope for, because they really are using their massive reach to activate their consumers. From our conversations with them [we learned that] this matters to their consumers. It's good for all of us that this millennial consumer really thinks about these types of things. For me, it’s a no-brainer: If I were going to a Super Bowl party and bringing beer, than of course I’ll bring a 12-pack of Stella. Make it matter.
And Americans are so protective of their football traditions and the way they choose to watch games -- especially the Super Bowl -- but this doesn't impact that experience too much.
Gary White: Yeah, exactly. People are already in this cultural moment, and they all have traditions, and this complements that -- but it also interrupts it a bit. When they see the commercial and they understand the benefit they have in turning that tap and having water come out and then seeing how it is for hundreds of millions of other people, they recognize a little bit more what a miracle it is to have clean water. But it doesn’t stop there. It’s like, "This is how you can make a difference." It’s a low barrier to entry for them.
When people see this Super Bowl commercial, how do you hope they react to it? Do you hope they take action right away, or is it more of a mental awareness you hope for?
Damon: The great thing is that in just 30 seconds, Stella is making them aware of the problem and giving them the tools to participate in the solution. This offer extends through the middle of April, so even after the Super Bowl if you go out and buy a 12-pack of Stella, you are changing somebody’s life in the developing world. Somebody you will never meet will be affected completely -- positively -- because a decision you’ve made as a consumer.
Gary, in your words, how important and impactful has it been to have Matt -- someone who is a respected household name around the world -- as a partner in this?
White: It’s a game-changer. Since we brought our two organizations together almost 10 years ago, it’s just continued to build. It’s easy for a charity to get a spokesperson -- someone will show up, do a photo-op and maybe give a speech -- but you just don’t see many celebrities -- you can probably count them, [George] Clooney being one, on one hand -- that invest themselves so much into an issue and into understanding the intricacies of that issue and then innovating along with us, as Matt has done. It speaks to his level of commitment, and it’s not just a one-off.