Rita Ora drops another new track: 'I just wanted to feel like a rapper for a second'

Rita Ora is on a roll

The British pop star released yet another new track on Friday called "Proud," making it her third major release since October, when she released her forthcoming album's second single, "Anywhere." Two weeks ago, she released her duet with former One Direction member Liam Payne, "For You" from "Fifty Shades Freed."

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"I love that his fans have been so supportive!" Ora said of the reaction to their duet. "Those 1D fans are amazing. They are ride or die! It’s lovely to be able to have that support."

And feeling that support has only confirmed that what she's doing right now is working. The string of "Anywhere," "For You" and "Proud" comes after the highly-successful releases of "Your Song" and "Lonely Together," which she released with Avicii.

"I said to myself when I started making this album that I’m just going to put out as much music as I can," Ora told AOL Entertainment over the phone. "I'm not going to say 'no' to anything, because I just wanted to feel like a rapper for a second. [Laughs] I just wanted to put out as much possible content as possible -- it was as simple as that, and I’m really happy with the reactions."

"I’m the only artist to have two songs in the Top 50 Spotify playlist," she added. "I’m on a roll. Now’s my time."

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INDIO, CA - APRIL 14: Rita Ora stops by the Absolut Openhouse Tent at the Coachella Valley Music and Arts Festival to Celebrate Acceptance with Fans, Featuring New Song, 'Proud' on April 14, 2018 in Indio, California. (Photo by Jesse Grant/Getty Images for Absolut)
INDIO, CA - APRIL 14: Rita Ora stops by the Absolut Openhouse Tent at the Coachella Valley Music and Arts Festival to Celebrate Acceptance with Fans, Featuring New Song, 'Proud' on April 14, 2018 in Indio, California. (Photo by Jesse Grant/Getty Images for Absolut)
INDIO, CA - APRIL 13: Rita Ora performs onstage during the 2018 Coachella Valley Music And Arts Festival at the Empire Polo Field on April 13, 2018 in Indio, California. (Photo by Kevin Winter/Getty Images for Coachella)
LOS ANGELES, CA - APRIL 13: Rita Ora is seen on April 13, 2018 in Los Angeles, CA. (Photo by SMXRF/Star Max/GC Images)
BERLIN, GERMANY - APRIL 12: Rita Ora arrives for the Echo Award at Messe Berlin on April 12, 2018 in Berlin, Germany. (Photo by Andreas Rentz/Getty Images)
BERLIN, GERMANY - APRIL 12: Rita Ora and Liam Payne perform on stage during the Echo Award show at Messe Berlin on April 12, 2018 in Berlin, Germany. (Photo by Andreas Rentz/Getty Images)
NEW YORK, NY - APRIL 10: Rita Ora is seen wearing a Wolford top, Vetements jacket and Stella McCartney pants in SoHo on April 10, 2018 in New York City. (Photo by Gotham/GC Images)
NEW YORK, NY - APRIL 09: Rita Ora seen out and about in Manhattan on April 9, 2018 in New York City. (Photo by Robert Kamau/GC Images)
Singer Rita Ora performs at March for Our Lives in Los Angeles, California on March 24, 2018. The march was organized in response to the massacre at Marjory Stoneman Douglas High School in Florida where 17 people were killed in a mass shooting. Similar gun control rallies took place across the US. (Photo by Ronen Tivony/NurPhoto via Getty Images)
NEW YORK, NY - APRIL 04: Recording artist Rita Ora attends the Montblanc Meisterstuck Le Petit Prince event at One World Trade Center Observatory on April 4, 2018 in New York City. (Photo by Sean Zanni/Getty Images for Montblanc)
WEST HOLLYWOOD, CA - MARCH 13: Rita Ora attends Lorraine Schwartz launches The Eye Bangle a new addition to her signature Against Evil Eye Collection at Delilah on March 13, 2018 in West Hollywood, California. (Photo by Stefanie Keenan/Getty Images for Lorraine Schwartz )
INGLEWOOD, CA - MARCH 11: Rita Ora poses in the press room during the 2018 iHeartRadio Music Awards which broadcasted live on TBS, TNT, and truTV at The Forum on March 11, 2018 in Inglewood, California. (Photo by Alberto E. Rodriguez/Getty Images)
LOS ANGELES, CA - MARCH 04: Rita Ora performs at Jimmy Kimmel's post-show after-party for Hollywood's biggest night at The Lot on March 4, 2018 in West Hollywood, California. (Photo by Rich Fury/Getty Images for Jimmy Kimmel)
Rita Ora performs at The Global Awards, a brand new awards show hosted by Global, the Media & Entertainment group, at London's Eventim Apollo Hammersmith. PRESS ASSOCIATION Photo. Picture date: Thursday March 1, 2018. See PA story SHOWBIZ Global. Photo credit should read: Joel Ryan/PA Wire (Photo by Joel Ryan/PA Images via Getty Images)
Rita Ora with the award for Best Pop in the press room at the Global Awards, a brand new awards show hosted by Global, the Media and Entertainment group, at London's Eventim Apollo Hammersmith. Picture date: Thursday March 1, 2018. See PA story SHOWBIZ Global. Photo credit should read: Isabel Infantes/PA Wire (Photo by Isabel Infantes/PA Images via Getty Images)
LONDON, ENGLAND - FEBRUARY 21: *** EDITORIAL USE ONLY IN RELATION TO THE BRIT AWARDS 2018 *** Rita Ora attends The BRIT Awards 2018 held at The O2 Arena on February 21, 2018 in London, England. (Photo by Karwai Tang/WireImage)
Pristina-born British singer and actress Rita Ora gestures as she speaks during a press conference in Pristina on February 17, 2018 ahead of her performance on the occasion of the 10th anniversary of Kosovo Independence. Kosovo on February 17, 2018 celebrates 10 years since it declared independence, a moment of pride for its ethnic Albanian majority, although sovereignty remains fiercely contested by Serbia. / AFP PHOTO / Armend NIMANI (Photo credit should read ARMEND NIMANI/AFP/Getty Images)
Yugoslav-born British singer and actress Rita Ora waves to fans upon arrival in Pristina on February 17, 2018 for her performance on the occasion of the 10th anniversary of Kosovo Independence. Kosovo celebrates 10 years since it declared independence, a moment of pride for its ethnic Albanian majority, although sovereignty remains fiercely contested by Serbia. / AFP PHOTO / Armend NIMANI (Photo credit should read ARMEND NIMANI/AFP/Getty Images)
PARIS, FRANCE - FEBRUARY 06: Rita Ora, dressed in Stephane Rolland, attends the 'Fifty Shades Freed - 50 Nuances Plus Clair' Paris Premiere at Salle Pleyel on February 6, 2018 in Paris, France. (Photo by Bertrand Rindoff Petroff/Getty Images)
NEW YORK, NY - FEBRUARY 01: Rita Ora seen on the streets of Manhattan on February 01, 2018 in New York, NY. (Photo by Josiah Kamau/BuzzFoto via Getty Images)
NEW YORK, NY - FEBRUARY 01: Rita Ora is seen walking in Midtown on February 1, 2018 in New York City. (Photo by Raymond Hall/GC Images)
NEW YORK, NY - JANUARY 31: Rita Ora Visits 'The Tonight Show Starring Jimmy Fallon' at Rockefeller Center on January 31, 2018 in New York City. (Photo by Theo Wargo/Getty Images)
LONDON, ENGLAND - JANUARY 08: Rita Ora attends the GQ London Fashion Week Men's 2018 closing dinner hosted by Dylan Jones and Rita Ora at Berners Tavern on January 8, 2018 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images)
HAMBURG, GERMANY - JANUARY 05: Rita Ora attends the Channel Aid - Concert at Elbphilharmonie on January 5, 2018 in Hamburg, Germany. (Photo by Tristar Media/Getty Images)
NEW YORK, NY - DECEMBER 21: Rita Ora is seen in the East Village on December 21, 2017 in New York City. (Photo by TheStewartofNY/GC Images)
LONDON, ENGLAND - DECEMBER 09: Rita Ora attends the Capital FM Jingle Bell Ball with Coca-Cola at The O2 Arena on December 9, 2017 in London, England. (Photo by Karwai Tang/WireImage)
Rita Ora performs on stage during day one of Capital's Jingle Bell Ball with Coca-Cola at London's O2 Arena. PRESS ASSOCIATION Photo. Picture date: Saturday December 9, 2017. Photo credit should read: Isabel Infantes/PA Wire (Photo by Isabel Infantes/PA Images via Getty Images)
NEW YORK - DECEMBER 07: Rita Ora seen out in Manhattan on December 07, 2017 in New York, New York. (Photo by Josiah Kamau/BuzzFoto via Getty Images)
NEW YORK, NY - DECEMBER 07: Rita Ora is seen on December 07, 2017 in New York City. (Photo by Ignat/Bauer-Griffin/GC Images)
NEW YORK, NY - DECEMBER 07: Rita Ora is seen on December 07, 2017 in New York City. (Photo by Nancy Rivera/Bauer-Griffin/GC Images)
NEW YORK, NY - DECEMBER 07: Rita Ora seen in Manhattan on December 7, 2017 in New York City. (Photo by Robert Kamau/GC Images)
NEW YORK, NY - DECEMBER 07: Singer Rita Ora discusses The Open Mic Project at Build studio on December 7, 2017 in New York City. (Photo by Astrid Stawiarz/Getty Images)
NEW YORK, NY - DECEMBER 07: Rita Ora out and about on December 7, 2017 in New York City. (Photo by Gotham/GC Images)
NEW YORK, NY - DECEMBER 06: Rita Ora and Absolut Open Mic Project inspire acceptance through music at exclusive performance during 2017 iHeartRadio Jingle Ball Tour at iHeartRadio Theater on December 6, 2017 in New York City. (Photo by Dia Dipasupil/Getty Images for Absolut)
NEW YORK, NY - DECEMBER 06: Rita Ora returns to her hotel on December 6, 2017 in New York City. (Photo by Gotham/GC Images)
LONDON, UNITED KINGDOM - DECEMBER 04 : Rita Ora attends 'The Fashion Awards 2017' in partnership with Swarovski at Royal Albert Hall in London, United Kingdom on December 4, 2017. (Photo by Yunus Dalgic/Anadolu Agency/Getty Images)
MIAMI, FL - DECEMBER 05: Rita Ora attends Prada Double Club Miami, A Carsten Holler Project at Ice Palace Films Studios on December 5, 2017 in Miami, Florida. (Photo by Alexander Tamargo/Getty Images for Prada)
LONDON, ENGLAND - DECEMBER 04: Rita Ora performs on stage during The Fashion Awards 2017 in partnership with Swarovski at Royal Albert Hall on December 4, 2017 in London, England. (Photo by Tristan Fewings/BFC/Getty Images for BFC)
NOVEMBER 20, 2017: MELBOURNE, VIC - (EUROPE AND AUSTRALASIA OUT) Singer Rita Ora poses during a photo shoot at the QT Hotel in Melbourne, Victoria. (Photo by David Caird/Newspix/Getty Images)
BERLIN, GERMANY - NOVEMBER 16: Rita Ora arrives at the Bambi Awards 2017 at Stage Theater on November 16, 2017 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for MADELEINE)
LONDON, ENGLAND - NOVEMBER 12: Rita Ora attends the MTV EMAs 2017 at The SSE Arena, Wembley on November 12, 2017 in London, England. (Photo by Venturelli/WireImage)
British singer-songwriter Rita Ora presents during the 2017 MTV Europe Music Awards (EMA) at Wembley Arena in London on November 12, 2017. / AFP PHOTO / Ben STANSALL (Photo credit should read BEN STANSALL/AFP/Getty Images)
LONDON, ENGLAND - NOVEMBER 11: Rita Ora poses during the Velocity 'On Set with Viacom' Showcase held at Ambika P3 ahead of the MTV EMAs 2017 on November 11, 2017 in London, England. The MTV EMAs 2017 is held at The SSE Arena, Wembley on November 12, 2017. (Photo by Ian Gavan/MTV EMAs 2017/Getty Images for MTV)
LONDON, ENGLAND - NOVEMBER 09: Rita Ora seen arriving at Euston Station after he Manchester gig on November 9, 2017 in London, England. (Photo by Ricky Vigil/GC Images)
NEW YORK, NY - NOVEMBER 02: Rita Ora attends the 2017 Samsung Charity Gala at Skylight Clarkson Sq on November 2, 2017 in New York City. (Photo by Michael Stewart/FilmMagic)
NEW YORK, NY - OCTOBER 05: Rita Ora seen on the set of her music video in Times Square on October 5, 2017 in New York City. (Photo by James Devaney/GC Images)
NEW YORK, NY - OCTOBER 05: Rita Ora seen out and about in Manhattan on October 5, 2017 in New York City. (Photo by Robert Kamau/GC Images)
NEW YORK, NY - OCTOBER 05: Rita Ora films a music video on cobblestones in the Meatpacking District on October 5, 2017 in New York City. (Photo by Robert Kamau/GC Images)
NEW YORK, NY - OCTOBER 05: Rita Ora seen on the set of her music video in Chinatown on October 5, 2017 in New York City. (Photo by James Devaney/GC Images)
NEW YORK, NY - OCTOBER 05: Rita Ora is seen in the Meat Packing District on October 5, 2017 in New York City. (Photo by Gotham/GC Images)
NEW YORK, NY - OCTOBER 04: Rita Ora is seen in Midtown on October 4, 2017 in New York City. (Photo by Gotham/GC Images)
NEW YORK, NY - OCTOBER 04: Singer Rita Ora is seen walking in Soho on October 4, 2017 in New York City. (Photo by Raymond Hall/GC Images)
LONDON, ENGLAND - SEPTEMBER 18: Kyle De'Volle and Rita Ora seen at Miu Miu X LOVE Magazine party at No 5 Hertford Street (Loulou's) during London Fashion Week September 2017 on September 18, 2017 in London, England. (Photo by Ricky Vigil/GC Images)
LONDON, ENGLAND - SEPTEMBER 18: Rita Ora seen at BBC Radio One on September 18, 2017 in London, England. (Photo by Neil Mockford/GC Images)
LONDON, ENGLAND - SEPTEMBER 02: Rita Ora during the #GAME4GRENFELL at Loftus Road on September 2, 2017 in London, England. The charity football match has been set up to benefit those who were affected in the Grenfell Tower disaster. (Photo by Mike Marsland/Mike Marsland/WireImage)
BOY BAND - America, Its Decision Time! In the semifinal episode, the final eight contestants pull out all the stops to win Americas vote and become a member of the next great boy band. All eight boys will perform solo numbers and for the first time this season, audiences from coast to coast will have until Friday, August 18, at 11:59 p.m. EDT to vote for their favorite vocalists that will ultimately make up the final band, on Boy Band, airing THURSDAY, AUGUST 17 (8:009:00 p.m. EDT), on The ABC Television Network. (Eric McCandless/ABC via Getty Images) RITA ORA, BRADY TUTTON
LOS ANGELES, CA - AUGUST 13: Singer Rita Ora arrives at the Teen Choice Awards 2017 at Galen Center on August 13, 2017 in Los Angeles, California. (Photo by Axelle/Bauer-Griffin/FilmMagic)
LOS ANGELES, CA - AUGUST 13: Rita Ora (C) performs onstage during the Teen Choice Awards 2017 at Galen Center on August 13, 2017 in Los Angeles, California. (Photo by Kevin Winter/Getty Images)
BOY BAND - Girl Power! The pressure is building as the top nine contestants perform hits made popular by superstar female artists. This week, we follow three new bands as they bring new songs to life and perform LIVE before architects Emma Bunton, Nick Carter and Timbaland. The architects will critique their performances and select the bottom two vocalists who are up for elimination. Audiences at home will then vote LIVE and decide who will stay and who will go, on Boy Band, airing THURSDAY, AUGUST 10 (8:009:00 p.m. EDT), on The ABC Television Network. (Eric McCandless/ABC via Getty Images) RITA ORA
LOS ANGELES, CA - AUGUST 08: Rita Ora arrives at the Variety Power Of Young Hollywood at TAO Hollywood on August 8, 2017 in Los Angeles, California. (Photo by Steve Granitz/WireImage)
NEW YORK, NY - AUGUST 08: Rita Ora seen out in Manhattan on August 8, 2017 in New York City. (Photo by Robert Kamau/GC Images)
NEW YORK, NY - AUGUST 07: Singer Rita Ora is seen in the East Village on August 7, 2017 in New York City. (Photo by Gotham/GC Images)
NEW YORK, NY - AUGUST 07: Singer Rita Ora is seen walking in Midtown on August 7, 2017 in New York City. (Photo by Raymond Hall/GC Images)
NEW YORK, NY - AUGUST 07: Rita Ora is seen at Good Morning America on August 7, 2017 in New York City. (Photo by Alessio Botticelli/GC Images)
LOS ANGELES, CA - AUGUST 03: Rita Ora is seen on August 03, 2017 in Los Angeles, California. (Photo by Nikos/Bauer-Griffin/GC Images)
BOY BAND - Soundtrack Hits The remaining 13 boy band hopefuls perform iconic songs from the greatest movies of our time. Then we follow three new bands as they learn new songs, new harmonies and continue to build new bonds with their bandmates. Each of the bands will perform, live, before architects Emma Bunton, Nick Carter and Timbaland, who will critique their performances and select the bottom two vocalists who are up for elimination. Audiences at home will then vote, live, and decide who will stay and who will go, on Boy Band, airing on THURSDAY, JULY 27 (8:009:00 p.m. EDT), on The ABC Television Network. (Eric McCandless/ABC via Getty Images) RITA ORA
NEW YORK - JULY 17: Rita Ora seen out in Manhattan on July 17, 2017 in New York, New York. (Photo by Josiah Kamau/BuzzFoto via Getty Images)
NEW YORK, NY - JULY 17: Singer Rita Ora is seen walking in Soho on July 17, 2017 in New York City. (Photo by Raymond Hall/GC Images)
NEW YORK, NY - JULY 17: Rita Ora arrives at Youtube studios on July 17, 2017 in New York City. (Photo by Gotham/GC Images)
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For "Proud," Ora partnered with Absolut's Open Mic Project and crafted the song based on submissions of personal stories from her fans. The months-long collaboration resulted in an exuberant anthem that encourages acceptance, love and freedom.

"You make me proud, I want to tell the world about you know," she sings on the song's chorus. "You know it's you that I love, you that I love."

 

 

Ora told AOL Entertainment that she's "really proud" of the track.

"It’s also more about raising awareness about acceptance than about selling records," she explained. "So it’s a cool way to get through to people without having that pressure."

"I remember feeling really happy to be a part of something positive," she said of the song-crafting process. "It was enough for me just knowing that I had the support of the public, and it was another way for me to connect with my fans and just make more music. I was already working on my album and loads of other tracks here and there, so now I just get to live my life and perform my new stuff."

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