Taylor Swift confirms release of new music, reveals album title and cover art

Taylor Swift is officially ready to release new music.

Days after getting the rumor mill going by erasing all of her previous social media activity, Taylor Swift released the album artwork for her upcoming sixth studio album, Reputation.

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The album will be released on November 10, with the lead single dropping tomorrow night (Thursday, August 24). The reveal came in the form of three black-and-white Instagram posts, which had followed three silent videos of a virtually-rendered snake.

The title combined with the snake imagery imply that Swift will address the public image she has cultivated as being calculated. After high-profile feuds with Kanye West, Kim Kardashian, Nicki Minaj and Katy Perry, Swift's public persona has taken a hit, so she will likely take that on on Reputation.

The snake imagery comes from social media users who have flooded her posts with snake emojis, representing the public's perception of her as a snake in the grass, if you will.

Reputation will be released on November 10.

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