Kendall Jenner Pepsi commercial pulled from air: 'Clearly, we missed the mark'


Pepsi released another statement on Wednesday following the backlash around its latest commercial, which stars Kendall Jenner.

In a statement released to The Daily Beast, the beverage corporation admitted that it "missed the mark" on its seemingly political ad and apologized to Jenner directly.

SEE ALSO: Kendall Jenner Pepsi ad falls flat, social media erupts in mockery, derision and outrage

"Pepsi was trying to project a global a message of unity, peace and understanding," Pepsi said in a statement. "Clearly, we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position."

See photos of Kendall Jenner:

Upon its release on Tuesday, the commercial was immediately criticized for being tone deaf and capitalizing on the iconic imagery of the Black Lives Matter movement. Not only that, but many fans on Twitter called out the 21-year-old supermodel for her involvement. Jenner has yet to release a statement in response to the controversy.

The spot in question shows Jenner storm out of a photo shoot after seeing a "Join The Conversation" protest happening outside her window. She miraculously ends the civilized and perfectly diverse demonstration by simply handing a police officer a can of Pepsi, which prompts cheers and hugging in the crowd.

Watch the commercial below:

Pepsi had previously defended the ad, calling it "global" and a reflection of "people from different walks of life coming together in a spirit of harmony."

"We think that's an important message to convey," they finished.

See some of the reactions on Twitter:

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