Kendall Jenner Pepsi ad falls flat, social media erupts in mockery, derision and outrage

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The marketing execs at Pepsi and the agency it hired to create its new protest themed campaign centered around that well-known rabble-rouser Kendall Jenner were probably thinking of that old Oscar Wilde adage that "there is only one thing in the world worse than being talked about, and that is not being talked about."

But judging by the vociferous social media reaction since the ad went live, not being talked about might seem like a good idea right about now. Twitter, Instagram, Snapchat and Facebook, ordinarily so artfully manipulated by the Kardashian-Jenners, exploded in a mixture of open-mouthed disbelief, mockery and outrage at the sub-3 minute spot that showed supermodel Jenner tear herself away from a photo shoot to join an obliquely anti-Trumpist-type protest.

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Kendall Jenner Gigi Hadid
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Kendall Jenner Gigi Hadid
U.S. models Kendall Jenner (L) and Gigi Hadid (R) attend the French league soccer between Paris St Germain and Olympique Marseille at the Parc des Princes stadium in Paris, France, October 4, 2015. REUTERS/Regis Duvignau
U.S. models Karlie Kloss, Kendall Jenner, Gigi Hadid and British model Jourdan Dunn conduct an auction during the amfAR's Cinema Against AIDS 2015 event during the 68th Cannes Film Festival in Antibes, near Cannes, southern France, May 21, 2015. REUTERS/ Regis Duvignau
LOS ANGELES, CA - JUNE 02: Gigi Hadid and Kendall Jenner are seen on June 2, 2016 in Los Angeles, California. (Photo by wow/Star Max/GC Images)
LOS ANGELES, CA - JUNE 02: Kendall Jenner and Gigi Hadid are seen in West Hollywood on June 02, 2016 in Los Angeles, California. (Photo by Bauer-Griffin/GC Images)
BURBANK, CALIFORNIA - APRIL 09: Models Kendall Jenner (L) and Gigi Hadid speak onstage during the 2016 MTV Movie Awards at Warner Bros. Studios on April 9, 2016 in Burbank, California. MTV Movie Awards airs April 10, 2016 at 8pm ET/PT. (Photo by Frazer Harrison/Getty Images for MTV)
LOS ANGELES, CA - JUNE 01: Kendall Jenner and Gigi Hadid are seen on June 1, 2016 in Los Angeles, California. (Photo by SMXRF/Star Max/GC Images)
BURBANK, CALIFORNIA - APRIL 09: (EXCLUSIVE ACCESS, SPECIAL RATES APPLY) Models Kendall Jenner (L) and Gigi Hadid attend the 2016 MTV Movie Awards at Warner Bros. Studios on April 9, 2016 in Burbank, California. MTV Movie Awards airs April 10, 2016 at 8pm ET/PT. (Photo by Jeff Kravitz/FilmMagic for MTV)
Kendall Jenner and Gigi Hadid prepares backstage before the Balmain show as part of the Paris Fashion Week Womenswear Fall/Winter 2016/2017 on March 3, 2016 in Paris, France.
PARIS, FRANCE - MARCH 03: (L-R) Kendall Jenner and Gigi Hadid arrive at the 'BALMAIN' after party at 'Laperouse' restaurant on March 3, 2016 in Paris, France. (Photo by Marc Piasecki/GC Images)
Gigi Hadid and Kendall Jenner pose wearing Diane Von Furstenberg Fall 2016 during New York Fashion Week on February 14, 2016 in New York City.
LOS ANGELES, CA - DECEMBER 22: Gigi Hadid and Kendall Jenner are seen on December 22, 2015 in Los Angeles, California. (Photo by SMXRF/Star Max/GC Images)
NEW YORK, NY - FEBRUARY 11: Kendall Jenner and Gigi Hadid attend Kanye West Yeezy Season 3 at Madison Square Garden on February 11, 2016 in New York City. (Photo by Kevin Mazur/Getty Images for Yeezy Season 3)
LOS ANGELES, CA - OCTOBER 24: Gigi Hadid and Kendall Jenner are seen on October 24, 2015 in Los Angeles, California. (Photo by Bauer-Griffin/GC Images)
LOS ANGELES, CA - OCTOBER 24: Gigi Hadid, Kendall Jenner and Cara Delevingne are seen on October 24, 2015 in Los Angeles, California. (Photo by Bauer-Griffin/GC Images)
NEW YORK, NY - OCTOBER 20: Models Gigi Hadid (L) and Kendall Jenner pose backstage at the BALMAIN X H&M Collection Launch at 23 Wall Street on October 20, 2015 in New York City. (Photo by Slaven Vlasic/Getty Images for H&M)
NEW YORK, NY - OCTOBER 20: Models Kendall Jenner (L) and Gigi Hadid attend the BALMAIN X H&M Collection Launch at 23 Wall Street on October 20, 2015 in New York City. (Photo by Dimitrios Kambouris/Getty Images for H&M)
PARIS, FRANCE - OCTOBER 4: Kendall Jenner and Gigi Hadid attend the French Ligue 1 match between Paris Saint-Germain FC (PSG) and Olympique de Marseille at Parc des Princes stadium on October 4, 2015 in Paris, France. (Photo by Jean Catuffe/Getty Images)
PARIS, FRANCE - OCTOBER 03: Models Gigi Hadid and Kendall Jenner prepare backstage before the Elie Saab show during Paris Fashion Week - Womenswear Spring/Summer 2016 on October 3, 2015 in Paris, France. (Photo by Ian Gavan/Getty Images)
PARIS, FRANCE - OCTOBER 03: Kendall Jenner and Gigi Hadid attend the Vogue 95th Anniversary Party on October 3, 2015 in Paris, France. (Photo by Pascal Le Segretain/Getty Images for Vogue)
NEW YORK, NY - SEPTEMBER 16: Gigi Hadid and Kendall Jenner are seen on September 16, 2015 in New York City. (Photo by gotpap/Bauer-Griffin/GC Images)
NEW YORK, NY - SEPTEMBER 8: Kendall Jenner and Gigi Hadid attend the Williams sisters match on day nine of the 2015 US Open at USTA Billie Jean King National Tennis Center on September 8, 2015 in the Flushing neighborhood of the Queens borough of New York City. (Photo by Jean Catuffe/GC Images)
LONDON, ENGLAND - JUNE 27: Kendall Jenner and Gigi Hadid leave Hyde Park after watching Taylor Swift and Ellie Goulding perform on June 27, 2015 in London, England. (Photo by Keith Hewitt/GC Images)
LOS ANGELES, CA - NOVEMBER 23: TV personality Kendall Jenner (L) and model Gigi Hadid attends the 2014 American Music Awards at Nokia Theatre L.A. Live on November 23, 2014 in Los Angeles, California. (Photo by Jeff Kravitz/AMA2014/FilmMagic)
PARIS, FRANCE - SEPTEMBER 30: (L-R) Gigi Hadid, Justin Bieber, Kendall Jenner and guest attend CR Fashion Book Issue N°5 : Launch Party as part of the Paris Fashion Week Womenswear Spring/Summer 2015 on September 30, 2014 in Paris, France. (Photo by Julien Hekimian/Getty Images)
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If the scenario of Kendall Jenner becoming a protest icon seemed wholly unlikely in itself, Pepsi is gunning for some fiction prizes at the Clios, the advertising Oscars, with the last act twist. We see the intrepid, undeterred Jenner approaching riot police, who look more than ready to exact some of that ol' brutality. But somehow Jenner elicits a rapprochement with only a can of carbonated soda and a winning smile. Cue joyous celebration as the formerly gruff riot policeman, puts aside thoughts of pepper spraying the young vagabonds in front of him, and feels at the very least refreshed but given Kendall's optimistic face also enlightened.

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Below are some of the more unforgiving reactions to the ad on Twitter.

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