GRAMMYs: Why you're going to want to see Santigold's outfit on the red carpet
When Santigold hits the GRAMMYs red carpet on Sunday evening, it will (shockingly) be her first time doing so. And, to honor the big occasion, the outspoken singer will make sure that she's literally making a statement with her red carpet ensemble.
Santigold will be holding a LED clutch as she takes on music's biggest night, and the creative accessory will have messages about women's rights issues scrolling across it. The clutch fits into the larger movement to "refresh the talk" on red carpets these days, making sure to ask women about more than just what they're wearing.
I caught up with Santigold ahead of Sunday's show to talk about her track record of making her opinion known, her partnership with Absolut Lime and what to expect from her at her first-ever GRAMMY Awards.
See photos of Santigold:
Check out my full conversation with Santigold below:
Why did you want to #RefreshTheTalk this weekend on the GRAMMYs red carpet?
I thought it was a brilliant idea, to be honest, because even before the insane state of things in our country right now, women were feeling that all they were ever asked about on the red carpet was about their outfits, instead of their work. There were already complaints about what was going on on the red carpet. And then, with the state of things and the fact that there are so many things that need to be addressed in the country right now, I thought this campaign [with Absolut Lime] was a really smart idea. I love talking about things that I care about, and any time you're given a platform to talk about some of those things, it's nice.
Definitely, and we've seen this year at award shows like the SAG Awards and the Golden Globes that things have indeed gotten political. Do you think people will be willing to talk about these things at the GRAMMYs, too?
I think people are realizing that they have to talk about these things. Our planet and wellbeing are at risk! There's no choice, really, but to use any platform that you have to speak out about how you feel about what's important. I think it's really great that people have been using their platforms, [especially considering] all the eyes that they get on anything they say.
"What are you wearing?" is a question that will never really disappear from the red carpet, so is this more about expanding the conversation?
Yeah, I love fashion! I'm not saying that fashion is not a fun thing to talk about, but there's so much more to talk about. This is especially fun, though, because the conversation is based around a clutch. They took a really cool idea of combining technology with fashion -- I've never heard of a LED clutch! -- so it's actually a really great tech and fashion idea, but then it also starts the conversation. It's creative.
How is it going to work? What does it look like? I'm intrigued!
It's basically a standard clutch -- it's not like I have to carry a cumbersome accessory -- and then it's got special materials that work with LED on the front and back, and you can literally control the messaging scrolling across the purse with your phone.
And the messages on the clutch will be about an issue that you care really deeply about -- women's rights. What has prompted you to be so outspoken about this?
I'm a very opinionated person, [Laughs] which I think is clear in all of the music and messaging that I've ever put out. But, I also grew up listening to topical songs, you know? Songs that had a message -- everything from Bob Dylan to Marvin Gaye to Nina Simone to rap in the '90s. Music was about something important, and I come from the legacy of that. That's the music I grew up listening to, so I like to use my platform to have an impact in that way.
As far as women's issues, that's obviously very close to me -- I'm a woman. Lately, there has been some really frightening legislation threatening women's reproductive and health freedom. The idea that women might not have their own right to chose is frightening and terrible. That's something that I want people to know is being threatened right now.
What are you most excited to see at the GRAMMYs?
I've actually never gone to the GRAMMYs before! Despite how long I've been in this business, I've never actually gone. So, that's just exciting in itself -- just to go and have a lot of friends there.
This interview has been edited and condensed.
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