Skittles is temporarily getting rid of all its colors

Skittles Is Getting Rid of All Its Colors
Skittles Is Getting Rid of All Its Colors

By Troy Frisby and Keleigh Nealon, Buzz60

Pride is all about spreading joy and love, and Skittles is taking part.

However, instead of giving away the pot of gold at the end of the rainbow, the candy company is giving away the rainbow itself.

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Seriously! Skittles is giving up its signature red, orange, yellow, purple and green combo so Pride weekend in the U.K. will have the only rainbow on display.

See photos from Pride Month below:

The ad explains, "You have the rainbow... we have the rainbow... and, usually, that's just hunky-dory. But this Pride, only one rainbow deserves to be the centre of attention — yours."

Skittles also updated its "Taste the Rainbow" tagline by adding "Give the Rainbow" right before it.

At this year's Pride In London event, colorless Skittles will also float in the parade.

Allies, take note! Sometimes the best way to show support is by handing over the mic.

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Originally published