New ad campaign pays homage to the ever-so-dainty beer belly bump

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Men Hold Their Beer Bellies Like Baby Bumps In Viral Ad

We've all heard of the magical "glow" that a woman can experience when she's pregnant.

Using that physiological change as inspiration, one advertising company in Germany has drawn a parallel between a woman's baby bump and the belly that can develop after drinking one too many brews.

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The agency, Jung von Matt, has put together a campaign that zeroes in on shirtless men grabbing their bellies while looking down ever-so-tenderly at their tummies.

Cupping their stomachs with one hand and posing with the other over their chest, the men look at peace as they mimic moms-to-be.

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A pint of beer is poured at the Great British Beer Festival, at Olympia in London, Tuesday, Aug. 11, 2015. The five day event is organised by the Campaign for Real Ale (CAMRA), with over 900 real ales, ciders, perries and international beers on offer. (AP Photo/Kirsty Wigglesworth)
Monty and Winston, right, delivery horses for brewery Harveys of Lewes, drink a bucket of beer, outside the Great British Beer Festival, at Olympia in London, Tuesday, Aug. 11, 2015. The five day event is organised by the Campaign for Real Ale (CAMRA), with over 900 real ales, ciders, perries and international beers on offer. (AP Photo/Kirsty Wigglesworth)
A show visitor tries a beer at a bar at the Great British Beer Festival, at Olympia in London, Tuesday, Aug. 11, 2015. The five day event is organised by the Campaign for Real Ale (CAMRA), with over 900 real ales, ciders, perries and international beers on offer. (AP Photo/Kirsty Wigglesworth)
A show visitor tries a beer at a table at the Great British Beer Festival, at Olympia in London, Tuesday, Aug. 11, 2015. The five day event is organised by the Campaign for Real Ale (CAMRA), with over 900 real ales, ciders, perries and international beers on offer. (AP Photo/Kirsty Wigglesworth)
A judge from the panel tastes a sample of beer during the final of the Champion Beer of Britain competition at the Great British Beer Festival, at Olympia in London, Tuesday, Aug. 11, 2015. The five day event is organised by the Campaign for Real Ale (CAMRA), with over 900 real ales, ciders, perries and international beers on offer. (AP Photo/Kirsty Wigglesworth)
People order beer at a bar at the Great British Beer Festival, at Olympia in London, Tuesday, Aug. 11, 2015. The five day event is organised by the Campaign for Real Ale (CAMRA), with over 900 real ales, ciders, perries and international beers on offer. (AP Photo/Kirsty Wigglesworth)
Barny, the Harveys Brewery dog has a sniff of a pint of beer at the Great British Beer Festival, at Olympia in London, Tuesday, Aug. 11, 2015. The five day event is organised by the Campaign for Real Ale (CAMRA), with over 900 real ales, ciders, perries and international beers on offer. (AP Photo/Kirsty Wigglesworth)
Barny, the Harveys Brewery dog has a sniff of a pint of beer at the Great British Beer Festival, at Olympia in London, Tuesday, Aug. 11, 2015. The five day event is organised by the Campaign for Real Ale (CAMRA), with over 900 real ales, ciders, perries and international beers on offer. (AP Photo/Kirsty Wigglesworth)
A volunteer worker collects empty pint glasses at the Great British Beer Festival in London, U.K., on Tuesday, Aug. 11, 2015. Europe has been a difficult market for brewers lately due to fierce price competition. Photographer: Simon Dawson/Bloomberg via Getty Images
Visitors talk as they hold pints of beer at the Great British Beer Festival in London, U.K., on Tuesday, Aug. 11, 2015. Europe has been a difficult market for brewers lately due to fierce price competition. Photographer: Simon Dawson/Bloomberg via Getty Images
A visitor drinks a pint of beer at the Great British Beer Festival in London, U.K., on Tuesday, Aug. 11, 2015. Europe has been a difficult market for brewers lately due to fierce price competition. Photographer: Simon Dawson/Bloomberg via Getty Images
A customer, left, takes his change after paying for a pints of beer at the Great British Beer Festival in London, U.K., on Tuesday, Aug. 11, 2015. Europe has been a difficult market for brewers lately due to fierce price competition. Photographer: Simon Dawson/Bloomberg via Getty Images
Volunteer workers serve visitors beers at the Great British Beer Festival in London, U.K., on Tuesday, Aug. 11, 2015. Europe has been a difficult market for brewers lately due to fierce price competition. Photographer: Simon Dawson/Bloomberg via Getty Images
A visitor drinks a pint of beer at the Great British Beer Festival in London, U.K., on Tuesday, Aug. 11, 2015. Europe has been a difficult market for brewers lately due to fierce price competition. Photographer: Simon Dawson/Bloomberg via Getty Images
A visitor sits by a barrel and a pint of beer at the Great British Beer Festival in London, U.K., on Tuesday, Aug. 11, 2015. Europe has been a difficult market for brewers lately due to fierce price competition. Photographer: Simon Dawson/Bloomberg via Getty Images
Volunteer workers serve visitors beers at the Great British Beer Festival in London, U.K., on Tuesday, Aug. 11, 2015. Europe has been a difficult market for brewers lately due to fierce price competition. Photographer: Simon Dawson/Bloomberg via Getty Images
Sample glasses of beer sit lined up on the bar at the Great British Beer Festival in London, U.K., on Tuesday, Aug. 11, 2015. Europe has been a difficult market for brewers lately due to fierce price competition. Photographer: Simon Dawson/Bloomberg via Getty Images
A volunteer worker pours cider into a pint glass at the Great British Beer Festival in London, U.K., on Tuesday, Aug. 11, 2015. Europe has been a difficult market for brewers lately due to fierce price competition. Photographer: Simon Dawson/Bloomberg via Getty Images
A server pours a cider on the opening day of the Great British Beer Festival, organised by the Campaign for Real Ale (CAMRA), in London on August 11, 2015. AFP PHOTO / JUSTIN TALLIS (Photo credit should read JUSTIN TALLIS/AFP/Getty Images)
A visitor pays for a drink on the opening day of the Great British Beer Festival, organised by the Campaign for Real Ale (CAMRA), in London on August 11, 2015. AFP PHOTO / JUSTIN TALLIS (Photo credit should read JUSTIN TALLIS/AFP/Getty Images)
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The accompanying slogan, "Brewed with love," intends to drill home their message, which is intended to market Bergedorfer Bier.

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