Ikea is redesigning its familiar blue tote bag

Tatiana Pile
Ikea's Iconic Frakta Bags Are Getting a Makeover
Ikea's Iconic Frakta Bags Are Getting a Makeover

Out with the old, and in with the new.

After years of advertising the FRAKTA as its premiere shopping bag, Ikea recently announced the staple blue-and-yellow tote is getting a serious upgrade.

The announcement comes on the heels of the company's new partnership with Danish design brand Hay in which the two brands plan to roll out a collection of lighting and furniture products.

Set to release in 2017, Hay's new version of the iconic shopping bag will showcase a white and forest green woven pattern and forest green straps. Along with the upgraded FRAKTA design, the collection will also include a lightweight wooden table, desk lamp, bench seating and a green chair.

The price of the new-and-improved bag has not been released, but in the meantime, you can purchase the original design online for $0.99.

Watch the video above to learn more.

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