Ikea is redesigning its familiar blue tote bag
Out with the old, and in with the new.
After years of advertising the FRAKTA as its premiere shopping bag, Ikea recently announced the staple blue-and-yellow tote is getting a serious upgrade.
The announcement comes on the heels of the company's new partnership with Danish design brand Hay in which the two brands plan to roll out a collection of lighting and furniture products.
Set to release in 2017, Hay's new version of the iconic shopping bag will showcase a white and forest green woven pattern and forest green straps. Along with the upgraded FRAKTA design, the collection will also include a lightweight wooden table, desk lamp, bench seating and a green chair.
The price of the new-and-improved bag has not been released, but in the meantime, you can purchase the original design online for $0.99.
Watch the video above to learn more.
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