If you told Danielle Bernstein four years ago that her blog, We Wore What, would soon make her one of the most influential voices in the fashion space, she probably wouldn't believe you. Starting from modest roots, We Wore What was made to be a daily inspiration blog to Danielle's friends back in Wisconsin, who were missing high-fashion while on campus at University of Wisconsin Madison. Quickly, We Wore What developed a following that far surpassed Bernstein's friend group. And today, the one-stop fashion destination has amassed a staggering 1.4 million followers on Instagram alone.
Danielle has since traded in her hopes of becoming an event planner and has pursued fashion blogging full-time. And we couldn't be happier for her decision. That's because We Wore What has mastered the art of cool girl chic, dishing out outfits that range from sleek athleisure ensembles to all-white, modern women's suiting. One scroll through her Instagram account and your wardrobe will be very jealous.
In addition to her blog, Danielle Bernstein also launched her We Wore What app, a mobile media experience that functions as an evolution on fashion and lifestyle news. While the app is still fans' go-to for fashion tips from Danielle Bernstein, it also features long form editorial and video content exclusive to the platform. Built by DWNLD, the app is fully responsive on all iOS and Android devices, and houses unique community features like discussion forums, liking and commenting. It's music to the ears of her millions of social media fans.
Between jet-setting, collaborating with other big-name fashion brands, and managing her viral accounts, Danielle Berstein is one of the busiest and stylish fashion bloggers to date. And trust us, she shows no signs of slowing down.
We recently sat down with the street style star to talk about the creation of her blog, her fashion tips and tricks, and more!
And for even more Danielle Bernstein news, head over to AOL.com at 12 p.m. ET for more exclusive features, including the festival trend she's obsessing over.
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What led you to create your blog in the first place?
We Wore What actually started out as a street style blog. I ended up going to the University of Wisconsin Madison for my freshman year of college and while I was there I so desperately needed a way to connect with fashion, since it didn't really exist on my campus. So I transferred to FIT and when I was walking around campus, I noticed so many amazing street styles. I picked up a camera, taught myself how to use it, and started photographing street style in order to provide my friends back in Wisconsin with that daily source of outfit inspiration. It was supposed to be for what should be the easiest part of your day: getting dressed in the morning. About 6-8 months into that, it turned into a personal style blog. I flipped the camera onto myself and realized that it really resonated with my readers. Two years later, I signed with an agency which legitimized my business and it became a full-time job for me. And now it's been around for four and a half years.
When did you decide you were going to do blogging full-time?
After the first full year into it. I was still in school so I had to do this presentation to my dad about why I had to take a year off from school and pursue this as a career and focus on it. And once I realized I could make money from it, I thought that I should put my everything into it.
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You started fashion blogging before it became a huge market. How have you viewed its progression?
I like to say it was perfect timing because I wanted to be an event planner and work in nightlife. I knew I always loved fashion but I didn't see how it would play into my career. So the natural progression of my blog and the blogging industry as a whole growing happened together. It was such an undefined industry at the time so there was a lot of trial and error, a lot of mistakes made along the way, and many people trying to define what the industry would be. It was a crazy experience but I feel really lucky.
What is the biggest thing you've learned going through this blogging process over the past few years?
One of the biggest things I tell people is learning when to say no. It's something that is the hardest thing I've learned. Staying true to my style and aesthetic is the most important part of my blog and it's the reason why I've been able to keep the trust of my followers. So I've had to say no to brands I don't believe in, regardless of the money they've offered.
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Where do you see the progression of your career going in the next few years?
In this past year I've launched Home Wore What, He Wore What, and We Ate What, so there are a lot more lifestyle sections to my blog. There's food, interior, and men's. I also just launched my app which is a really big focus for me. I hope it gives my readers something that doesn't exist on my other platforms. There's playlists, interviews, and just more personal content there. I've had a bunch of collaborations but I have some really big ones coming up soon. I have a workout line coming up and a bathing suit collaboration coming out this summer, and I'm working on my own brand that I can't discuss yet -- but it should be really exciting!
YouShouldKnow is a feature that showcases up-and-coming social stars. To see more of past interviews, click here. And come back at 12 pm EST for more exclusives on Danielle Bernstein, including her favorite festival trend.
For more past YouShouldKnow stars, scroll through the gallery below:
YSK Social Stars
Meet the street style maven who's making our wardrobes super jealous
What are you looking at 👀😂
How I look every day because life is too short to not have fun with yourself 🙆🏻
Move the way you want to move 💃🏼
This is my face when someone mentions food!🤓 Releasing a new video tonight! Can't wait!❤️
Shooting a new vid for you guys!! Uploading Wednesday!!!😍❤️🎬 #teamworkmakesthedreamwork
It's the most wonderful time of the year❤️🎄🎁
"Mom she won't let me have a sip of her Capri Sun" -6 year old nerf gun loving Brent to 6 year old polly pocket obsessed Mere
NEW VIDEO IS UP W/ @brentrivera 👫 Link to watch is in my bio! ❤️
Adventuring with friends at the beach 🌊 Pretty sure this house was haunted... not to mention the door was open. Something you guys don't know about me is I am the most savage ghost hunter around nothing scares me and I mean nothing 👀 Do you believe in ghosts? 👻
Bonjour, je m'appelle Meredith. Comment t'appelle tu?
Out of my 3 years of studying French this is one of the only things I remember 😂👋
AHH!!! We hit 3MILLION subbies today!! 💞🎉😭🎂 I love my #macbabies so so much!!! You all mean the WORLD to me!!! Our family is growing so much! Thank you for allowing me to just be my awkward self. I love you and I can never thank you enough for all the opportunities you've given me!! 💞🎉🎂✨😱
i like pink doors ♡
ps..new video going up soon! ahh who's excited?!? link in my bio! also, what's your fav color?! hehe 💞✌🏼️🎉
until next time thailand ♡
ps...guess who just uploaded a vlog!! you get a sneak peek of my final room decor!! ahh! also, how did you find my youtube channel? i'm so curious! 💞🌎✌🏼️
i just wanna travel the world ✈️ where should I go next ?😉
so ready for halloween 👻
SOOOO, I just uploaded a brand new HALLOWEEN VIDEO!! Click the link in my bio to watch!🎃
eye see you 👀 Ps: thank you all for your amazing and continued support. I want you all to know how much I love and appreciate you so much. xoxo
Have you seen my new video yet!? It's all about music festivals so make sure to check it out on my YouTube channel! + there's some friends in it☺️
My new video is dropping today!!! Can you guess what it'll be..?😗
u like em crazy babe don't u
the #londonhasfallen premiere last night 🇬🇧🇬🇧🇬🇧
when the waiter passes your table with food
Love him 💕
Fun fact : purple and orange teacups are the fastest! :)
WE OUT HERE AT THE #KCA's and the inner child in me is screaming.
trying my hardest to be "fierce"....
Welcome to slime history @rebelwilson !! 😁😂 #KCA2016
2 0 1 6 - #HAPPYNEWYEAR on the water 2-5~6
We love taking walks, no phones, just talking about life. If you can, make time every week to take a 30-minute walk with a friend or a loved one. It's a cool way to get to know each other on a deeper level!
Leap year gives us all 24 extra hours to #DayItForward! We’ve teamed up w/ @Chevrolet to send love to #UsTheFamily - check out our Twitter feed tomorrow!!
Have you heard?! We're joining our friends @ptxofficial on the first leg of their World Tour this Spring! Click the link in our bio for tix, or visit https://www.ustheduo.com/tour :) PUMPED to meet some new and current #UsTheFamily members!
NEW VIDEO: Creepy Things Girls Do 😂 Comment a, "🐬" if you've watched it/will watch it
Guess who's birthday is in 5 days?? (No it's not Dylan O'Brien) 😎
I came here to live life like nobody is watching ❥ ♡
Happy Valentine's Day loves❤️
Did you catch the latest blog post on the blog (link in profile)?? Who else loves afternoon tea?? // 📷: @torrancecoombs #TheAListIreland
Dorky smiles + a photobomb by some serious woman with a serious collar 😜😜 #HereCoombsTheBride
Soft curls and red lips 💋 // 📷: @torrancecoombs
Every girl ought to have a pair of nude suede pumps! Nothing like New shoes Monday with @mgemi. Get more details on @liketoknow.it www.liketk.it/2fcOb #liketkit #lovemgemi
On the streets of Paris in red and how I style my street style looks for fashion week revealed on #thechrisellefactor today! Direct link in bio 👉🏻 http://thechrisellefactor.com/2016/03/power-color/ 📷:@karenrosalie_
Rendezvous in Paris in Pink on #TheChriselleFactor today. Direct link in bio 👉🏻 http://thechrisellefactor.com/2016/03/rendezvous-in-pink/
Your not ready for this #chromat #nyfw #teamthis
We run THIS show #HBDWang #rkobh #teamthis
When it's "chilly" out 😜 #ootd
ATL tonight 😏
had the King of LA @yg come through last night 🙏🏽
If you guys saw how I looked before you would think it was magic 😩😭 My beautiful makeup for #kca by @beautybydianalomelin 💫
Winding down with @SkinnyMintCom 😌 #TheOriginalTeatox #ad
Eating all that sushi finally turned me into a mermaid! 😭
for @projectmermaids #saveourbeach
Photography by @angelinaventurellaphoto
Hair and Makeup by @ljbeauty
Bra by @edwordgarcia
Sponsored by @sexyhair
Project Manager @crissycrissybobissy
If you know me well or have read interviews I’ve done then you know that @marthastewart has always been my biggest inspiration when it comes to food. One of my goals is to be a combination of my two idols- Martha and Andy Warhol. As a child I would dream about spending the time and care like her to prepare a table, creating something very special for people to join around and share a meal. Watching her cook inspired me to teach myself how to hand weigh ingredients, to always have my mise en place organized, how to pronounce words like vichyssoise, and her wide usage of produce variety is honestly a large part of where my curiosity for our food sparked from. With this said, I’m sure you can imagine my surprise when I was told that I was one of the 25 creatives @marthastewart is inspired by in celebration of their 25th anniversary. Thank you for helping me think and dream so big Martha, I am honored to share this and to make you all of the colors. #25yearsofmartha #foodgradients
I wanted to take a moment to reintroduce myself. I’m Brittany and I recognize that I seem to do a decent job of not sharing much about my actual self here or in interviews. I prefer to keep my art about the food and not myself. This community and my photography have become the biggest part of my life, I love it more than I have words to explain but there's more that makes me who I am. So for a quick moment here’s a bit- I’m 24, a taurus, live in Seattle but grew up in San Diego, my favorite food is a cheeseburger (super thin patty, toasted bun), my favorite bands are @stygoc and @metric, my first tattoo was the one on chest- it’s still my favorite and says ‘love your life’, something many people sadly forget. I was raised by my grandparents, I love to make small collections of items like rocks and stickers, I grew up playing a lot of sports competitively, I love Star Wars and have Boba Fett tattooed on my arm but Willy Wonka and the Chocolate Factory is my favorite movie. Many times I have been told that being an artist “can’t be a real job” and that I was wasting my time trying to do so. I smile everyday not because I proved them wrong but because I achieved a goal. Dream big, everyone.
Thought I might start this week off with a past candy photo. Here's to hoping you all have the best days ahead! #foodgradients
Köln!!!! Didn't pronounce your name right on stage but... You were AMAZING. Only a couple shows left in EU-- next up, London... (📷: @annamaria_langer )
Practicing our Spanish with @tvtelehit Mexico 🇲🇽
Sam wants to play Jack & Rose in Titanic but Casey's all "nah i'm good, have fun tho mang"
We drove 28 hours to get to Canada. The jeep is still running💀😍
The Dallas episode for @heyusax is the funniest yet! Go watch it now on @go90 now!😄😄