What's trending by state this holiday season
eBay recently launched an interactive heat map that shows the hottest holiday gifts across the U.S.
Knowing where to market your product can make all the difference this holiday shopping season.
According to eBay's recently launched interactive heat map, states are surprisingly divided when it comes to gift preferences. For instance, nobody loves men's moccasin slippers quite like the people of Oregon.
"This year, we wanted to showcase some of the hottest holiday gifts from across the U.S. in toys, fashion, and electronics through an interactive heatmap, which can help create more successful gift giving and better inform seller promotions," says Zoher Karu, eBay's vice president of customer optimization and data.
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The map will be updated each week, but as of now, gaming consoles and streaming devices are the top-selling products in many states. Climate has a huge influence when it comes to fashion, as demonstrated by California's love for Ray-Ban sunglasses and the appreciation for fur collar sweaters in Illinois.
Each state also has very specific trends: Whether it's Vera Bradley wallets in Tennessee, or Dell tablets in Montana, the residents of each state have a unique taste that can be channeled to better market your own product.
Here are the most popular items in the 10 largest states:
1. California
Electronics: Nexus 7 7" in Black (32GB)
Fashion: Ray-Ban RB2132 New Wayfarer Sunglasses
Toys: Hot Wheels 2015 Retro Entertainment
2. Florida
Electronics: Amazon Fire TV Digital HD Media Streamer
Fashion: Stuhrling Original Men's 824.01 Aquadiver Quartz Watch
Toys: LEGO Minecraft Building Set
3. Georgia
Electronics: U8 Smart Wrist Watch
Fashion: Oversized Blanket Tartan Scarf Wrap
Toys: Cards Against Humanity
4. Illinois
Electronics: Bluetooth Wireless Mini Portable Speaker
Fashion: Women's Loose Fur Collar Batwing Sleeve Sweater
Toys: LEGO Star Wars Advent Calendar Building Kit
5. Michigan
Electronics: Harman Kardon Headband Headset in Silver/Black
Fashion: 3CT Cubic Zirconia Diamond Stud Earrings
Toys: 2015 Hot Wheels Lamborghini Veneno Red
6. New York
Electronics: Harman Kardon Onyx MP3 Speaker
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Fashion: 3CT Cubic Zirconia Diamond Stud Earrings
Toys: Hasbro Pie Face
7. North Carolina
Electronics: Apple iPod Touch 4th Generation in Black (8 GB)
Fashion: Michael Kors Baguette-Bezel Watch
Toys: Despicable Me 2 Minions Figures Color Changing Colorful Night Light Lamp Toy
8. Ohio
Electronics: Amazon Fire TV Digital HD Media Streamer
Fashion: Kiehl's Ultra Facial Cream
Toys: Disney Pixar Cars "Luigi + Guido" Diecasts
9. Pennsylvania
Electronics: Nintendo Super Mario Bros. 3 (1990)
Fashion: Silver Plated Cross + Infinity Pendant Necklace
Toys: Funko POP TV American Horror Story- Season 4 - Pepper Vinyl Figure
10. Texas
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Electronics: Apple iPod Touch 4th Generation in Black (8 GB)
Fashion: Michael Kors Baguette-Bezel Watch
Toys: Kids Battery Powered 3 Wheel Power Bicycle in Red
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