Target website down on Cyber Monday due to heavy traffic

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Target Experiences Outages on Cyber Monday

(Reuters) -- Discount retailer Target Corp's website was down due to heavy traffic on Cyber Monday.

Shoppers looking for bargains on http://www.target.com/ were greeted with an error message: "So sorry, but high traffic's causing delays. If you wouldn't mind holding, we'll refresh automatically & get things going ASAP."

SEE ALSO: Cyber Monday 2015: List of best electronics to buy

"Both traffic and order volumes are exceeding Target's Thursday Black Friday event ... To help manage the volume, we have been metering traffic to the site," Target spokeswoman Jamie Bastian said.

The company, the fourth largest U.S. retailer, said it was working to restore Target.com to full functionality.

See Black Friday crowds at Target stores around the country:

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Target website down on Cyber Monday due to heavy traffic
SOUTH PORTLAND, ME - NOVEMBER 27: Target cashier Kara Foss prepares to scan a Giant Bear stuffed animal Friday after 1 a.m. (Photo by Ben McCanna/Portland Press Herald via Getty Images)
SOUTH PORTLAND, ME - NOVEMBER 27: A shopper emerges from Target with a large, flat-screen TV at about 1 a.m. Friday. (Photo by Ben McCanna/Portland Press Herald via Getty Images)
Shoppers leave a Target store after the start of a Black Friday sale that started a day earlier during Thanksgiving evening in Los Angeles, California on November 26, 2015. The US holiday shopping season kicks off with 'Black Friday' -- the day after the Thanksgiving holiday -- with a frenzy expected at stores around the country as retailers slash prices. AFP PHOTO/ MARK RALSTON / AFP / MARK RALSTON (Photo credit should read MARK RALSTON/AFP/Getty Images)
IMAGE DISTRIBUTED FOR TARGET - Guests take advantage of the electronics doorbusters during Target's Black Friday sales Thursday, Nov. 26, 2015 in Jersey City, N.J. (Noah K. Murray/AP Images for Target)
IMAGE DISTRIBUTED FOR TARGET - Guests take advantage of Target's Black Friday sales at the Jersey City, N.J. store Thursday, Nov. 26, 2015. (Noah K. Murray/ AP Images for Target)
IMAGE DISTRIBUTED FOR TARGET - Guests line up for electronics doorbusters during Target's Black Friday sales Thursday, Nov. 26, 2015 in Jersey City, N.J. (Noah K. Murray/ AP Images for Target)
Pedestrians carry shopping bags on Black Friday through Herald Square in New York, U.S., on Friday, Nov. 27, 2015. In 2011, several big U.S. retailers moved their opening times to midnight; in 2012, Wal-Mart crossed the Rubicon and opened its stores at 8 p.m. on Thanksgiving Day. But after last year's Thanksgiving weekend retail sales fell 11 percent from the year before while overall holiday sales rose, some retailers have been reconsidering. Photographer: Michael Nagle/Bloomberg via Getty Images
Shoppers leave a Target store after the start of a Black Friday sale that started a day earlier during Thanksgiving evening in Los Angeles, California on November 26, 2015. The US holiday shopping season kicks off with 'Black Friday' -- the day after the Thanksgiving holiday -- with a frenzy expected at stores around the country as retailers slash prices. AFP PHOTO/ MARK RALSTON / AFP / MARK RALSTON (Photo credit should read MARK RALSTON/AFP/Getty Images)
Shoppers leave a Target store after the start of a Black Friday sale that started a day earlier during Thanksgiving evening in Los Angeles, California on November 26, 2015. The US holiday shopping season kicks off with 'Black Friday' -- the day after the Thanksgiving holiday -- with a frenzy expected at stores around the country as retailers slash prices. AFP PHOTO/ MARK RALSTON / AFP / MARK RALSTON (Photo credit should read MARK RALSTON/AFP/Getty Images)
Shoppers enter to shop Black Friday sales at a Target store in Chicago on Thursday, Nov. 26, 2015. (Brian Nguyen/Chicago Tribune/TNS via Getty Images)
Customers line up waiting for the doors to open at a Target store in Fairfax, Virginia on November 26, 2015, on a Black Friday sale that started a day earlier during Thanksgiving evening. The US holiday shopping season kicks off with 'Black Friday' -- the day after the Thanksgiving holiday -- with a frenzy expected at stores around the country as retailers slash prices. AFP PHOTO/PAUL J. RICHARDS / AFP / PAUL J. RICHARDS (Photo credit should read PAUL J. RICHARDS/AFP/Getty Images)
Pedestrians carry shopping bags on Black Friday through Herald Square in New York, U.S., on Friday, Nov. 27, 2015. In 2011, several big U.S. retailers moved their opening times to midnight; in 2012, Wal-Mart crossed the Rubicon and opened its stores at 8 p.m. on Thanksgiving Day. But after last year's Thanksgiving weekend retail sales fell 11 percent from the year before while overall holiday sales rose, some retailers have been reconsidering. Photographer: Michael Nagle/Bloomberg via Getty Images
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Website performance monitor Catchpoint Systems said Target's website went down at 10:00 a.m. ET on Monday.

While the site was intermittently accessible for some users, items could not be added to the shopping cart. An error message read "There's a line for this item. So sorry for the delay."

Items including 4K ultra-high definition TV sets, Microsoft's Xbox One game consoles and even a 4-lb bag of granulated sugar could not be added to carts.

Twitter users were quick to express their displeasure. "Come on @Target get it together. How am I supposed to order anything on cyber Monday if you can't keep your website running?" Nikki_Ferrell tweeted.

In what Target has called its "Biggest, Boldest Plans" for Cyber Monday, the retailer is offering 15 percent discounts on almost all items on Target.com.

Target said on Friday it had "unprecedented results on Target.com" on Thanksgiving Day, and the company planned to offer free shipping on Target.com through Dec. 25.

RELATED: 18 best buys from Shopbop's Cyber Monday sale (use code GOBIG15)

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Shopbop Thanksgiving 2015 sale
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Target website down on Cyber Monday due to heavy traffic

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Deals include 50 percent off on licensed kids' cameras and select Sennheiser in-ear headphones.

Upscale retailer Neiman Marcus's website was unavailable most of Friday, according to Catchpoint.

Other websites that have faced outages since early Thursday include L Brands Inc's Victoria's Secret and Foot Locker Inc, Catchpoint said.

About 121 million shoppers planned to shop online on Cyber Monday, down slightly from the 126.9 million who planned to participate last year, according to the National Retail Federation.

Target's shares were down 1.1 percent at $72.59 in late morning trading.

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