Calvin Klein embraces same-sex couples for the first time in brand's history
Calvin Klein Jeans just unfolded their new fall ad campaign.
This year's campaign is quite different then last year's -- which featured Justin Bieber and Kendall Jenner. This one features promiscuous millenials interacting through iMessages and dating apps. It also features same-sex couples for the first time in the brand's history.
Melisa Goldie, chief marketing officer at Calvin Klein, Inc. says, "Calvin Klein Jeans has a long history of combining sexual energy with cultural relevance ... through this campaign, we're creating an emotional connection with today's technology driven generation, highlighting the new normal channel for modern meet-ups."
The new video campaign features same-sex couples and puts the spotlight on hook-up culture by way of sexting and Tinder-type dating apps. This campaign was shot by famed fashion photographer Mario Sorrenti, as reported by Out Magazine,
Watch the video below:
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