The Princess Charlotte effect: The young royal is worth $4.5 billion

Before you go, we thought you'd like these...
Before you go close icon
Fashion Is Feeling the Charlotte Effect

It's official -- Princess Charlotte's selling power might one day rival that of her mother. The 'Kate Middleton Effect" has been a boost for the British economy -- and truly any brand that she wears -- ever since she stepped into the spotlight years ago, and Prince George has since had a similar effect on sales. Now, the little Princess is predicted to be worth a $4.5 billion boost to the British economy across her lifetime (smashing her older brother's economic boost of $3.4 billion).

Related: Princess Charlotte makes her Buckingham Palace balcony debut

George's monetary figure is nothing to scoff at, and certainly at no fault of his own. Boys fashion is just not as big of an industry as girls' and women's, and Charlotte's impact will touch more types of industries than George's will. (Think hair, beauty, accessories...) And hey, he gets the British throne, Charlotte can have the sartorial throne!

Every single adorable picture of Princess Charlotte:

62 PHOTOS
Royal baby Princess Charlotte of Cambridge
See Gallery
The Princess Charlotte effect: The young royal is worth $4.5 billion

April 2016

Britain's Princess Charlotte, daughter of the Duke and Duchess of Cambridge, Prince William and his wife Catherine, poses for a photograph taken by her mother, at Anmer Hall in Norfolk.

Photo: HRH The Duchess of Cambridge

April 2016

Handout photo released by the Duke and Duchess of Cambridge of Princess Charlotte taken by the Duchess at Anmer Hall in Norfolk in April.

Photo: HRH The Duchess of Cambridge

April 2016

Handout photo released by the Duke and Duchess of Cambridge of Princess Charlotte taken by the Duchess at Anmer Hall in Norfolk in April.

Photo: HRH The Duchess of Cambridge

April 2016

Handout photo released by the Duke and Duchess of Cambridge of Princess Charlotte taken by the Duchess at Anmer Hall in Norfolk in April.

Photo: HRH The Duchess of Cambridge

March 2016​

The Duke of Cambridge cuddles Princess Charlotte, as the Duke, Duchess and their family enjoy a short private break skiing in the French Alps.

Photo: John Stillwell/PA Wire

March 2016​

The Duke and Duchess of Cambridge with their children, Princess Charlotte and Princess George, enjoy a short private break skiing in the French Alps.

Photo: John Stillwell/PA Wire

March 2016

The Duke and Duchess of Cambridge with their children, Prince George and Princess Charlotte, during a short private break skiing in the French Alps.

Photo: John Stillwell/PA Wire

October 2015

The Duke and Duchess of Cambridge with their two children, Prince George and Princess Charlotte, in a photograph taken late October at Kensington Palace in London.

Photo: Chris Jelf/PA Wire

November 2015

In a handout photo provided by HRH The Duchess of Cambridge, Princess Charlotte of Cambridge plays with a teddy as she is seen at Anmer Hall earlier this month taken by Catherine, Duchess of Cambridge in Sandringham, England.

Photo: HRH The Duchess of Cambridge via Getty Images

November 2015

In a handout photo provided by HRH The Duchess of Cambridge, Princess Charlotte of Cambridge is seen at Anmer Hall earlier this month taken by Catherine, Duchess of Cambridge in Sandringham, England.

Photo: HRH The Duchess of Cambridge via Getty Images 

July 2015

Princess Charlotte of Cambridge is pushed in her silver cross pram as she leaves the Church of St Mary Magdalene on the Sandringham Estate for the Christening of Princess Charlotte of Cambridge on July 5, 2015 in King's Lynn, England. 

Photo: Chris Jackson/Getty Images

July 2015

Catherine, Duchess of Cambridge and Princess Charlotte of Cambridge arrive at the Church of St Mary Magdalene on the Sandringham Estate for the Christening of Princess Charlotte of Cambridge on July 5, 2015 in King's Lynn, England.

Photo: Mary Turner - WPA Pool/Getty Images

July 2015

Catherine, Duchess of Cambridge, carries Princess Charlotte of Cambridge as they arrive at the Church of St Mary Magdalene on the Sandringham Estate for the Christening of Princess Charlotte of Cambridge on July 5, 2015 in King's Lynn, England.

Photo: Matt Dunham - WPA Pool /Getty Images

July 2015

Catherine, Duchess of Cambridge, Prince William, Duke of Cambridge, Princess Charlotte of Cambridge and Prince George of Cambridge talk to Queen Elizabeth II, Prince Phillip, Duke of Cambridge and Camilla, Duchess of Cornwall as they arrive at the Church of St Mary Magdalene on the Sandringham Estate for the Christening of Princess Charlotte of Cambridge on July 5, 2015 in King's Lynn, England.

Photo: Chris Jackson/Getty Images

July 2015

Princess Charlotte of Cambridge is pushed in her silver cross pram as she leaves the Church of St Mary Magdalene on the Sandringham Estate after her Christening on July 5, 2015 in King's Lynn, England.

Photo: Chris Jackson - WPA Pool/Getty Images

May 2015

Handout photo released by the Duke and Duchess of Cambridge of Prince George and Princess Charlotte. The photograph was taken by the Duchess in mid-May at Anmer Hall in Norfolk.

Photo: Duchess of Cambridge/PA Wire

May 2015

Handout photo released by the Duke and Duchess of Cambridge of Prince George and Princess Charlotte. The photograph was taken by the Duchess in mid-May at Anmer Hall in Norfolk.

Photo: Duchess of Cambridge/PA Wire

May 2015

Handout photo released by the Duke and Duchess of Cambridge of Prince George and Princess Charlotte. The photograph was taken by the Duchess in mid-May at Anmer Hall in Norfolk.

Photo: Duchess of Cambridge/PA Wire

May 2015

Handout photo released by the Duke and Duchess of Cambridge of Prince George and Princess Charlotte. The photograph was taken by the Duchess in mid-May at Anmer Hall in Norfolk.

Photo: Duchess of Cambridge/PA Wire

May 2015

Britain's Prince William and Kate, Duchess of Cambridge and their newborn baby princess, pose for the media as they leave St. Mary's Hospital's exclusive Lindo Wing, London, Saturday, May 2, 2015. Kate, the Duchess of Cambridge, gave birth to a baby girl on Saturday morning.

Photo: AP Photo/Alastair Grant

May 2015

The Princess of Cambridge in the arms of her mother the Duchess of Cambridge outside the Lindo Wing of St Mary's Hospital in London.

Photo: John Stillwell/PA Wire

May 2015

Kate, Duchess of Cambridge holds her newborn baby princess,as she poses for the media as she leaves St. Mary's Hospital's exclusive Lindo Wing, London, Saturday, May 2, 2015. Kate, the Duchess of Cambridge, gave birth to a baby girl on Saturday morning.

Photo: AP Photo/Kirsty Wigglesworth

May 2015

Britain's Prince William, Duke of Cambridge, and his wife Catherine, Duchess of Cambridge show their newly-born daughter, their second child, to the media outside the Lindo Wing at St Mary's Hospital in central London, on May 2, 2015.

Photo: LEON NEAL/AFP/Getty Images

May 2015

Britain's Prince William and Kate, Duchess of Cambridge look down at their newborn baby princess as they leave St. Mary's Hospital's exclusive Lindo Wing, London, Saturday, May 2, 2015. Kate, the Duchess of Cambridge, gave birth to a baby girl on Saturday morning.

Photo: AP Photo/Matt Dunham

May 2015

Britain's Prince William, Duke of Cambridge, and his wife Catherine, Duchess of Cambridge show their newly-born daughter, their second child, to the media outside the Lindo Wing at St Mary's Hospital in central London, on May 2, 2015.

Photo: LEON NEAL/AFP/Getty Images

May 2015

Catherine, Duchess of Cambridge and Prince William, Duke of Cambridge leave The Lindo Wing of St Mary's Hospital with their newborn daughter on May 2, 2015 in London, England.

Photo: Ian Gavan/Getty Images

May 2015

Catherine, Duchess of Cambridge and Prince William, Duke of Cambridge leave The Lindo Wing of St Mary's Hospital with their newborn daughter on May 2, 2015 in London, England.

Photo: Photo by Ian Gavan/Getty Images

May 2015

Britain's Prince William and Kate, Duchess of Cambridge and their newborn baby princess, pose for the media as they leave St. Mary's Hospital's exclusive Lindo Wing, London, Saturday, May 2, 2015. Kate, the Duchess of Cambridge, gave birth to a baby girl on Saturday morning.

Photo: AP Photo/Matt Dunham

May 2015

Britain's Catherine, Duchess of Cambridge holds her newly-born daughter, her second child with Britain's Prince William, Duke of Cambridge, as they show her to the media outside the Lindo Wing at St Mary's Hospital in central London, on May 2, 2015.

Photo: BEN STANSALL,BEN STANSALL/AFP/Getty Images

May 2015

Britain's Prince William, Duke of Cambridge, and his wife Catherine, Duchess of Cambridge show their newly-born daughter, their second child, to the media outside the Lindo Wing at St Mary's Hospital in central London, on May 2, 2015.

Photo: LEON NEAL/AFP/Getty Images

May 2015

Catherine, Duchess of Cambridge and Prince William, Duke of Cambridge leave The Lindo Wing of St Mary's Hospital with their newborn daughter on May 2, 2015 in London, England.

Photo: Ian Gavan/Getty Images

May 2015

Prince William, Duke of Cambridge and Catherine, Duchess of Cambridge leave St Mary's Hospital, Paddington, in the City of Westminster, London where the Duchess of Cambridge gave birth to a baby girl at 8.34am on 02/05/2015 weighing 8lbs 3oz.

Photo: Matt Crossick/ Empics Entertainment

May 2015

Britain's Prince William, Duke of Cambridge, carries his newly-born daughter, his second child with Catherine, Duchess of Cambridge, as they leave the Lindo Wing at St Mary's Hospital in central London, on May 2, 2015.

Photo: BEN STANSALL/AFP/Getty Images

May 2015

Britain's Prince William and his son Prince George wave as they return to St. Mary's Hospital's exclusive Lindo Wing, London, Saturday, May 2, 2015. William's wife, Kate, the Duchess of Cambridge, gave birth to a baby girl on Saturday morning.

Photo: AP Photo/Kirsty Wigglesworth

May 2015

Britain's Prince William, Duke of Cambridge, helps his son Prince George of Cambridge out of a car as they return to the Lindo Wing at St Mary's Hospital in central London, on May 2, 2015 where his wife Catherine, Duchess of Cambridge, gave birth to their second child, a baby girl, earlier in the day. 

Photo: JUSTIN TALLIS/AFP/Getty Images

May 2015

Britain's Prince William carries his son Prince George as they return to St. Mary's Hospital's exclusive Lindo Wing, London, Saturday, May 2, 2015. William's wife, Kate, the Duchess of Cambridge, gave birth to a baby girl on Saturday morning.

Photo: AP Photo/Matt Dunham

May 2015

Britain's Prince William, Duke of Cambridge, attempts to walk with his son Prince George of Cambridge as they return to the Lindo Wing at St Mary's Hospital in central London, on May 2, 2015 where his wife Catherine, Duchess of Cambridge, gave birth to their second child, a baby girl, earlier in the day.

Photo: JUSTIN TALLIS/AFP/Getty Images

May 2015

Britain's Prince William, Duke of Cambridge , carrying his son Prince George of Cambridge returns to the Lindo Wing at St Mary's Hospital in central London, on May 2, 2015 where his wife Catherine, Duchess of Cambridge, gave birth to their second child, a baby girl, earlier in the day.

Photo: BEN STANSALL/AFP/Getty Images

May 2015

Prince William, Duke of Cambridge and Prince George of Cambridge arrive at the Lindo Wing after Catherine, Duchess of Cambridge gave birth to a baby girl at St Mary's Hospital on May 2, 2015 in London, England.

Photo: Chris Jackson/Getty Images

May 2015

Prince William, Duke of Cambridge and Prince George of Cambridge outside St Mary's Hospital, Paddington.

Photo: Matt Crossick/ Empics Entertainment

May 2015

Britain's Prince William, Duke of Cambridge, waves as he leaves the Lindo Wing at St Mary's Hospital in central London, on May 2, 2015 where his wife Catherine, Duchess of Cambridge, gave birth to their second child, a baby girl, earlier in the day. The Duke is going to pick up his son, Prince George.

Photo: JUSTIN TALLIS/AFP/Getty Images

May 2015

Britain's Prince William, Duke of Cambridge, waves as he leaves the Lindo Wing at St Mary's Hospital in central London, on May 2, 2015 where his wife Catherine, Duchess of Cambridge, gave birth to their second child, a baby girl, earlier in the day. The Duchess of Cambridge was safely delivered of a daughter weighing 8lbs 3oz, Kensington Palace announced. The newly-born Princess of Cambridge is fourth in line to the British throne.

Photo: LEON NEAL/AFP/Getty Images

May 2015

Prince William, Duke of Cambridge outside St Mary's Hospital, Paddington, in the City of Westminster, London where the Duchess of Cambridge gave birth to a baby girl at 8.34am on 02/05/2015 weighing 8lbs 3oz.

Photo: Matt Crossick/ Empics Entertainment

May 2015

Prince William, Duke of Cambridge outside St Mary's Hospital, Paddington, in the City of Westminster, London where the Duchess of Cambridge gave birth to a baby girl at 8.34am on 02/05/2015 weighing 8lbs 3oz.

Photo: Matt Crossick/ Empics Entertainment

May 2015

Britain's Prince William drives away from St. Mary's Hospital's exclusive Lindo Wing, London, Saturday, May 2, 2015. William's wife, Kate, the Duchess of Cambridge, gave birth to a baby girl on Saturday morning.

Photo: AP Photo/Kirsty Wigglesworth

May 2015

Queen Elizabeth II sits in the back seat of a Range Rover as she leaves Kensington Palace, after meeting her great granddaughter Princess Charlotte of Cambridge who was born on Saturday at St Mary's Hospital in Paddington west London.

May 2015

LONDON, ENGLAND - MAY 03: Carole Middleton and Pippa Middleton arrive at Kensington Palace the day after the birth of The Duke And Duchess Of Cambridge's daughter at Kensington Palace on May 3, 2015 in London, England. (Photo by Danny E. Martindale/Getty Images)

May 2015

The Duchess of Cambridge's father Michael Middleton leaves Kensington Palace, London, after visiting his baby granddaughter.

May 2015

The Prince of Wales and Duchess of Cornwall leave Kensington Palace, London, after visiting the Duke and Duchess of Cambridge's baby princess for the first time.

May 2015

Charles, Prince of Wales leave Kensington Palace the day after the birth of The Duke And Duchess Of Cambridge's daughter at Kensington Palace on May 3, 2015 in London, England.

Photo: Danny E. Martindale/Getty Images

May 2015

Queen Elizabeth II during a visit to Richmond Castle to attend the amalgamation parade of The Queen's Royal Lancers and 9th/12th Royal Lancers. The Queen looks lovely in pink to celebrate her new great-granddaughter.

Photo: John Giles/PA Wire

May 2015

It's official: An easel is placed in the Forecourt of Buckingham Palace in London to announce the birth of a baby girl.

Photo: Steve Parsons/PA Wire

May 2015

An easel is placed in the Forecourt of Buckingham Palace in London to announce the birth of a baby girl.

Photo: Steve Parsons/PA Wire

May 2015

Thousands of well-wishers gather in front of Buckingham Palace before the announcement of the birth of Prince William, Duke of Cambridge and the Duchess of Cambridge's second child on May 2, 2015 in London, United Kingdom. The baby girl arrived at 8:34am Saturday and is the fourth in line to the throne and the Queen's fifth great-grandchild.

Photo: Chip Somodevilla/Getty Images

May 2015

Two-year-old Fleur Burrows waves the Union Jack flag, joining thousands of people in front of Buckingham Palace after the announcement of the birth of Prince William, Duke of Cambridge and the Duchess of Cambridge's second child outside Buckingham Palace on May 2, 2015 in London, United Kingdom. Catherine, Duchess of Cambridge delivered the baby girl at 8:34am Saturday and she is the fourth in line to the throne and the Queen's fifth great-grandchild.

Photo: Chip Somodevilla/Getty Images

May 2015

A message that reads 'It's a girl' revolves on an electronic screen at the top of the BT Tower in London on May 2, 2015 to herald the birth of Britain's Prince William, Duke of Cambridge, and Catherine, Duchess of Cambridge's second child.

Photo: ALESSANDRO ABBONIZIO/AFP/Getty Images

May 2015

An easel is placed in the forecourt of Buckingham Palace following the announcement that Catherine, Duchess of Cambridge has given birth to a baby girl at St Mary's Hospital on May 2, 2015 in London, England. The Duchess was safely delivered of a daughter at 8:34am this morning, weighing 8lbs 3 oz who will be fourth in line to the throne.

Photo: Steve Parsons - WPA Pool/Getty Images

May 2015

Town crier Tony Appleton makes an announcement of the birth of Catherine, Duchess of Cambridge and Prince William's second child, a daughter, outside the Lindo wing at St Mary's hospital in central London, on May 2, 2015. The Duchess of Cambridge was safely delivered of a daughter weighing 8lbs 3oz, Kensington Palace announced. AFP PHOTO / LEON NEAL

Photo: LEON NEAL/AFP/Getty Images

May 2015

A Town crier announces the birth of the Duke and Duchess of Cambridge's second child, a daughter on April 29, 2015 in London, England. The Duchess gave birth at 8.34am and the baby weighed 8lbs and 3oz.

Photo: Mike Marsland/WireImage

May 2015

Town crier Tony Appleton holds a scroll as he makes an announcement of the birth of Catherine, Duchess of Cambridge and Prince William's second child, a daughter, outside the Lindo wing at St Mary's hospital in central London, on May 2, 2015. The Duchess of Cambridge was safely delivered of a daughter weighing 8lbs 3oz, Kensington Palace announced.

Photo: LEON NEAL/AFP/Getty Images

May 2015

Royal fans celebrate outside the Lindo wing at St Mary's hospital in central London, on May 2, 2015 after the news is passed that Catherine, Duchess of Cambridge and Prince William's second child, a daughter, was born. The Duchess of Cambridge was safely delivered of a daughter weighing 8lbs 3oz, Kensington Palace announced.

Photo: LEON NEAL/AFP/Getty Images

of
SEE ALL
BACK TO SLIDE
SHOW CAPTION +
HIDE CAPTION

Though the little princess has only been seen in a few outfits since her birth -- in very carefully orchestrated and choreographed photos released by the royal family -- the few brands she's worn have already felt her influence.

When William and Kate stepped out of the hospital holding their new bundle of joy, GH Hurt & Sons saw the cream shawl Charlotte was wrapped in start to "fly off the shelves" -- as in, they noted over 100,000 visits to their website in just a few days. The volume wasn't the issue, the founder's great-granddaughter Gillian Taylor told WWD, they've worked with big retailers like Harrods and Neiman Marcus in the past, but "the challenge was sending out so many individual shawl orders, all within a few weeks."

The Duke and Duchess of Cambridge present Princess Charlotte

When Kate and William whisked their two little ones off for a ski trip to the French Alps, they released a few photos of the family of four and everyone went crazy over Charlotte's cute snow boots. Emu Australia, the maker of the pink baby bootie saw a 67% increase of traffic to their UK website, and my1styears.com says they have seen a 550% uplift on the similar pink snow boot they sell.

She's not wearing lipstick yet (obviously!) but Charlotte also has one of those in her name. Marc Jacobs named a berry pink shade of his Le Marc Lip Crème after the princess and it's sold exclusively at Harrods. He names each shade after a woman who inspires him, so it's only natural that Charlotte makes that list.

It's clear that as time continues to pass and Charlotte is seen in even more adorable outfits, her influence over the pieces parents are choosing for their children will continue. And someday she's bound to be a fashionista just like mum, Kate.

More in Lifestyle:
How to make flowers last longer
Who wore what this weekend: The BAFTA Television Awards
The best eyeliner techniques for every eye shape

Read Full Story

From Our Partners