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Are Nine West's shoe ads sexist?

Are Nine West's 'Walk Of Shame' Shoes And Others Sexist?

The fashion advertising industry has faced its share of criticisms. Now one shoe company is receiving criticisms of its own for its fall campaign portraying the modern woman.



The ads under fire come from Nine West -- whose suggestive marketing includes shoe recommendations for "husband hunting," the "walk of shame," "first day of kindergarten" and even "drunch" -- drunk lunch (or brunch -- people use it for both), that is.

Many argue the ads only portray women as girlfriends or mothers. Some have called the ads "straight out of the '50s" and "offensive."

As Consumerist puts it: "Good news, women of the world! The only occasions you're going to have in your life to buy shoes boil down to finding your first husband and taking the kids to school."

A marketing executive for Nine West seems to have a different take, though, telling The New York Times that the campaign is just a modern spin on traditional marketing strategies.

She says that the full campaign even includes an occasion for being stuck in an office meeting, called "meeting about a meeting."

Still, a writer for Bustle says that the ads fail to address women in other roles. They say, "The problem? Nine West's ads manage to be 'modernized' without challenging sexist convention in any way."

Now some are pointing out the could-have-beens, saying Nine West still could have gotten the message across without being offensive.

As one marketing expert tells The New York Times: "'Starter husband hunting' and 'walk of shame' ... are things that men say about women, not that women say about women. ... If you really liked women, you'd be calling that a 'victory lap,' not a 'walk of shame.'"

Others seem to take a more lighthearted view of the campaign paired with some of the company's tweets, such as this one that reads: "It's hunting season. ... If you're looking for Mr. Right or Mr. Right Now, we have a shoe for that."

Some of the ads currently appear online on the Nine West website. The rest are expected to come out next month in magazines and in Nine West stores.

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monkey boy August 06 2014 at 6:12 AM

Dear Lord, can't you folks find SOMETHING else to whine about, like a Kardashian? It's a shoe ad, for God's sake.

Flag Reply +34 rate up
3 replies
johnolexa August 06 2014 at 9:25 AM

Ah, piss on political correctness Don't like the ad, don't buy the product and just shut up already!

Flag Reply +30 rate up
morphiss7 August 06 2014 at 7:28 AM

Whiney ugly fems !! they are disgusting!! I love these ads !!!!!

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1 reply
Mickel Rateliff morphiss7 August 06 2014 at 3:35 PM

Hey All You Notice the Nine West Marketing executive they refer to as SHE meaning it is stupid for these people to call it sexest when the person in charge IS a woman. So Feminist SHUT UP.

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1 reply
ggena Mickel Rateliff August 06 2014 at 6:13 PM

WON'T SHUT UP!!!. You're not a woman, so you can't understand the inference. Now, just go out and make a fortune to keep your princess happy. Don't do that, and just think yourself a failure, because all this is old '50s
feelings. It's a new world, and a lot of us aren't looking for starter husbands, nor anxious to be mothers.

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legallmc August 06 2014 at 6:51 AM

Really AOL? I'm ready to shut down my email and stop looking at your home page. This is just stupid. Is this news worthy?

Flag Reply +11 rate up
7 replies
seakingnormalldy August 06 2014 at 8:26 AM

this is as crazy as watching Bieber news! lame boring and really???? shoes being sexist? LOL come on there is a lot more things in the world a lot more important!!!

Flag Reply +7 rate up
2 replies
onemadashell seakingnormalldy August 06 2014 at 8:52 AM

well people are stupid.

Flag Reply 0 rate up
savannahswithgod seakingnormalldy August 06 2014 at 10:09 AM

I thought Bieber was replacing Jesus? Or maybe he just got a invitation to the Pope's hideaway?

Flag Reply 0 rate up
Sharon Evans August 06 2014 at 10:16 AM

These ads are no worse than all the ones that make men look like idiots. These shoes are definitely sexy and women buy them for that reason, so stop your whining.

Flag Reply +6 rate up
morphiss7 August 06 2014 at 7:31 AM

Why do these wannabe girl anchors on NEWSY etc. have such nasty hair. They ever heard of a shampoo and curling iron?? Wow !!!!!

Flag Reply +5 rate up
1 reply
baldbiker2 morphiss7 August 06 2014 at 2:35 PM

Thats way too old school and republican. The new liberal kids just throw somehting on, shove ipod ear plugs in their ears and ride their bicycle to work. They have no interest in theior jobs otjher than to collect the check and get the heck outta there when the bell rings. They're a sad bunch, their future is bleak.

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kindamara August 06 2014 at 9:09 AM

When I read the "headline" I figured the ads were sexist because they didn't have any men modeling the shoes!

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1 reply
savannahswithgod kindamara August 06 2014 at 10:06 AM

I didn't see above, maybe they were?

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onionson August 06 2014 at 6:17 AM

Well, if the shoe fits....

Flag Reply +5 rate up
1 reply
savannahswithgod onionson August 06 2014 at 10:08 AM

And if it don't wear it anyway if that is all you got when traveling on gravel. High heels on gravel, man that is rough but this sexy old 80 year old body has got to find a hubby even if it does cost another broken hip or knee!

Flag Reply +1 rate up
1 reply
onionson savannahswithgod August 06 2014 at 2:17 PM

So, are you busy Saturday night? I have tickets to a mega bingo game!

Flag +1 rate up
Mocs August 06 2014 at 10:24 AM

Who are these complainers?

Flag Reply +4 rate up
2 replies
notapclib Mocs August 06 2014 at 11:49 AM

Typical leftist liberals who for some reason hate everything, think they have the almighty right to tell others how to live, what to eat, what to say and reach into your pocket to pay for their busy body activities.... Oh, and those who operate under the typical liberal/nanny culture dementia anyone gives a rats derriere what they say or think.

Flag Reply +2 rate up
2 replies
mcgowann notapclib August 06 2014 at 2:55 PM

So true, notapclib. It's the leftist liberals who think that there should be an amendment to the Constitution or and addition to the Bill of Rights saying that they have the RIGHT to never be offended (aka promoting political correctness). The real problem is how easily they seem to be extremely offended over nothing or non-issues.

Flag 0 rate up
Nancy notapclib August 06 2014 at 9:23 PM

Notapclib, spoken like a true "Christian".

Flag 0 rate up
fifiwereking Mocs August 06 2014 at 5:16 PM

anyone with a brain.

Flag Reply 0 rate up
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