Yes, You Can Find Spa-Quality Towels On Amazon

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links."

There’s something to be said for a buttery soft, spa-like towel that envelops your body like a hug and dries you off super fast, too. Seriously, buying new bath towels is probably the easiest (and cheapest) way to upgrade your daily shower routine. And you can score many of the best towels right on Amazon—with free Prime shipping and (usually) free return shipping to boot.

Peep the best towels on Amazon, below

Just like shopping for the best sheets or mattresses, there is no one “best” type of towel. It all comes down to personal preference and what you like. It’s about what feels right to you, what looks great in your bathroom, and what you can afford. But whatever type of bath towel you’re looking for, you’ll want to consider things like material, size, and color. You’ll, of course, also want to find new bath towels that fit your budget (which is why Amazon is a great place to start!). For an easy way to compare “apples to apples”—to get an idea of the overall quality of a particular towel—check the GSM rating. Like thread count, this is a general indication of how premium or not a towel is. (More on that below)

Of course, there are hundreds, maybe thousands, of bath towels for sale on Amazon alone. If you’re not keen to sift through them all, don’t worry. We’ve done the hard work for you by carefully evaluating many of the top-reviewed, best-selling options, so you don’t have to. These are our ten picks for the best towels on Amazon this year.

Super-Plush Bath Towels

Sure, Brooklinen makes amazing bedding. But did you know it also makes some seriously amazing bath goods? These super-plush bath towels are some of the softest and most luxurious, and they're priced right too.

In general, a GSM (a general measure of a towel's weight, density, and quality) higher than 600 is good. These 100% Turkish cotton towels clock in at a whopping 820 GSM, so they're among the heaviest we've ever tested. Translation: A ridiculously luxurious towel that feels as good or better than anything we've found at a five-star hotel spa. They're so dense and soft that they almost feel like wrapping yourself in a down comforter fresh out of the shower.

Bonus points for their OEKO-TEX certification, the global standard for limiting harmful chemicals in textiles. Plus, the $80 per pair (just $40 per towel) price tag feels like a steal! Brooklinen even throws in a 365-day guarantee, so you can use them for a full year before deciding whether they're right for you.

Rave Review: "These are the best, most long-lasting towels I've ever owned. I've dealt with a lot of towels that pill or come apart super easily, and these stay sturdy and fresh after every wash. They literally feel brand new every time I use them, which is a hard thing to achieve when it comes to towels, especially when you use them every day!" —Lily Wohlner, WH associate e-commerce editor

100% Cotton Premium Turkish Towels

Turkish cotton—any Turkish cotton, really—bath towels are a great way to upgrade your bathroom. But this four-piece towel set from Chakir Turkish Linens features some of the finest and softest Turkish cotton we've tested this year. It's not surprising considering their 700-GSM rating. We also like the available color selection and the other matching towel options, including bath sheets, hand towels, and washcloths.

All that said, these towels are thinner than average, especially compared to most midrange Egyptian cotton bath towels. That means they're not quite as absorbent. However, they do dry fairly quickly. And we can't argue the roughly $10-per-towel price tag. Plus, the towel sets in this line boast more than 12,000 total five-star ratings from verified Amazon buyers.

Rave Review: "I can't believe how nice and large these towels are. They absorb very well after shower or hot tub use, and wash well and still stay soft."

6-Piece Fade-Resistant Bath Towel

You can't go wrong with Amazon's own Amazon Basics line, and this simple six-piece set of bath towels is no exception. The half-dozen included towels are soft, absorbent, and fade-resistant, so they're guaranteed to last for years.

This set is the simplest and most (dare we say) basic on our list. The 500-GSM density isn't the best, the softest, or the most luxurious. But each towel is made from 100% cotton that's designed to be durable and long-lasting wash after wash. These are a great option for a guest bathroom or if your household tends to be hard on their soft goods (we're looking at you, parents and dog owners). We like that they're OEKO-TEX Standard 100 certified, so you know you're getting a decent product.

The biggest selling points for this set are the color selection and price. With nearly two dozen available colorways, it's easy to find one that blends perfectly with your bathroom. Plus, at less than $30 for the set, they're among the cheapest complete bath towel sets we've seen that are worth buying.

Rave Review: "Love them! These towels are soft and thick. They are really nice. I like them so much that I bought another set."

Extra Large 100% Turkish Cotton Bath Towel Set (4-Piece)

Turkish cotton is one of the finest natural materials for bath towels. The towels in this set (and every other set in this line from American Soft Linen) are 100% Turkish cotton, meaning they're soft, highly absorbent, and pretty luxurious.

The 600-GSM rating means they're among the thickest towels in this price range. Many verified Amazon buyers note how soft and luxurious they feel. We especially like all of the available colorways (roughly two dozen) and the various matching bath products, including rugs, hand towels, and washcloths, so you can completely accessorize your bathroom. Like many of our picks, this set is also OEKO-TEX Standard 100 Certified and tested for harmful chemicals.

On the downside, they dry slowly—about what we'd expect from extra-thick Turkish cotton bath towels. They also shed easily, which is a problem we've seen often in budget-friendly towels. Still, for around $10 per towel, it's hard to complain. Pro tip: If you want a seriously luxurious upgrade, opt for the oversized, 70-by-35-inch Jumbo Bath Towels in this line.

Rave Review: "Love these hand towels! They are thick, soft and absorbent. They look & feel very expensive."

Air Weight Organic Bath Wrap

Like Brooklinen, Coyuchi makes some seriously drool-worthy bedding—and shower goods too. Its Air Weight Organic Bath Wrap isn't quite a bath towel or a bathrobe, but something entirely unique. It's the perfect post-shower drying "apparel" for throwing on and mostly air-drying while you finish up your morning routine.

It's made from 100% organic cotton that's GOTS certified, so it's completely free of weird chemicals and toxins. The material has a nice airy feel that's lighter than a traditional cotton towel. Yet, it's highly absorbent and fast-drying, so you can dry yourself off much faster and get it ready for your next shower. We've tested plenty of other Coyuchi brand towels, and they always receive high marks for washability and durability, holding up well even after years of machine washing. We also like that this bath wrap is available in two sizes (XS/S and Medium/Large).

Rave Review: "Seemed a bit thin until it thickened up when wet. It's not a thick as ones that are like a small towel, but a nice medium thickness. It is not 'mushy' soft when wet, it actually does not feel like 100% cotton, it has a slight roughness, which feels great on the skin, like it is exfoliating a bit!"

Oversized Bath Sheet

Most ordinary bath towels measure about 54" long by 30" wide. But if you want something much more luxurious, you need a bath sheet like this one from the Cotton Paradise Store on Amazon.

This oversized bath sheet is wider than two standard bath towels hung side by side, so you can wrap yourself two, maybe three times over, for a seriously intense post-shower drying. The dense, 600-GSM design is made with 100% cotton that's buttery soft and highly absorbent. It's also available in more than a dozen colorways, and the line includes matching mats, rugs, and other towel types, so you can easily coordinate a whole new look for your bathroom.

While this bath sheet has received roughly 30,000 five-star Amazon reviews, many buyers note that this one sheds excessively. But once you get past the initial "break-in" period (i.e., your first few wash/dry cycles), you should be good.

Rave Review: "These towels are pretty good quality, but I love how huge they are. Especially when you leave the warm bathroom after a shower & the towel almost covers your whole body!"

8-Piece Premium Towel Set

Utopia proves great bath towels don't have to cost a fortune. This complete eight-piece set includes two bath towels, two hand towels, and four washcloths—all for just over $20. So you can easily "makeover" your bathroom's soft good collection on the cheap.

This set checks all of our "must-have" boxes for a good set of towels. They're made with 600-GSM ring-spun cotton that's thick, soft, and absorbent. With twelve available colors, it's easy to find a look that seamlessly matches your bathroom decor. Our only real gripe with these bath towels is that they shed easier than most—a common issue we've seen in more budget-friendly towels.

Still, with roughly 40,000 five-star ratings, they're among the best-reviewed towels on Amazon. While they're not quite as luxurious as some of the most premium brands we've tested, the incredible price tag makes these a winner. You simply won't find a better set of almost-spa-like bath towels for less on Amazon.

Rave Review: "This is the second set I have bought. They washed up very nice. Some of the softest towels I have ever bought aside from high end, high count towels. Very good purchase for the money."

Waffle Towels

Waffle weave tends to be lighter weight than traditional cotton, which usually means it dries faster too. It's a great choice for traveling, bringing to the gym, or for anyone living in a humid climate. This bath sheet from Gilden Tree is our top Amazon pick if you're looking for a solid waffle towel.

At 80" long by 40" wide, it's a proper bath sheet that's more than twice as wide as two standard bath towels hung side by side. That makes for faster and more luxurious post-shower drying. The secret with these waffle weave towels is that they're designed to shrink slightly to form a unique honeycomb pattern that wicks away moisture like a champ. Plus, they're slightly rougher than traditional cotton towels, which is nice if you're looking to add a little extra exfoliation to your daily shower routine.

Our only gripe with this one is the price. At nearly $60 for a single towel, it's more expensive than almost any other bath towel on Amazon that we tested.

Rave Review: "BEST towels I've ever owned and worth the price! These are AMAZING towels. They really dry you, AND then miraculously, they line dry completely overnight!"

100% Organic Cotton Diamond Jacquard Bath Towel Set

If you're looking for a splurge—for bath towels that feel as good as those found at any five-star hotel spa—this set from TexereSilk is it. With a 700 GSM rating, they're ridiculously plush, absorbent, and the best way to bring a more spa-like experience to your own bathroom at home.

The 100% organic cotton construction uses a loop-terry weave which is thicker and feels more premium than most traditional cotton towels. It's highly absorbent and also designed for maximum color-fastness and to protect against tearing and shrinkage. All of the more than 12 available colorways look and feel like a step above most of the towel sets we've seen on Amazon. Plus, we like that you can choose between cable weave or diamond patterns to coordinate with your bathroom decor.

The only downside? At more than $100 for a set of four, they're a little pricey. Although, they're still not nearly as expensive as the most premium bath towels we've tested, and we think they're a great value.

Rave Review: "Beautiful towels, soft, absorbent and extremely well made. Definitely some of the nicest towels I’ve ever owned."

Grey Bathroom Towel

If you're tired of finding your previously hung damp towels on the floor of your bathroom, Semaxe's clever towels are the "easy-to-hang" solution. They feature a built-in hanging loop, so you know your towels will stay right on the hook where you left them.

These basic towels feature a 100% cotton construction, so they're fluffy, absorbent, and extremely durable, even after repeated machine washings. What truly sets these apart is the built-in loops that make hanging a breeze. It might seem like a minor thing, but after living with an actual easy-hang towel, you'll wonder why more brands don't make towels like this. (Seriously, though, why?)

This towel also has a color-coded "smart tag" that's designed to tell you when it's time to change out your towel. While it sounds clever in theory, it feels like more of a gimmick to us. Still, we think this is a great buy for the price and the smart design.

Rave Review: "My wife was laughing at me when this towel arrived because it was in a box. But after using it this morning, she loves it and wants me to get more. It was very absorbent and didn't leave lint. The hook makes it easy to hang."

What should I look for in a good bath towel on Amazon?

Shopping for your next bath towel upgrade is pretty straightforward. There are a few key things to look for.

Towel material

Bath towels come in dozens of materials, and many are hybrids (e.g., blends of two types of fiber, like cotton plus microfiber). In general, the three most common bath towel materials are:

• Cotton: Natural cotton is an excellent choice for bath towels, as it’s soft, durable, and absorbent. The two main types of cotton towels are Egyptian and Turkish. Egyptian cotton bath towels are usually fluffy, extra thick, and highly absorbent for a “spa-like” feel. Turkish cotton towels are slightly thinner and more lightweight, however, they tend to be soft, fast-drying, and cheaper.
  

• Microfiber: Microfiber bath towels are lightweight and highly absorbent, but they lack the fluffy, buttery soft texture of cotton. They are, however, usually the most affordable bath towels you’ll find on Amazon.

• Bamboo: Bamboo is naturally soft, quick-drying, and antibacterial, making them a great choice for anyone with sensitive skin or allergies. They do tend to be more expensive than cotton towels, however.

GSM (grams per square meter)

Just as sheets and bedding use thread count as a measure of quality, bath towels rely on GSM (grams per square meter) to indicate their weight and density. This figure can be exaggerated or used as a marketing gimmick by some manufacturers. But, in general, a higher GSM (usually 600 or more) indicates a thick, plush towel that’s very absorbent. A lower GSM (300 or less) means a towel is thinner and lighter but usually fast-drying.

Size

The best size for bath towels is a matter of personal preference. Larger towels, of course, tend to feel more luxurious. Most “standard” size bath towels measure 54” x 30”, but they’re available in a wide range of sizes.

Certifications

As with anything new you’re bringing into your home, look for towels with certifications like OEKO-Tex Standard 100, which means they're free of harmful chemicals. This is doubly true if you’re an allergy sufferer or somehow with sensitive skin.

Price

Bath towels (even on Amazon) vary widely in price. It’s possible to score entire bath towel sets for less than $20 from the cheapest, no-name brands. Premium, higher-end towels, however, can cost more than $150 per towel. No matter your budget, just know that you don’t have to spend a small fortune to score a good bath towel.

What's the difference between Egyptian and Turkish cotton bath towels?

Both Egyptian and Turkish cotton bath towels are soft, absorbent, and excellent choices if you’re looking for a premium bath towel (on Amazon or anywhere, really). But there are a few important differences.

Egyptian cotton towels are dense, heavy, and luxuriously “spa-like.” The extra-long fibers used in their construction mean they’re fluffy, super soft, and highly absorbent. On the downside, they’re almost always more expensive, take longer to dry (because of their thickness), and typically require special care when machine-washing and drying to maintain their softness.

Turkish cotton towels use slightly shorter fibers than Egyptian cotton, so they’re a bit thinner and lighter weight, which means they usually dry faster. They’re not quite as plush as Egyptian cotton, but that also means they typically require less frequent washing. The best part is that they’re often more affordable and easier to care for.

What's the best kind of bath towel?

As with bedding and shoes and chocolate chip cookies, there is no one “best” kind of bath towel. It’s all about what’s best for you. Some materials are objectively softer than others, but ultimately, it’s about your personal preference.

Plush cotton towels (whether Turkish or Egyptian) are made from long fibers and are usually the softest and most luxurious. They’re highly absorbent but heavier and slower to dry than synthetic alternatives.

Although they’re not quite as plush as plush cotton towels, waffle weave towels are lightweight and fast-drying, so they’re great for anyone living in a humid climate or those who prefer to air-dry their bath towels.

Bamboo towels are made from (you guessed it) naturally sourced bamboo, so they’re lightweight, soft, absorbent, and antibacterial. However, they tend to be more expensive than cotton.

Microfiber towels are also very lightweight and absorbent, so they’re great for taking to the gym or traveling. However, they’re not as soft or durable as natural cotton or bamboo.

How we chose the best towels on Amazon

We researched and evaluated many of the top-selling and best-reviewed towels on Amazon. We compared everything, including softness, thickness, durability, material quality, absorbency, verified buyer reviews, and price, to narrow down our search. Ultimately, we agreed on the ten picks above as the best towels on Amazon worth shopping for in 2024.

Shop more of our favorite bathroom products

Best Shower Steamers | Shower Filters | Water Filters | Face Wash For Sensitive Skin | Shampoos For Hard Water | Shower Caddies | Bath Bombs

You Might Also Like

• Jennifer Garner Swears By This Retinol Eye Cream

• These New Kicks Will Help You Smash Your Cross-Training Goals