Yeezy Boost 350 v2 appears on Adidas Confirmed; will company release more Kanye West shoes?
The first Adidas Yeezy of 2024 has been revealed.
The Yeezy Boost 350 has appeared on the Adidas Confirmed app. The draw is scheduled for 8:10 a.m. MST on Feb. 29 for a steel grey pair priced at the usual $230.
Adidas brought in $437 million (400 million euros) from the first release of Yeezy sneakers left over after breaking ties with Ye, the rapper formerly known as Kanye West.
Adidas garnered $437 million (400 million euros) from the initial release of Yeezy sneakers following the split with Ye, the rapper formerly known as Kanye West.
The first collection of shoes, released in June 2023, quickly sold out and contributed to the company's better-than-expected operating profit of 176 million euros in the second quarter, according to Adidas last year.
The German sportswear giant ended its partnership with Ye in October 2022 following the designer's antisemitic remarks on social media and in interviews. The company called Ye's comments "unacceptable, hateful and dangerous" at the time.
Adidas has provided its financial forecast for 2024. The company anticipates that currency-neutral sales will increase by a mid-single-digit percentage. This projection assumes that Adidas will sell the remaining Yeezy inventory at cost, leading to sales of $271 million (250 million euros) in 2024.
Kanye West net worth
His net worth is now estimated at $400 million, per Forbes.
Before his release from Adidas, the deal accounted for $1.5 billion of his net worth.
Kanye West titanium teeth
Ye, on Jan. 17, took to his Instagram Story to show off a pair of titanium grills.
In a separate image, he compared the look to Jaws, the villain played by Richard Kiel in the late '70s Roger Moore "James Bond" films, "The Spy Who Loved Me" and "Moonraker."
Despite speculation that the dental implant procedure involved removing Ye's actual teeth, USA TODAY confirmed this was not the case.
Who is Kanye West married to?
Bianca Censori.
Ye and Censori married less than two months after he finalized his divorce from Kim Kardashian, entertainment news website TMZ reported in January 2023.
This article originally appeared on El Paso Times: Yeezy Boost v2 steel grey shoes appears on Adidas Confirmed app
