WSSP-AM (1250) adds a local show, 2 years after sports-talk station dropped local lineup

Milwaukee sports-talk station WSSP-AM (1250), which abruptly dropped all of its local programming and local on-air hosts in favor of CBS sports content in 2022, is adding a local show Monday.

Radio Insight reported Thursday that WSSP will air “Wisconsin Sports Daily” from 2 to 5 p.m. weekdays starting April 15. The show will be hosted by Steve "Sparky" Fifer, a local sports-talk veteran who stayed at the station as assistant program director when parent company Audacy dropped the local on-air lineup.

Audacy laid off the station's 12 on-air personalities when it dropped local shows in favor of national CBS sports content in 2022.

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This article originally appeared on Milwaukee Journal Sentinel: Milwaukee's WSSP-AM adds local sports-talk show, 2 years after cuts