Why 'The Office' fans love this viral TikTok series set at a car dealership

Grace Kerber is the 23-year-old mastermind behind Mohawk Chevrolet’s “The Dealership.” (@mohawkchevrolet via TikTok)
Grace Kerber is the 23-year-old mastermind behind Mohawk Chevrolet’s “The Dealership.”

If you’re eagerly awaiting the release of “The Office” spinoff, this car dealership might sate your craving for a dry, workplace-set mockumentary.

Mohawk Chevrolet, a car dealership in upstate New York, has become a TikTok sensation with “The Dealership,” a series that draws inspiration from the hit 2000s sitcom “The Office.”

Eleven episodes into the series, Mohawk Chevrolet continues to fuel excitement by releasing a new episode of “The Dealership” every Tuesday, attracting close to 145,000 followers and amassing nearly 1.5 million likes.

Grace Kerber, the 23-year-old creative force behind the series, tells TODAY.com that the reception of “The Dealership” was “very unexpected.”

When she started working on Mohawk Chevrolet’s social accounts nine months ago, Kerber says her goals were to “make our Instagram feed look pretty, get a lot of likes and sell some cars.”

“Never in a million years did I think I’d be talking about this video blowing up, but it’s a delightful surprise,” Kerber says. “We’re happy that people are loving it so much because we love it, too.”

Kerber stars in every episode of the series, often with co-digital branding creator Ben Bushen, films and edits each installment.

Other members of the dealership’s staff often join in on the fun as well.

“Of course, everyone is still working, so whoever we can grab, we’re like, ‘Can you do this quickly?’” Kerber says. “Luckily, everyone loves being in the videos, so we don’t have any problems there.”

Kerber says the series is completely unscripted and improvised — and it all started with little plastic ducks.

Before the launch of “The Dealership,” Kerber and a co-worker hid ducks throughout the office for other employees to find. Kerber says “a lot of funny things happened” in the process, so she decided to capture it on camera.

And so the first episode of the series, “Get Ducked,” was born. In the June 21 video, the office tries to figure out which employee planted the ducks.

Kerber and a co-worker hid little plastic ducks around the office for other employees to find. (@mohawkchevrolet via TikTok)
Kerber and a co-worker hid little plastic ducks around the office for other employees to find.

Other episodes include “Dreams of Power,” in which Kerber and Bushen disguise themselves to “raid” Mohawk Honda’s new showroom, and "The Bad Egg," about an employee breaking the rules of a potluck.

The series started to gain real traction on TikTok with the fifth episode, “Lemme Drive the Rado," which centers on Kerber’s struggle to climb into and drive a large truck — complete with a hilarious 38-point turn.

“I said to Ben, ‘Just watch; we’re going to hit 20,000 views.’ By noon, we had actually hit 100,000 views, and we were like, ‘What’s going on?’ Every time we refreshed it, it just kept piling in. And we were like, ‘This is pretty cool. Wow,’” Kerber adds.

Now, it has 3 million views and over 405,000 likes.

Many episodes feature comments from viewers who are advocating for the series to be turned into a full-fledged television show.

“Mohawk Chevrolet needs to get picked up by Netflix ASAP because I can’t stop watching these,” one TikTok user wrote.

“If this were on Netflix, I’d binge it,” another said.

Even Chevrolet’s official account also chimed in on one video, saying, “Watch out, Hollywood.”

Kerber leaned in with the 11th episode of the series, "Mohawk Goes to Corporate," in which she goes to GM headquarters in Detroit after some people told her she was a "marketing genius."

Fortunately for die-hard fans of “The Dealership,” Kerber says she and Bushen “don’t plan on stopping anytime soon.”

“We’re going to do it every Tuesday as long as people want it. As long as people are watching, we’ll continue on that schedule,” she says.

“And even if we fizzle out,” she adds, “we’ll still make it because, you know, our culture here — it’s so much fun to make these.”

This article was originally published on TODAY.com

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