Why HomeGoods Is Abruptly Shutting Down Online Stores
HomeGoods
HomeGoods is set to shut down its online store only two years after it broke into the e-commerce space–and it's doing so quickly.
The chain of discount furnishing stores, owned by TJX Companies, alerted customers of the sudden change in an email sent out just days before the closure will take effect.
"We've made the decision to focus our resources on our brick-and-mortar stores," the message read in part. The email, which was shared with customers on Wednesday, Oct. 18, also added that the brand would be announcing "many new store openings" in the coming weeks.
The statement went on to explain that the brand decided to close its online shop–which only launched in Sept. 2021–to better the experience of customers that visit its physical stores, where it will continue to provide "a large selection of quality goods at incredible savings."
According to the email, HomeGoods' online presence will cease to exist starting this Sunday, Oct. 22. The last day to shop online will be Saturday, Oct. 21.
A representative for the brand previously suggested that the massive retailer's online shopping experience wasn't hugely contributing to the growth of the company, which prides itself on offering home decor, furniture and other goods at deeply discounted prices.
"As to e-commerce, overall, it remains a very small percentage of our business," TJX chief financial officer John Joseph Klinger said in an August earnings call, per Business Insider. "We continue to add new merchandise to our sites so that shoppers can see something new every time they visit."
A TJX customer service representative confirmed the online store closure, also noting it would only affect HomeGoods' site. The spokesperson also told the outlet that after Oct. 21, customers will still be able to use HomeGoods gift cards and merchandise credit at other TJX-owned stores and sites, including TJ Maxx, Marshalls, Homesense, and Sierra.
