Why Dior Beauty's First Bespoke Lipstick Is Worth the Investment
What would make a lipstick heirloom-worthy? Peter Philips, creative and image director for Dior Makeup, asked this when conceptualizing Dior Beauty’s most unique offering to date. “I wanted to make an object so precious it could be handed down from parent to child,” he says, “like a couture dress or a jewel.” Such a treasure must be beautiful, yes, but also incredibly durable and infinitely reusable.
Five years in the making, Dior Rouge Premier will soon be available to those who wish to literally put their money where their mouth is. The case, a fingernail-thin ceramic cylinder handcrafted by 160-year-old French porcelain house Maison Bernardaud, is a feat of engineering that took countless revisions to perfect. It is decoratively enrobed in toile de Jouy—a nod to the motif that dressed the accessories counter in Christian Dior’s original boutique in 1947, and to Maria Grazia Chiuri, who has reimagined the pattern in various ways throughout her tenure at Dior. And, like the original Rouge Dior lipsticks from 70 years ago, it is refillable (a great idea in 1953; an even better one in 2023), with a palette of 12 exclusive shades easily interchangeable with a quick—and very satisfying—click.
The lipstick looks like velvet in the tube and feels like satin on the lips. Infused with hibiscus extract and 24K gold, it smells faintly of rooibos tea and bergamot, and even the shape of the bullet—which resembles a pearl-drop earring—is new. Although there are only a few thousand Dior Rouge Premier ceramic cases on the planet—available now in the EU, and in the United States beginning September 1st—the refills will exist indefinitely. Invest now, and your legacy will be assured.
This story appears in the Summer 2023 issue of Town & Country. SUBSCRIBE NOW
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