Westchester's Blake Lively has new partnership with a famous chef. What are they up to?
There's a new partnership between Westchester resident Blake Lively's sparkling beverage brand Betty Booze and Michelin-starred chef Daniel Boulud.
As part of this agreement, Lively, an avid cook, has curated her own omakase box, Jōji Box by Betty B, at Boulud’s JojiBox, an extension of the chef’s Michelin-starred NYC omakase restaurant. For this collaboration, the celeb-curated box will be paired with one of Betty Booze’s flavors, the recently released Sparkling Tequila with Smoky Pineapple or the award-winning Sparkling Tequila with Lime Shiso.
The box also features fresh sushi pieces handpicked by Lively and carefully paired to complement the flavors of her cocktails.
The omakase box is now at JojiBox in New York City, but Lively's Betty Booze & Betty Buzz are on the menu at Jōji Box, Épicerie’s (Lincoln Center, Grand Central, etc), and the Blue Box Café.
A new campaign video is also out showcasing the two with Lively bustling about in the kitchen, cooking. The spot ends with the actress presenting the finished product to Boulud, who, in a twist, turns out to be Betty Booze.
More: Actor Jon Hamm gets coffee in Westchester
The Bedford resident, part of the celebrity power couple that also includes Lively's husband Ryan Reynolds, isn't the only one of the family that's into spirits. Reynolds is an owner of Aviation Gin.
Got a celebrity tip?
If so, email JRMuchnick@gannett.com.
Jeanne Muchnick covers food and dining. Click here for her most recent articles and follow her latest dining adventures on Instagram @jeannemuchnick or via the lohudfood newsletter.
This article originally appeared on Rockland/Westchester Journal News: Westchester's Blake Lively has new partnership with chef Daniel Boulud
