Shop this video: Life-changing root touch-up product

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Anyone that gets their hair colored knows that root growth is inevitable. With Color Wow's Root Cover Up, you become your own touch-up colorist and extend the life of your color.

This unique, professional powder compound adheres to hair without being sticky or oily and without dulling or looking dry. A water-resistant formula means the results last from shampoo to shampoo, but you can swim, sweat and sleep and the powder will stay in place.

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