Trend Report: Porcelain is the New Tan

Porcelain is the New Tan
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Trend Report: Porcelain is the New Tan
Here in April 2007, Paris Hilton was taking tan to new extremes. We're hoping that was more bronzer than actual glow. 
Photographed in February 2013, Hilton's skin looks much healthier and younger, even though the previous shot was 6 years prior.
VB has been very open about how she used to love being tan.  This photo was taken in January 1999.
Looking like a porcelain beauty in February 2013, Posh told Hello! Magazine that "being overly tanned is very aging."  We agree, and are happy to see VB embracing her natural skin!

This is a perfect baseline for your skin care routine.  Choosing a moisturizer (which you're already planning on using every day) with SPF built in, will give you an extra layer of protection.

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Brittany might have a bit of a sunburn (and in the winter?) in this photo taken in December 2003.
This February 2013 shot shows Brittany looking fresh-faced and lovely, not needing a tan to feel beautiful!  Her movement "Love is Louder" has a mission to encourage individuals feel comfortable and safe in their own skin.

Christina has changed her look up, down and all around, but here in February 2001 she's paired a dark tan with those braids.

Photographed in September 2012, Aguilera lightened her hair and embraced her natural skin.

If you're heading out for a hike or a day in the park, use at least SPF 30 on your entire body.  We're told you should use the amount that would fill a shot glass for your entire body, once an hour at least.

Get it here.

We can forgive Kristen, since growing up in the gorgeous Ocean County CA it'd be difficult not to be bronzed. Photographed here in April 2007.
We're happy to see Cavallari taking better care of her skin in March 2013, loving her natural glow.
In May 2007, LiLo was blonde and bronzed, a look we'd never expect on a natural redhead. 
Much better: here in November 2012, Lindsay embraces her natural coloring - from her fair skin to her copper hair.  We know she's gone back and forth between natural and tan since, but let's hope she eventually return to her fair days!

We're obsessed with this new product from Clinique, because it gives you a sheer (yet perfecting) glow.  And best part? It has broad spectrum SPF 30.  

Get it here.

Here in March 2008, Roberts may not look excessively tan, but has admitted that she used to have an issue with tanning.  She has a naturally fair complexion and has taken a stance against how she used to treat her skin.
A porcelain Roberts, here in July 2012.  The singer starred in three BBC documentaries called "Nicola Roberts: The Truth About Tanning," in which she addressed the issue of young people's obsession with being tan.  She also helped produce a bill to ban anyone under 18 from using tanning beds.
Here in October 2005, a young Lauren Conrad had just stepped into the spotlight, starring in the MTV show Laguna Beach.  She was a bronzed California girl.
Since stepping into the spotlight, Conrad has written multiple books on beauty, and has her own website  Here in January 2013, she looks lovely and natural.

Continuous spray sunscreens are a brilliant development from the past few years, making it easier for moms everywhere to cover wiggly kids with proper SPF!  We love it, too, because it makes us feel better covered.  But be sure you're not just misting it on, but apply as if you're spray painting your skin.

Get it here.

The weather keeps getting nicer, and with each day you're champing at the bit to have a summery day on the beach. We know you (because we're that girl too!), but being as passionate about skin care as we are, it also makes us worry for your skin.

Well, we can hear dermatologists rejoicing from all ends of the earth -- because ladies, being tan is no longer the look.

It's the trend sweeping the nation, among celebrities and everyday women alike, a movement away from overly-tanned skin. Don't get us wrong, we strongly believe in the power of bronzer and a healthy glow, but we think taking care of your skin should be one of your top priorities. It's a good thing shelves are filling with products with an SPF as high as 150+, because over the past few decades the chance of women between the ages of 18-39 getting melanoma has increased by 800 percent. That's not a typo -- 800%. For young men, the number falls at 400%, still extremely unsettling.

So if you're not thinking about skin cancer when you head to the beach, you should be. The rates of other forms of skin cancer are rising alarmingly as well, but melanoma is the deadliest form of the disease. Doctors told Glamour Magazine that even if you're applying SPF, it doesn't mean you can sit in the sun all day. We think we're being safe by applying some sunscreen, but if you're not reapplying at least every 45 minutes, you're going to be in trouble.

One other thing that's important, besides protecting your skin as best as you can, is getting the right doctor to take care of you. A regular physician isn't an expert on your skin, so be sure you're seeing a dermatologist at least once a year for a check up.

The Skin Cancer Foundation tells us that "Each year there are more new cases of skin cancer than the combined incidence of cancers of the breast, prostate, lung and colon," and that 1 in 5 of us will have this disease in our lifetime.

Equally important: if you're planning on hitting the tanning salon before your vacation, don't. Just one trip to a tanning bed increases your chances for Melanoma by 20%, and each subsequent visit can increase your chances by 2% more. While Caucasians are most at risk for developing melanoma, it is often deadlier for other ethnicities. We're all at risk, we all need to be aware.

It's scary, we know! That's why sunless tanners are a gem, but so is loving the skin you're born with. Skin cancer is no joke, so we're glad to see women changing their tune.

Take a look at the gallery above to see some celebs who used to be overly bronzed but now embrace the beauty of their natural skin, as well as some of our favorite products to protect your skin. If the successful -- and gorgeous -- stars who have only ever loved their natural fair tones (such as Zooey Deschanel, Nicole Kidman and Scarlett Johansson) haven't convinced you to ditch the tanning bed, maybe these women will!
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