Step 2: Camouflage
Subtlety is of the utmost importance when you’re covering skin imperfections, according to makeup artist Lauren Cosenza. “For natural makeup, the worst possible crime is to be heavy-handed with your concealer,” she says. That means using it only where necessary — usually on blemishes, around the nostrils and under the eyes.
For foundation, stay away from chalky, flat powders. “I’m a fan of creams and liquids with a luminous, radiant finish,” says makeup artist Sonia Kashuk. “Skin in its most natural state is not flat and matte, so when emulating a natural makeup look I try to incorporate some of this inherent brightness.”
Next, choose the right color. Kashuk says that if you’re in between shades, go with the darker one, since going lighter almost always looks chalky and artificial. Finally, don’t assume that you need to cover your entire face; apply foundation onto areas where you have redness, uneven tones or discoloration and blemishes, and be sure to blend the edges and down onto your jawbone so you don’t look like you’re wearing a mask.