The CFDA, NFL, & Bloomingdale's team up for unique collaboration
Whoever said football was for boys has another thing coming! In celebration of Super Bowl XLVIII and in support of the National Football League Foundation (NFL Foundation), the CFDA and Bloomingdale's have teamed up on a unique collaboration of customized football helmets, created by a slew of CFDA members.
All 48 helmets will be auctioned from January 15 – February 4, with 100% of the net proceeds benefiting the NFL Foundation, a non-profit organization dedicated to improving the lives of those touched by the game of football. Through its grant programs, the Foundation supports youth and high school football programs, health and safety efforts, as well as community health initiatives, including NFL PLAY 60. The minimum bid for each helmet will be $248, celebrating the 48th Super Bowl which is taking place across two states.
Designers include: Betsey Johnson, Catherine Malandrino, Cynthia Rowley, Michael Colovos for Helmut Lang, Nicole Miller, Olivier Theyskens for Theyskens Theory, Rachel Zoe, Rebecca Taylor and more!
Now, we know what you are thinking -- "Helmets? What am I going to do with that?" These aren't your average black and gold, yellow and green, red and white helmets. They are STUNNING. Check out a few of our favorites in the gallery above and be sure to bid on your favorite here.