Live in Pink

Live in Pink
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Live in Pink

For girls on the run. ASICS will donate $2.00 to Christina Applegate's Right Action For Women, a charitable services fund providing assistance to women at increased risk for breast cancer, for every pair of its GT-1000™ PR shoes ($99.99) sold in October.

Photo Credit: ASICS

Bobbi Brown will donate $10 from each sale of its Pink Peony makeup set ($45) during the month of October to The Breast Cancer Research Foundation

COACH will donate 20% of the proceeds from select products, including this New Madison Leather Isabelle Handbag ($358) to The Breast Cancer Research Foundation. If only they hadn’t made it so hard to choose just one.

Photo Credit: COACH

Echo has designed a beautiful way for you to support breast cancer research - the above ‘Poetry in the Light’ scarf ($85), inspired by a photograph of Evelyn Lauder’s photograph. Echo will donate $10 of every sale of this scarf to The Breast Cancer Research Foundation.

Photo Credit: Echo

Ford may not be the first brand that jumps to mind when you think of breast cancer awareness, but last year it raised $1.5 million.  One-hundred percent of the net proceeds from the automaker’s special line of Warrior Wear apparel and accessories, such as these adorable note cards ($18), go directly to support the fight against breast cancer. The perfect excuse to send snail mail to all the special women in your life. 

Photo Credit: Ford

Our favorite cooking companion, KitchenAid will donate up to $50 to the Susan G. Komen Breast Cancer Foundation for each qualifying pink product purchased, KitchenAid will. The perfect opportunity to move beyond canned food and takeout. 

Photo Credit: KitchenAid

LOFT collaborated with breast cancer survivor Giuliana Rancic to design this rhinestone-studded Live in Pink necklace ($69.50) that represents women coming together. Twenty-five percent of the proceeds will benefit the Breast Cancer Research Foundation.

Photo Credit: LOFT

Oakley is donating $20 from each sale of this special edition sunglass and 10% from each sale of special edition apparel to the Young Survival Coalition, a non-profit network focused on the concerns and issues unique to young women affected by breast cancer. If you’ve been looking for a new pair of athletic shades, here they are.  

Photo Credit: Oakley

Throughout the month of October, designer Patricia Nash will hold an auction with 100% of final bids donated to the Breast Cancer Research Foundation®. Eighteen celebrities, including January Jones, Kristin Chenoweth and Garcelle Beauvais, have signed Barcellona Saddle Bags filled with their favorite must-haves to raise money in the fight against breast cancer. A beautiful bag, celeb autograph, beauty swag and supporting a good cause? Sign us up. 

Photo Credit: Patricia Nash

Fifty percent of the proceeds from this perfect pink top from Rebecca Taylor go directly to the Triple Negative Breast Cancer Foundation. 

Photo Credit: Rebecca Taylor

Our favorite New York City boutique SCOOP is playing their part as well. Thirty percent of the proceeds from this Hanky Panky Low Rise Thong will benefit the Breast Cancer Research Foundation.

Photo Credit: SCOOP

Smashbox’s Be Legendary lipstick ($19) comes in more colors than you know what to do with and now Inspiration is one of them. Smashbox will donate 5.00 from each purchase of this limited-edition shade to the Breast Cancer Research Foundation.

Stila Cosmetics makes it easy to show your support by purchasing its Positively Pink set ($18), which includes a soft-pink pressed powder blush and subtle lip glaze. 

Photo Credit: Stila Cosmetics

Photo Credit: Wacoal

Get support and give support with the purchase of the Wacoal Embrace Lace Underwire bra ($48). From September 30th - October 14th Wacoal will donate $2 from each purchase to support the efforts of Susan G. Komen.

Photo Credit: Whiting & Davis

Jewelry-maker Whiting & Davis created this simple, yet unique, pink gold mesh ring ($95) in acknowledgement of Breast Cancer Awareness month. Twenty-five percent of the proceeds will be donated to the Ellie Fund, a Massachusetts-based organization fighting breast cancer and easing its effects on patients and their families.  


The start of October marks the beginning of Breast Cancer Awareness month and women across the country are coming together and celebrating the importance of life, recovery, and friendship.

For one star, this hits particularly close to home. Last October, Giuliana Rancic was diagnosed with breast cancer. The E! News host and fashion superstar was very public and open with her painful struggle and now, one year later is cancer-free and a new mom to baby boy, Edward Duke.

In the spirit of breast cancer awareness month, beauty and fashion designers are selling custom pink products with some or all of the proceeds benefiting breast cancer research and awareness. We want to make it easy for you to find your favorite products while supporting a great cause.

Photo Credit: Getty Images

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